May Day clothing activity theme creative plan

May Day clothing activity theme creative plan (general 5 articles)

In order to ensure the safe and smooth progress of the activity, it is essential to formulate an activity plan in advance. The activity plan is a written plan for the activity , with the characteristics of clear content and clear steps. So how to formulate a scientific activity plan? The following is a creative theme plan for May Day clothing activities that I have compiled for you (5 general articles). I hope it can help you.

May 1st clothing activity theme creative plan 1

1. Theme:

Happiness throws the "ball", and the next one belongs to you.

2. Activity time:

Starting at 11:00 am

3. On-site preparation:

1. Music playing (first warm up (Music creates momentum, attracts the masses, gathers a certain number of people, and enhances the atmosphere of the scene),

2. Parasols are placed, and staff arrive at the scene,

3. Good business opening, publicity slogans Hang it well.

Main activity

Use a particularly large T-shirt (the pattern is based on the store name and clothing characteristics), hang it above the store, and fill it with balloons inside the coat to make it full. . ——Attract passers-by to stay.

Design two oversized pockets under the clothes (so that they can bulge), the left is the "Fu (clothing) bag" and the right is the "handbag". Audiences throw paper balls from bottom to top, and the winner will receive a corresponding gift. (Requirements: Names and contact information are written on the paper balls. After the event, several lucky people will be randomly selected from them. Later, this information can be used to regularly deliver the latest discount information of our stores) - Attract students to participate and learn about store information.

Finally, take an artistic photo of the special coat, write the names of the students who participated in our event and leave their names and contact information, and then post it on the wall of the store. (The purpose of the event is to give consumers who come to the store an opportunity to see their own names, creating a sense of pride and belonging).

Rules and requirements:

The one on the left is a 5 yuan voucher (valid for use within one month).

On the right - some daily necessities (such as washing powder, toothbrush, toothpaste and soap)

Gifts for the lucky ones - a pair of jeans or a fashionable T-shirt from our store. (Several people)

The paper thrower should keep a certain distance from the empty coat pocket and head the ball and get the prize under the guidance of the staff.

Specially made coat requirements:

1. Bright colors and obvious patterns;

2. The pockets should be large and deep;

3. Coats must be hung up before the event (where to hang is tentative)

4. Specific promotion plan

Promotion plan 1:

One person , the first item is at the original price, and the second item is 20% off.

For two people, the first item for two people will be discounted at 10%, and the second item will be half price.

All purchases for three or more people (including three people) are 40% off.

Promotion plan two:

Any consumer who purchases clothing in our store on the same day will receive a clothing store voucher of 10 yuan (or a membership card, which can provide 10% or 20% off and points, The higher the points, the lower the discount), use vouchers to firmly grab customers, capture their hearts, and increase long-term repeat customers. May Day clothing activity theme creative plan 2

1. Activity theme

New store, new gift, new fashion

New store adds fashion, discounts and discounts, gifts Give gifts

Stylish new store, meet with good gifts

New store opening, exquisite fashion

2. Event time

Event cycle: Ten days from the date of opening (the key is the first 5 days)

Choose Saturday or Sunday, preferably a holiday.

3. Target audience

Women from all walks of life aged 25-40;

This event will also attract some male consumption through promotional gift selection.

4. Activity content (shopping chain wedding)

Suitable for 40-60 square meters opening chain wedding plan

One heavy happiness, happiness when you enter the door:

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When you enter the store, you will be given exquisite souvenirs to someone (or you can give gifts with the DM leaflet)

For example, gifts of about 1-3 yuan are lighters, notepads, ball-point pens, and keys. Buckles, poker, etc.

Double happiness, get free with purchase (the amount of purchase and gifts are customized by each store):

Any purchase during the event will get "free" A pair of "pure cotton socks" worth 28 yuan;

Anyone who purchases more than 258 yuan during the event will receive an exquisite ballpoint pen worth 48 yuan;

Anyone who purchases more than 258 yuan during the event will receive 368 yuan, get a set of three sets of exquisite notebooks worth 100 yuan;

Anyone who purchases more than 488 yuan during the event will get a genuine leather belt worth 138 yuan;

Triple happiness, Receive a VIP card. The first 50 customers who make a purchase will receive a VIP card and become a permanent member after registration.

5. Material integration

1. Themed posters outside the store: (choose one of the themes)

New store, new gifts, new fashion

Add fashionable discounts to new stores and give gifts with extra discounts

Meet with good gifts in fashionable new stores

New store openings are more fashionable

Be more fashionable and have three discounts Surprise

2. Hanging flag:

The front theme advertising slogan, the back side is auspicious opening or new product launch

3. Roll-up banners or display racks unify the theme of the event, and Posters are unified.

4. Xiaolipai POP advertisements are placed in the display area of ??the corresponding product series.

5. Activity theme content

6. DM flyer content is the same as poster

7. Large inflatable arch (with activity theme written on it), lift-off balloon, knife Flags, flower baskets, etc.

8. Others: business cards, gifts, VIP cards, ribbons

6. Terminal environment

1. Hard environment: displays, props and Lighting and sound, etc., should comply with the terminal requirements of the xxx brand personality theme and be consistent with the style and tone of the image promotion.

2. Soft environment: The appearance and service standards of shopping guides, cashiers, etc. in specialty stores should complement xxx's brand image. May Day Clothing Activity Theme Creative Plan 3

1. Planning Purpose

With the development of society, the clothing economy is booming under the constant changes in market demand, and women’s requirements for clothing People are getting taller and taller, they are demanding more and more varieties, and they are paying more and more attention to the quality of clothes. xx women's clothing mainly promotes "cotton and linen", which makes it easy to stand out in the clothing market and gain attention. The main purpose of planning is to further promote this "cotton and linen" proposition and gain widespread recognition from customers.

2. Market Current Situation

1. Market Situation: The clothing market is mixed with good and bad. Due to different economic levels and different purchasing power of customers, consumers have different needs, concepts and purchases.

2. Product situation: Product sales are often ranked among the top women's clothing brands on Taobao, with high prices and high profits.

3. Competition situation: Mainly due to the emergence of a series of cotton and linen clothing brands, which have begun to seize the market. xx women's clothing market share is relatively high

4. Macroeconomic environment: Consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and consumers have strong purchasing power.

3. SWOT analysis

Marketing plan is based on the combined analysis of products and markets, and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.

1. Product advantage analysis (relative to competitive brands): The product quality is good and the feel is better; the product styles are diversified and can meet consumers with different needs.

2. Analysis of product disadvantages

The quality of the cotton and linen market varies, and some consumers cannot tell the difference between good and bad. The XX brand is easier to be confused by some consumers, and the brand publicity is not high. .

3. Market opportunity analysis

In the clothing market, the concept of "cotton and linen" is a brand new concept. Modern people have begun to pay attention to environmental protection and health care, and are more likely to accept "cotton and linen" The product's clothes have great market potential.

4. Analysis of environmental threats

Since the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, and clothing styles are easily copied, and there are no certain laws to regulate them. .

IV. Marketing Goals

During the implementation of the marketing plan, the comprehensive sales volume will be 10 million pieces, the gross profit is expected to be 200 million yuan, and the market share will be 30%.

< p> 5. Marketing strategy

1. Target market strategy

(1) Market segmentation: Segmentation based on population, geography, consumer psychology and behavior

< p> (2) Market selection: Taking 25 to 29-year-old female white-collar workers with relatively strong financial strength as the main consumer group, design a series of clothing for them.

(3) Market positioning: It is positioned at the mid-to-high-end crowd, and the clothing prices are on the high side.

2. Marketing mix

(1) Product strategy: independent research and development, joint operation, contract development

(2) Price strategy: adopt holidays Profit and other activities

(3) Channel planning: use vertical channel marketing

(4) Promotion strategy: Adopt advertising on Taobao’s homepage to promote profits through promotions. Transactions are completed online and offline, and promotional content is adjusted according to the season.

3. Total marketing budget cost: 200,000 yuan Phase cost: 100,000 yuan Project cost: 100,000 yuan

4. Promotion

(1) Advertising: During the National Day, advertise on Taobao homepage (2) Sales promotion:

a. Get 10 yuan off for purchases over 199 yuan, 20 yuan off for purchases over 299 yuan, and 50 yuan off for purchases over 499 yuan. Yuan" to benefit consumers; b. Lottery: the first ten consumers every day have the opportunity to draw for free C. Membership system: if the one-time consumption exceeds the limit, you can get a membership card

6. Customer Management

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1. Establish sales information: indicate the product type, name, and price, and have the customer sign for confirmation to facilitate after-sales service.

2. Establish a member information book: record member information. On their birthday, members can receive a free gift with their membership card and ID card.

7. Summary

Through promotional activities, you can spread corporate culture, establish corporate image and promote new corporate propositions, gather popularity, attract people, increase sales, thereby increasing market share. Fight against the market pressure brought by our competitors. A successful promotional planning activity can improve the reputation of the company, bring higher attention to the product brand, and thus expand product sales. May Day Clothing Activity Theme Creative Plan 4

Taking advantage of the special day to further grasp the peak sales season, we have specially planned the following promotional activities for clothing stores on May Day:

1. Activities Theme:

There are many surprises on May Day

2. Activity time:

May 1st

3. Purpose of the activity:

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Increase sales, reduce inventory, and develop VIP customer groups

IV. Promotional content:

(For a certain brand store)

Slogan Celebrate both festivals together, with endless surprises

Lucky Wheel, all customers who purchase a certain brand of clothing in a specialty store can participate in the Lucky Wheel game, and enjoy discounts on products purchased based on lucky numbers (pay first) Play the game again and get settled based on the results), plus an additional 128 yuan for a pair of military boots and a VIP calendar.

All clothing participated in the event, with an average discount of approximately: (58%+68%+78%+88%)73%

Target audience: surrounding potential consumer groups

Profit description:

58% discount (lowest grade)

1 piece 400 yuan (average price of tag) 58% (lucky number) + 128 yuan (average cost of military boots) =360 yuan

Product cost: 400 yuan (average price of clothing tags) 0.35+128 yuan (average cost of military boots) = 268 yuan

Gross profit: 360 yuan x 268 yuan = 92 yuan

88% discount (mid to high-end)

1 piece 400 yuan (average price of tag) 88% (lucky number) + 128 yuan (average cost of military boots) = 480 yuan

Product cost: 400 yuan (average price of clothing tags) 0.35 + 128 yuan (average cost of military boots) = 268 yuan

Gross profit: 480 yuan x 268 yuan = xx2 yuan

Activity slogan: Buy one, get 1+1+1 (the more you buy, the more you get)

And during the May Day period, all clothing items are 15% off for one item, 22% off for two items, and 30% off for three or more items. Purchasing "a certain brand product will give you 1 VIP card + gift (it is recommended to have a desk calendar, water cup and other items with practical value and easy to carry) + 1 laundry roll (negotiate a joint venture with a local laundry), that is: buy one and get three free < /p>

Average discount: (70%+78%+85%)77%

Target audience: VIP customers and surrounding potential consumer groups

Profit description:

70% discount: 400 yuan (average tag price) 3 pieces 70% (discount) x 1200 yuan (3 pieces) 35% = 420 yuan

78% discount: 400 yuan ( Average price of hang tags) 2 pieces 78% (discount) x 800 yuan (2 pieces) 35% = 344 yuan

85% discount: 400 yuan (average price of hang tags) 1 piece 85% (discount) x 400 yuan ( 1 piece) 35% = 200 yuan

Explanation of gift costs: Desk calendar cost approximately: 8 yuan Laundry roll cost approximately: 5 yuan

5. Event publicity plan:

< p> 1. The company provides unified design: KT version, POP, posters, some gifts

2. Billboards inside and outside the venue: placed in conspicuous locations

3. Store layout: promotional information It is necessary to arrange in advance the production of leaflets (with accurate content and prominent themes) and manpower to distribute them in areas where target groups are concentrated to deliver promotional information and build momentum for store sales. If conditions permit, "SMS notifications" can be used locally to inform the promotions Content information is delivered to the Military Cool VIP group.

4. Store layout, festive atmosphere, such as trees and other decorations with festive elements. Creative plan for May Day clothing activity theme 5

1. Activity method

< p> 1. From April 15th to May 1st, with your shopping receipt, you can add 1 yuan at the checkout counter to exchange for goods worth 5 yuan. For customers who spend 68 yuan or more, you can add 2 yuan to exchange for goods worth 10 yuan. For customers who spend more than 100 yuan, For an additional RMB 5, you can exchange it for a "fashionable sports T-shirt". (Exchange small tickets before May 1st, and exchange one ticket for items starting from the event day. The exchange items are socks, vests, simple T-shirts, etc. This event requires a minimum consumption standard.)

　2. Any one-time purchase of over 100,000 yuan Customers who spend 68 yuan can go to the cashier to apply for a points card for free with a single shopping receipt of the day; they can enjoy double points during the event period. Customers who spend over RMB 588 on the same day will receive a membership card and enjoy membership discounts in any Mianzhijia chain stores. (You will not participate in the points activity after special offer items or redeeming gifts, and you will receive the receipt promptly after redeeming the points card)

3. Members’ patented preferential products, in order to attract more member customers to shop, set up a small number of styles of clothing for discounts , that is, you can enjoy membership patents on the basis of event discounts. (This method needs to be based on new and high-profit products)

4. The most common method is to use gifts and discounts with purchases. After reaching a certain consumption amount, a proportion of gifts will be returned (for example, if you spend 38 or more, you will get socks, if you spend 68 or more, you will get a vest and Equivalent slings, free sweatshirts for purchases over 128, etc. Specific gifts need to be confirmed as soon as possible (discounted products are not included in this program).

5. Shopping feedback Customers who enter the store from April 15th to May 1st can use their shopping receipts to redeem cash in the store during the event (the feedback ratio must be determined in advance)

2 , Notes

1. Personnel preparation, clear positions according to positions in advance, and assign responsibilities to people to avoid mistakes during the event.

2. Prepare goods, purchase promotional items and specific discounts, and ensure the supply of products participating in the event (it is recommended to purchase a batch of special promotional clothing).

3. Prepare gifts and accessories. The number of gifts should be sufficient to ensure supply. Confirm the required accessories and purchase them all in advance.

(Products sold in the store and gifts to be purchased, household items such as cups and washbasins, hangers, leather straps and other accessories)

4. In terms of communication, confirm the participating stores, Dates and activities in each store.