Corporate Culture of Beijing Hyundai Motor Co., Ltd.

The highest value of an enterprise: to create a beautiful blue sky for the happy life of China people.

Enterprise spirit: hard work, unity and cooperation, overcoming difficulties, determined to win.

Enterprise tenet: to pursue excellent quality and create a happy life.

Corporate philosophy: "three satisfactions"

Start a better life with a perfect car and satisfy customers.

Create the best return with refined management and satisfy shareholders.

Provide the best environment and comfortable venue to satisfy employees.

Quality policy: let customers enjoy super value, grasp the lifeline of quality, promote continuous improvement and build a world-class car.

Brand slogan: new thinking, new possibilities.

Brand Strategy: From Modern to Future

Brand core value: leading the trend, intelligence &; Fashion)