On the 6th anniversary of Xiaomi crowdfunding, the top ten explosive products were released. Let's see which models you have used.

Since the launch of 20 15, Xiaomi has had products for 6 years.

In the past six years, under the complex market environment of product crowdfunding consumption upgrading and personalized rise, countless amazing products have been hatched, and even super explosive products with over 50,000 people crowdfunding and over10 million yuan have appeared on the platform.

For users, the product solves the pain points of life by going up a stairs, bringing better consumption experience and quality of life; In terms of brand, ready-to-use crowdfunding products further implant brand labels such as quality and lifestyle into users' minds; In the industry, the subversive influence of explosives has driven the progress of the industry.

Only by clarifying the past can we better grasp the future. On the occasion of the 6th anniversary, let's take stock of the explosive products of Qing History in Xiaomi Youpin Crowdfunding Channel.

Mijia laser projection TV is developed by Xiaomi Eco-chain Company Mi Feng Science and Technology, and adopts ultra-short focus design and ALPD 3.0 laser display technology. The best viewing size can reach 150 inch, and the price is 9999 yuan, which is only 1/5 of the price of similar products in Japan. As one of the most expensive equipments in Mijia's product line, this product started crowdfunding on July 3, 20 17, which set a number of records at that time in one fell swoop: 75 1 10,000 yuan was raised in just 20 minutes, and the amount of crowdfunding in a single day exceeded 20 million. From the product level, the greater significance of Mijia laser projection TV lies in promoting the arrival of the new home theater era.

On April 3rd, 20 18, Remy's handheld wireless vacuum cleaner F8 won the 20 18iF Design Award and the Red Dot Design Award at a price of 1499 yuan. Using concise geometric design language and 270 handles, it is both a hand-held part and an air duct, which can be carried and pushed. At the same time, the vacuum cleaner is designed with an easy-to-use one-button/gear switch, which also has the functions of power display and dust fullness indication.

OJJ smart door lock X 1 started crowdfunding on Xiaomi Youpin platform as early as 2011,and the price of 999 yuan was very rare among similar products at that time. Some media have compared many door locks on the market and found that OJX 1 has not made any cost reduction in core security, function and quality, and it is practical, reliable and cost-effective. On the first day, crowdfunding exceeded 5 million, which lowered the access standard for home smart door locks.

On April 2019 15, the new national standard for electric vehicles was officially implemented. In that month, Xiaomi had a product to raise funds for HIMO's first new national standard electric bicycle T 1. The style of this car breaks the stereotype of traditional national standard cars, and you can choose to combine lithium batteries. The maximum endurance can reach 120 km, and the price is only 3699 yuan, which is an instant hit among young people. The final crowdfunding amount exceeded180,000.

20 19 June, this Qu Ying razor broke the crowdfunding transaction record in less than half a month, with a sales volume as high as 280,000 units, relying on three-head floating shaving, self-grinding Japanese fine steel blades, double-ring knife net ultra-thin mesh surface, intelligent anti-pinch, TypeC interface 1 hour fast charging and a price of 39.9 yuan.

EraClean ultrasonic cleaning machine started crowdfunding in Xiaomi from 20 19 to 10. It can vibrate at a high frequency of 45000HZ, forming bubbles of 50-500μm and reaching a gap of micron level. It can clean fingerprints, oil stains, oxide layers, residues and remove odors, and can quickly clean glasses, razors, jewelry, watches, toothbrushes, pens and other small things in life. The minimalist appearance and the people-friendly 99 yuan price have won the support of more than 6.5438+million people, and the total amount of crowdfunding has exceeded 6.5438+million.

On June 5438+ 10, 2020, Xiaomi gained insight into the sterilization and disinfection needs that people urgently needed to meet during the epidemic, and raised funds for Xiaoda sterilization and disinfection lamps. As a household germicidal lamp, Xiaoda uses both ultraviolet rays and ozone for sterilization, which can effectively remove more than 99.9% of bacteria. Since crowdfunding, it has won the support of more than 6.5438+0.3 million people in less than one month, and the total amount of crowdfunding has exceeded 6.5438+0 million.

In March 2020, Xiaomi Youpin crowdfunding put a bebird intelligent visual ear-picking stick X7 Pro on the shelves, which won the support of 68,000 people at that time, and the crowdfunding amount exceeded 1 1.5 million yuan. The biggest selling point of this product is the addition of an endoscope, with a built-in 3 megapixel high-precision endoscope, which can easily sneak into the small ear canal and six LED lights. It is said that it is like opening the ear-picking mode, and the earwax can be seen at a glance.

In March, 20021year, Xiaomi Youpin raised the Cosme electric laser hair growth instrument. Brand Fang Simei Technology said that the project started preparation in August 20 19, and finally went online seven months later. Cosme LLLT laser hair growth cap adopts medical-grade LLLT low-energy 650 nm laser and is equipped with 8 1 laser lamp to realize full scalp coverage. Compared with expensive hair growth treatment surgery and drugs, the cost of this electric laser hair growth instrument is obviously lower, which is sought after by consumers. One week after the launch, more than 654.38+00000 people participated in crowdfunding. By the end of crowdfunding, the product finally raised 30 million yuan, reaching 654.38+000 times the target.

In April 2020, Xiaomi had a pair of socks. According to the brand Freetie, this product took more than one year to design before the final design scheme was determined: firstly, the knitted socks were woven into a complete upper with a hosiery machine, and then the sole material was directly injected into the upper through injection molding technology. Although the crowdfunding price is only in 49 yuan, the shoe sole adopts the advanced antibacterial formula microban on the market. In the end, this pair of socks and walking shoes sold 234,000 pairs during the crowdfunding period of 14 days, becoming the first absolute sales volume in the crowdfunding of Xiaomi brand clothing products.

In fact, explosives are always scarce no matter what age.

Creating an explosive product is not only related to the life cycle of the product, but also means always standing from the user's point of view to meet the user's demand pain points, thus forming the product logic of "explosive product". This also means that in the era of consumption upgrading and technology leading forward, it is particularly important to keep exploring products.

From this point of view, quality crowdfunding has shown a strong ecological incubation ability in the past six years, which may be one of the key factors for the continuous growth of quality crowdfunding in the past six years. Therefore, for high-quality crowdfunding, the best product is always the next explosive product.

After six years of precipitation and development, Xiaomi Youpin crowdfunding has already broken through the original meaning of crowdfunding and made a better balance between the needs of niche geeks and daily life. From this perspective, quality crowdfunding not only witnessed the changes of crowdfunding industry, but also recorded the transformation and growth of Xiaomi Youpin parent brand, and it is still in the process of continuous innovation and upgrading iteration.

Recently, Xiaomi Youpin also released the crowdfunding propaganda film "Expectation of Counter-attack", which embeds crowdfunding products into daily life scenes, presents the "expectation" vision that users constantly meet with rich lens language, and conveys the brand concept and temperature.