How to seize important holiday marketing

How to do holiday marketing? Six Tips for Holiday Marketing

who are u 2015-07-03 14:46:58

During the holidays, buy a gift for yourself, your family, and your friends. It’s the best way to express gratitude and appreciation. For businesses, festivals are also a good business opportunity to make money. So how to do holiday marketing well? What are the holiday economic marketing techniques?

Be prepared in advance

It should be noted that holiday marketing is emphasized, but holiday plunder marketing cannot be caused. When we plunder, we may see a moment of prosperity, followed by endless post-holiday market weakness. This is something we should think about calmly. When the holidays come, the planning departments of many companies are concerned about how to come up with planning ideas that can "surprise a surprise" or "make a difference" to attract attention.

It would be wrong to start preparing for “holiday marketing” just before the holidays. Holiday marketing is a systematic project. If you don’t do the basics well and just cram in before the holidays, it may be very confusing. . Therefore, merchants must do a good job in holiday marketing research and analyze their own strengths and weaknesses.

How to do holiday marketing well? Clear goals! According to different holidays, we must carry out targeted marketing work, correctly analyze consumers’ holiday demands, analyze consumers’ inclination towards products and holiday consumption behavior , a quantitative indicator must be formulated to achieve the purposes of assessment, control, and planning. For example, entrepreneurs in the catering industry can prepare festive food for the Spring Festival, and prepare rice dumplings as gifts for consumers during the Dragon Boat Festival.

Capture the features

According to the style and characteristics of the holiday, try to create a happy holiday atmosphere. From the perspective of holiday characteristics, the three long holidays of Spring Festival, May Day and National Day also have different characteristics. The Spring Festival is a traditional festive holiday, while May Day and National Day are leisure holidays. This feature should be grasped when operating.

Highlight the promotional theme

When conducting holiday promotion activities, the formulated promotion activities should give consumers a refreshing feeling and create a relaxed and pleasant consumption atmosphere for consumption. Therefore, the holiday promotion theme design needs to meet several requirements: first, it must be impactful so that consumers will remember it deeply after seeing it; secondly, it must be attractive and make consumers interested; thirdly, the theme keywords must be short, easy to remember, and impressive. For example, during Singles' Day, Taobao launched the "Meet on Double 11, 50% off promotion" event. Slogans such as "Sellers bear shipping costs" and "Buy gifts for happy singles" are endless. The shopping carnival was also a huge success and became a major promotion point.

Make good use of price wars

The price war here does not refer to blindly lowering prices. Using a few tricks on discounts can also win the war on price.

Master the means of promotion

During the holidays, there are many methods of promotion, such as conducting live shows, buying gifts, discounts, points, draws, etc. Which promotion method you choose depends on the specific circumstances of the project you are engaged in.

The promotion plan must be scientific

1. Differential promotion to make consumers excited. When traveling during festivals, you will find that there are sensational slogans everywhere such as "Special Offers for All", "Buy Two Get One Free", "Several Discounts for All", etc. However, after seeing too much, consumers are not interested in them. You might as well try another way, use the "ladder price" principle, write "limited quantity, while supplies last" on promotional products to attract consumers, and remove the products after a certain period, so that consumers can trust them. It creates a mentality of "if I don't buy it today, someone else will buy it tomorrow, so it's better to be the first to do it", thus promoting the sales of goods.

2. Interactive marketing allows consumers to understand the products better. Some sellers will be angry because customers are only looking to buy, and their service attitude is not good. Today's consumers pay more attention to all aspects, not just products. If your service attitude is not good, even if consumers like the product very much, a large number of consumers will choose not to purchase it. In this way, you must learn how to patiently establish an interactive relationship with consumers, explain the products to consumers carefully, and promote consumers' understanding of the products.

There are many festivals throughout the year. Choosing different themed activities according to different festivals and recommending different products to customers is a very good time to effectively increase profits!

Up Half a year is a time period with many festivals. Although it is not as grand as Double Eleven, it is still a time node that cannot be underestimated. Make good use of the marketing of each festival to face the colorful store decorations and the impact of various activities. , taking the store to the next level instead of struggling in the face of adversity.

The process of event planning:

1. Determine the theme of the event

There will be a gimmick before each event, which is the theme of the event, so our festival The activities must be related to our festivals. Below is the festival activity list for the past three months.

May:

1.) Labor Day activities: The theme can be to reward yourself, reward the people closest to you, I am the most glorious on Labor Day, etc., to carry out store activity promotions .

For example:

2) Cool Summer Home Appliances Festival: It is an event planning for a series of home appliances, mainly electric fans, air conditioners and other heat-resistant home appliances

3) Mother’s Day product exhibitions and activities: Mother’s Day is May 10. We should also start planning pre-Mother’s Day activities at the beginning of the Labor Day activities. We should launch activity planning with the theme of words of gratitude and repay maternal love.

For example:

June

1) Children’s Day, clothing, toys, food exhibitions: For Children’s Day, there will mainly be children’s clothing and performance costumes Vigorously promote and plan products such as toys and toys for children's innocent life.

2) Exhibition and sales of pre-examination supplements: For parents who attach great importance to their children’s studies, it will be more effective to promote pre-examination supplements in June.

3) Exhibition and sales of pre-exam supplies: For schools, classes may wholesale wholesale of pre-exam supplies in large quantities. At this time, we should focus on highlighting the quality of our products.

4) Joint exhibition of skin care and sunscreen products: The best-selling products in summer should be sunscreen products. We can investigate what women are most concerned about when it comes to sunscreen products, such as sun protection and whitening, lightness, hydration, etc. It can also be promoted according to scenarios, targeting office workers, vacations, etc.

5) Dragon Boat Festival product exhibitions and activities: mainly food, which can be eaten at home or given to relatives and friends. The classification level must be done well.

July

1) Happy summer vacation fun competition, product exhibition: During the summer vacation, many parents will take their children to travel, or spend more time with them at home. At this time, We can provide them with the items they need.

2) Summer vacation independent travel supplies exhibition: For travel supplies, it is necessary to do a good job in product matching and sales at this time, and the effect will be better.

3) Father’s Day gift exhibition: We can give father a different holiday, my shoulders will hold up the sky for you and other holiday theme planning.

2. Purpose of the activity:

The purpose of our holiday promotion activities is definitely to be in line with the festival, while preheating new models, clearing out seasonal products, and driving hot sales At this time, we need to have different membership policies for our groups, new customers and old customers, so that old customers know that they enjoy many preferential policies, and to promote new customers to upgrade the treatment of old customers. .

3. Evaluate the effect:

After an event, we should pay attention to the growth of traffic and the subsequent decline rate! Whether the brand awareness has improved, and the buyer’s Evaluate whether you agree with the brand! The increase in new customers and the increase in the return rate of old customers! As well as the increase in the weight of the store in the later period and the sustained sales effect!