How to make users remember and trust you through soft article marketing?

Soft articles are actually still advertisements. When doing soft article marketing, you should have an idea in mind, what kind of user group are you targeting. This is similar to hard advertising and information flow. Product highlights and eye-catching text and pictures are essential materials. However, the coverage of soft articles is very wide, such as articles on websites, personal dynamic sharing, advertising texts in groups, articles on self-media platforms, questions and answers, article comments, short messages, flyers, TV/radio slogans, corporate slogans, etc. .

When doing soft article marketing, you need to consider the angle from which you stand. On the 0375 online media publishing platform, soft article marketing for corporate brands is basically based on mainstream portals and self-media. This site is divided into industry websites and mainstream information portals. For example, if you are a skin care brand, Xiaohongshu must be there because there are a large concentration of women. If a car company is doing soft-text marketing, it must be placed in places where car enthusiasts such as Autohome and Car Experts gather. However, if the brand is newly launched by the company and is not very well-known, then it should start by endorsing it and publishing it on mainstream portals (NetEase, Tencent, Sina, Phoenix, Sohu, China.com, China.com, China News Network, China News Network, etc.) Economic Network) and so on.

For another example, your role is a lower-level distributor. The brand image is naturally handled by the headquarters, and your goal is to increase sales. Then it doesn’t make much sense for you to write soft articles about your brand. It is more necessary to comprehensively analyze the local market conditions, compare with other stores, and present your advantages and service quality. You must increase the coverage of local keywords and the marketing efforts of social software. (For example: Meituan, official accounts, WeChat headlines, etc.) Try your best to inform others that there is such a local merchant, and that the quality, price, and service attitude are excellent. Distributors pay more attention to whether you can add an address, phone number, or attract fans' attention to the official account.

What everyone also needs to know and remember is that there is no 100% effective advertisement, only advertisers who are budget-conscious. Soft article marketing cannot predict traffic conversion, it is just for brand exposure. Just like when you hand out flyers on the street, you never know how many times you will be rejected before you send them out, how many people are willing to accept your leaflets, and you never know where these flyers taken away by passers-by will eventually go. But the good thing is that the threshold for soft article marketing is relatively low. Publishing an article on a website starts with a few dollars. Even if you have enough patience, you can only update self-media articles.