What does pride on cigarette butts stand for?

China Jiaozi is a brand strategy formulated on the occasion of the tenth anniversary of Jiaozi brand, which declares the determination of Chengdu Tobacco Factory to forge ahead. China jiaozi strategy is an enterprise measure for Cheng Yan to deepen brand building on the basis of the success of the Tenth Five-Year Plan. 08 Jiaozi came into being, which perfectly explained this strategy. As a model of Chinese cigarettes, Jiaozi is ambitious in development management, technical content, application of scientific and technological achievements and brand marketing management, and has made good breakthroughs and achievements.

1. Today, even well-developed enterprises are faced with this problem: when products have reached high quality and customer service has reached high standards, where can they go? It is not just a problem, but represents the future development direction of the whole enterprise. Quality is no longer a distinguishing factor, it has become a necessary condition for entering the market. In order to achieve greater commercial success, enterprises need exciting big ideas.

In 2005, the situation of jiaozi was excellent. In 2004, Jiaozi was selected as one of the 500 most valuable brands in China. Cheng Yan has become one of the 36 famous enterprises in China. In 2004, it sold 930,000 cases, with a sales income of 4.6 billion yuan and a profit and tax of 3 billion yuan, which made outstanding contributions to the development of Sichuan and even the western region.

Jiaozi, one of the 36 famous cigarettes, is a high-grade cigarette brand founded by Chengdu Cigarette Factory on 1995. It is one of the few cigarette brands with excellent market performance in China, which is as famous as Furong Wang, Yellow Crane Tower and Yuxi. Jiaozi's brand is exquisite and elegant in tonality and rich in cultural connotation, which is deeply loved by middle and high-end cigarette consumers. Looking back on Jiaozi's brand building, from "the world treasure, panda Jiaozi", "natural Jiaozi, smiling at the bleak" to "the environment is born from the heart, Jiaozi is at home", the exquisite and elegant style remains unchanged. From the core concept, there are also more profound changes and progress. With the brand positioning gradually becoming clear and the brand personality gradually maturing, it can be seen that Jiaozi brand has gradually become the endorsement of elite culture. The construction trend of Jiaozi brand tends to be personalized gradually. Brand building is facing a new task in the year of Jiaozi 10. How to build the brand to a new height, Jiaozi seeks to continue to break through.