Amazon teaches you how to do email marketing well.

As the world's largest online retailer, Amazon will naturally not miss the opportunity. What I'm going to talk about today is not the mobile advertisement on the web page, but the marketing advertisement sent by mail. Generally speaking, there are some basic requirements for displaying advertisements on the small screen of mobile phones: fonts and pictures are large enough, easy-to-click link buttons and friendly email content interface are more attractive to consumers. This, Amazon has already done. 1. Marketing Mail Father's Day is coming, and many online stores have sent holiday promotion emails to consumers. The following picture shows Amazon's promotional email, which meets two elements that are convenient for mobile phones to read: the product list is slender, and the width of 480px is suitable for the screen size of mobile phones; The white background better highlights the product pictures, texts and links, making people clear at a glance. 2. Shopping cart reminder email Many people have had this experience: first put the goods in the shopping cart, then don't buy them or delete them from the shopping cart. As shown in the figure below, Amazon uses this reminder email to stimulate purchases. 3. Product recommendation e-mail The visual style of this recommendation e-mail is similar to the above two, both of which are slender typesetting suitable for mobile phone reading.