Li Jiaqi’s mantra sound trademark registration failed. What is his team’s response to this?

When he applied for a trademark, the reason he gave was that he spoke very fast, and he said it very powerfully, with a certain emotional atmosphere, very personal style, and also very easy to speak. Knowledge, let people think of him when they hear this sound. Of course, some netizens will respond with more specific and evidence-based responses. Before he applied for a trademark, one netizen said: There are certain adverse effects and it will definitely be rejected. After all, it lacks a certain degree of distinctiveness.

His: oh my god, buy it, buy it. There is a short sentence in English, oh my god. I think middle school students who have gone to junior high school, who have studied English, know very well that oh my god means my god. Also take another look and buy it! Buy it! In real life, especially in some shopping mall promotions, or some live broadcasters will often use it, it can be said that buy it buy it is a common expression, and its meaning itself is particularly fixed. If you want to apply for a trademark for this term, then it does not have certain distinctive features and is not distinctive, so it will naturally be rejected.

Sound trademarks obviously include many types. It does not mean that you are famous. You can apply for a trademark by reading two sentences. If this is the case, then if someone like Liu Xiaolingtong wants to apply for a trademark, Basically it can be made as thick as a book. The commonly used words of the six-year-old children in Journey to the West are: Eat a stick from my old grandson, and my old grandson will go, look for a fight, and work hard, you, an old official, when you talk about these words, people will think of the six-year-old children. Sun Wukong. However, these are not distinctive. In the Trademark Law, Article 9 stipulates that the trademark applied for registration should have distinctive features and be easy to identify.

If it cannot be registered as a trademark, can he still use these words? In fact, it can still be used. At the same time, if someone uses those words in the live broadcast and expressly or implies that the promotion of services is related to Li Jiaqi, Li Jiaqi can still pursue the infringer according to the Anti-Unfair Competition Law. Moreover, the Trademark Law also stipulates that whether the registration can be successful depends on the influence of that person on society. Li Jiaqi has only been live broadcasting for 4 years, and it is still possible to successfully register in the future. Li Jiaqi has always been a very inspirational person, and his dedication to live broadcasting is obvious to everyone. Although his application was not successful this time, I believe these shopping guide words are still deeply rooted in the hearts of the people. As soon as the audience thinks of or sees him, they will naturally think of him.