Wu Yajun’s personal events

Wu Yajun graduated from Northwestern Polytechnical University in the 1980s. Although she did not have a few years to deal with the navigation engineering she studied, more than 20 years later, she became a real estate giant, Longfor. Captain; She was born in a tailoring family and could sew cheongsam by herself. Although it did not bring her wealth, the Longfor real estate "tailored" by her team became an industry benchmark for the cities Longfor Real Estate entered; at the beginning of the reform and opening up , she volunteered to serve as a part-time translator. Although she did not get a higher corporate position, her character of being exposed to new things also made Longfor the first large-scale international developer among Chongqing real estate companies... This is Wu Yajun, A Chongqing girl who seems to be an accidental success to outsiders, but people who are familiar with her believe that she is bound to succeed.

A low-key and mysterious rich woman

She is slightly chubby, has slightly curly hair, and has a sweet smile.

For more than 10 years, this low-key female tycoon has built her own Longhu Kingdom. There are about 200,000 "Longmin" in Chongqing alone.

The directors’ resume in the Longfor Group prospectus clearly states that 45-year-old Wu Yajun graduated from the Department of Navigation Engineering of Northwestern Polytechnical University in 1984; from 1984 to 1988, he worked at Qianwei Instrument Factory. From 1988 to 1993, he worked as a reporter and editor at China City Appearance Newspaper. "She never gives interviews." Everyone in the media knows that Wu Yajun is very mysterious in the eyes of the outside world because he always keeps a low profile. The public can only say that they have only heard about Wu Yajun's experience.

An ordinary student in the top class of Hechuan Middle School

According to "Times Weekly" report, Wu Yajun's hometown, Yingpan Street, Hechuan, is located in a county more than 50 kilometers away from Chongqing. Neighbors say that Wu Yajun was highly appreciated and cared for by her teacher when she was in elementary school, "treating her like her own child." As a result, Wu became good friends with the daughter of a teacher named Zhang, and Teacher Zhang's His daughter Zhang Wei will also become Wu Yajun's reliable partner in his career. "She jumps to read when she reads." This is the impression Wu Yajun left on his classmates.

“Wu Yajun spent three years of high school here. He was in Class 1 of 80, the only top class in the grade.” Huang Guanxue, Wu Yajun’s head teacher at Hechuan Middle School, recalled that he was deeply impressed by Wu Yajun. One of the students, her grades are among the top in the class. She talks and handles things in a boyish way, very much like a boy.

He said that many girls are obedient, gentle and gentle, but Wu Yajun is different from these girls. Although she is very obedient and sensible in the class, she does not have much interaction with other classmates. According to Huang Guanxue's understanding, she basically has no very close friends in the class.

"Yajun's family is very ordinary, and her economic conditions are also average." Therefore, he was also surprised when he heard that the general manager of Longfor was Wu Yajun, "Wu Yajun is good at studying, and her mother is a tailor. Sometimes I would take my clothes to the store to help repair them, and Yajun even invited me to have dinner at her home." Huang said that after graduating from high school, Wu Yajun was admitted to Northwest Industrial University in Xi'an. In college, I majored in maritime engineering. After finishing college, many people have no idea where Wu Yajun will go. Perhaps because Wu Yajun is too low-key, regarding her whereabouts after graduation, there are even rumors on the Internet that "Wu went to work in a secret place after graduation."

Jinling in the 1980s

Yesterday afternoon, the reporter contacted Wu Yajun’s former colleagues at Qianwei Instrument Factory after several rounds of contacts. After entering the factory, several of Wu Yajun's old colleagues talked about Wu Yajun's personality, saying that she was "very popular, very humble, and very low-key." She was assigned to the Qianfeng Instrument Factory in 1984. After arriving at the factory, she was assigned to work as a technician in Workshop 16. Because of her excellent work, Wu Yajun was also arranged to work as a part-time teacher at the Radio and TV University in the factory. "The people assigned to our factory at that time were mainly undergraduates from famous schools such as Shanghai Jiaotong University, Northwestern Polytechnical University, and Harbin Engineering University." Gu Qinken, the current party secretary of Qianfeng Instrument Factory, recalled that Wu Yajun's salary at that time was about more than 100 yuan. /month, which was an absolutely high salary in that era and could be regarded as a golden collar in the 20th century.

Since Wu Yajun was born in a tailoring family, she knew how to make cheongsam by herself. This special skill possessed by Wu Yajun was not a secret in the factory at that time. Teacher Li, who was assigned to work in the instrument factory two years earlier than Wu Yajun, said, “She made the cheongsam herself and would wear it when receiving foreign guests.

"In the eyes of his old colleagues, Wu Yajun is still a positive person at work. In 1986, the factory wanted to introduce foreign technology for the first time and cooperate with Germany. After Wu Yajun heard about it, he asked the leader to "self-recommend" Worked as a translator and receptionist.

“In the late 1980s and early 1990s, at the time of reform and opening up, college students began to change jobs one after another. "Gu Qinchen said, "Wu Yajun also left the factory during that time."

Her opportunity came through hard work

"At that time, I knew from her conversation that the president One day, she will become famous. "At that time, an old colleague who was assigned to the instrument factory in the same year as Wu Yajun recalled. When the reporter found this mysterious man, he was holding a newspaper and turned to the news about Longfor Group's listing in Hong Kong.

The anonymous person said that in 1984, there were 11 college students who were assigned to work in the instrument factory together with Wu Yajun. However, only Wu was assigned to the factory from Northwestern Polytechnical University that year. There is only one runner-up. “There are only so few college students assigned from the school in the same year, so we all get along well with each other, and she has a very cheerful personality. As for Wu Yajun's achievements, he said: "Her success is due to opportunities, but more importantly, it is achieved through her own efforts and the accumulation of her own culture."

For Wu Yajun's outstanding talent at work is not just a common belief. When she heard that Wu Yajun was the boss of Longfor, Chen Haiyan, who is now the office director of the instrument factory, said that she was not surprised at all, "She is already very good at work. I know her." When I was able to break out, I knew at that time that this kid was good."

A female boss with a clear distinction between public and private matters

In the 1990s, Wu Yajun became a reporter for the "China City News" Reporter. Later, Wu Yajun became involved with real estate, and Longfor Group was born. In November 2009, Longfor’s real estates were densely populated in Chongqing, and it has successfully expanded in many cities such as Beijing, Shanghai, Xi’an, Chengdu, and Wuxi.

Most Longfor employees are reluctant to talk about Chairman Wu Yajun’s character. From daily exchanges, most Longfor employees sincerely evaluate their boss as “good”. In the eyes of employees, Wu is a good person. The runner-up is emotionally delicate and has no airs.

On November 3, 2009, a reporter interviewed an executive of Longfor Chongqing Company and said that she is a boss who distinguishes between public and private affairs and will take care of the company's long-term interests. She puts development in a very important position, and she said that only by doing so can she be worthy of all the employees of Longfor Group. “In terms of management, she will never be nepotistic. She once resigned from her old subordinates in tears for the sake of the company’s long-term development. "A Longfor employee proudly talked about the management style and way of doing things of his female boss.

Real Estate

Wu Yajun studied navigation engineering in college and later worked as a reporter. A bad experience in buying a house inspired Wu Yajun to dream of building her own house. Over the past ten years, she has built her company into the first real estate company in Chongqing and even Southwest China with sales exceeding 2 billion yuan. Privately, she joked, “That’s me. An angry young man. "For Wu Yajun, entering the real estate industry was a coincidence. More than 10 years ago, Wu Yajun bought a house for the first time in Chongqing with his family. The area was about 80 square meters. The handover was delayed for a month. After moving in, there was no natural gas for more than a year, so we had to rely on electric stoves for cooking. At that time, the power supply was very tight, and the air conditioner could not be used when using the electric stoves, otherwise it would cause a short circuit, which was very painful in summer. Natural gas and other problems have troubled Wu Yajun. The design and lighting of the house are also very poor. Her living room has no windows and can only be lit by opening the door of another room. The elevator often breaks down, and the elevator operator works according to normal hours. , she had to climb the stairs by herself when she came back late at night. For her, this was a painful experience of buying a house. From this point on, Wu Yajun had an idea: "If I become a developer one day, it will not be so bad." She also believed that the real estate industry had great room for development. From 1988 to 1993, Wu Yajun worked as a reporter for China City News. and editor, and later founded Chongqing Jiachen Economic and Cultural Development Company. In 1995, by chance, Wu Yajun won the development rights of Chongqing’s “Well-off Residential Demonstration Project” through bidding and began the development of her first real estate project. This was later the Longfor Garden Nanyuan project.

Later, Wu Yajun jointly established Chongqing China Construction Technology Real Estate with China Construction Industry. The new company established a real estate-centered development strategy and took residential development as its main development direction. Chongqing China Construction Technology Real Estate later changed its name to Chongqing Longfor Real Estate. Longhu Garden Nanyuan has since become a project that Wu Yajun is proud of, and it is still one of the group’s model projects. “Whenever someone visits Longhu, Chongqing, we still take them to see this first project, even though the price per square meter is only one yuan. It cost more than a thousand yuan, but Longfor didn’t waste the more than a thousand yuan to build something that would not be criticized,” she often said to people around her. Longfor, as it is now known, is praised by the industry as winning with details. "She will tell you what kind of flowers and plants are suitable for growing in the soil of this land, how dense they are, how to match them to create layers, what kind of flowers, plants and trees can be both beautiful and practical. Even the size of the steel bars, etc.," said Qin Lihong, executive director of Longfor Real Estate. He told reporters that Wu Yajun’s attainments in gardening, house planning and even engineering are no less than those of professionals in various fields. Longfor Mianlan Mountain is Longfor's first project in Beijing, and Wu Yajun supervises and follows up on every detail of the project. Before the model area was opened, she demolished an existing landscape and rebuilt it. "That landscape is a water feature in the community. She was afraid that children would fall, so she used railings to block it. She felt that such blocking would prevent the integration of the water feature and people," said Sun Jing, media director of Longfor Beijing Company, Wu The runner-up suggested removing the railings and replacing them with steps leading down to the water, so that children would not be afraid of falling even if they were playing in the water, thus turning it into a water-friendly landscape. Up to now, Wu Yajun has personally interviewed all the company's fresh graduates and middle and senior management personnel; for every new piece of land she acquires, she has to go to the site to inspect and see the land in advance.

Good at learning

Wu Yajun is good at learning from others. He will also send employees to live overseas for a long time. If you want to learn other people’s skills, ask Wu Yajun what his characteristics are. Longfor employees will first say , "The boss is a workaholic", she enjoys working, just like her husband joked, "If you don't work, you will die." Wu Yajun believes that the details of Longfor are more about professionalism, and she also enjoys "experiencing" with professionals in various fields. "If you argue with her about professional issues during a meeting, she will be very happy," people around Wu Yajun said. She would laugh when she heard that she was particularly happy. Since Wu Yajun started his business, he is good at learning from others and drawing on the strengths of others. In the early days of starting a business, Wu Yajun made a special trip to Shenzhen to visit Vanke and asked Wang Shi for advice on how to do real estate. Wu Yajun will also send employees to live overseas for several months to refer to other people's designs, learn other people's technologies, and absorb experience. In addition, she visits experts in government, finance, real estate, and all walks of life. She likes to learn from communicating with them. One of the things Wu Yajun wrote about Longfor’s corporate culture is “research spirit.” For example, in order to make the park "a place full of singing birds and fragrant flowers," Wu Yajun will sit down with his employees to study what kind of fruits the birds like to eat, and then plant the corresponding plants to naturally attract birds.

Successfully listed

Wu Yajun believes that if you take other people’s money after going public, you must be cautious, safe, and control risks. In the industry, Wu Yajun is famous for his low profile. "I am a person who does things." is her mantra. Wu Yajun believes that you should be a person first, and then do things. In Qin Lihong's recollection, one time the company arranged a meeting for senior management in the evening. Wu Yajun arrived a little late, but he saw Wu Yajun coming to the office on crutches. The reason was that Wu Yajun was in Shenyang to look at the land in the morning, and he was given a hand at the land site. Sprained foot. Wu Yajun did not notify everyone to cancel the meeting. “Building professional and humane houses is one of her ideals,” Qin Lihong and others believe that the company’s current operation is so standardized, which is consistent with Wu Yajun’s original philosophy. As for the rumors that Longhu has a "hard background", people close to Longhu believe that these rumors are untrue. If it really had a background, it would have been used to gain ground. Wu Yajun's work style directly affects the company's strategy. Since its establishment, Longfor has expanded prudently until it went public this year, and has expanded to 10 cities across the country. Wu Yajun’s vision for Longfor’s development is first to become stronger and not to expand rashly. Starting from its first project Huayuan Nanyuan in 1997, Longfor has focused on developing projects in Chongqing. After more than five years of hard work, it has become the largest real estate developer in Chongqing. In 2005, Longfor went beyond Chongqing for the first time and launched the "Crystal Blue Peninsula" in Chengdu. In 2007, it entered the Beijing market, deeply cultivated the Shunyi land, and launched the Yanlan Mountain project.

"Even after the listing, we have abundant funds, but we will not suddenly speed up the expansion of our territory, because controlling risks is also a kind of persistence," Wu Yajun said. If you have money, you have to control it more tightly, because it used to be your own money. , earning more, earning less, or losing a little won't have much impact on her. Now that she takes other people's money, she has to be cautious and calm. After experiencing market fluctuations in 2008, Longfor has become more cautious. This year, Longfor is rarely seen in the land auction market in first-tier cities. According to reports, most of the land acquired by Longfor this year is located in second-tier cities. After the listing, Wu Yajun set longer-term goals for Longfor. Wu Yajun said that in terms of business scale, Longfor is now considered a second-tier developer. He hopes that with a sustained and stable growth rate, it can grow in the next 3 to 5 years. , joining the frontline camp of real estate. "Brother" is a word Wu Yajun often calls others. She will call "brother" to workers and sales staff working in the garden. In Qin Lihong's view, an equal corporate culture and creative employees are the key to Longfor core competitiveness. In the management's view, Wu Yajun respects others very much. "This makes everyone feel comfortable doing things," Qin Lihong said. Wu Yajun would call and say, "Hey, brother, are you confused?" with a little airs. None. "Brother" is a word Wu Yajun often calls others, and she uses it in a wide range of ways. She will call "brother" to senior managers, middle-level employees, and even workers and salespeople working in the garden. In the company, Wu Yajun would not deliberately flaunt the difference between her superiors and subordinates. She once asked her employees to call her Wu Yajun, but everyone found it awkward and gave up. Her office was only a dozen square meters and was very ordinary inside; As a personal secretary, I write important speeches myself. Because of this, the internal atmosphere of Longfor is very open. The employee forum is a place that everyone likes, where employees can express their opinions anonymously. If a question is raised about a boss in a certain department of the company, the boss of that department must come forward and answer the question in real name. respond. Wu Yajun believes that an equal relationship can allow employees to better devote themselves to work, and she also emphasizes this equality. Qin Lihong believes that this relationship is mutual, and Longfor's employees also identify very much with the company. Before Longfor was listed, employee subscriptions reached more than 100 million.

Generous, forthright, and generous are the impressions many people who are familiar with Wu Yajun have on her. Different from the fact that Wu Yajun is from an ordinary family, his father is an employee of a supply and marketing cooperative. An employee of Longfor Beijing Company told the story that one year at the Longfor Company party, in addition to a lottery, the bosses had to give gifts to their subordinates, and each boss selected the employee who was going to give the gift. After the listing, Wu Yajun and his wife took out 2.35% of the restricted equity shares and distributed them to the company's 550 contributing employees as the rewards they deserved. She believes that it is the employees who give first, and they should reap what they deserve. Fang Shengtao, chief human resources officer of Longfor Group, said that Wu Yajun is an entrepreneur with the temperament of a professional manager. In many private enterprises, the boss is basically supreme. In Longfor, Wu Yajun can be criticized. After the listing, her husband, Cai Kui, the founder of Longfor Real Estate, resigned from the company's vice chairman and other company positions in order to reduce the company's family-owned character. The question Wu Yajun fears being asked the most is how to handle wealth. After listing, the net worth of Wu Yajun and his wife has reached more than 30 billion Hong Kong dollars. The outside world believes that she has surpassed Country Garden Yang Huiyan and become the new richest woman in the mainland. Wu Yajun believes that it is just wealth on paper. She said that China will produce richest people, but at present There will not yet be a great organization like Microsoft, which benefits not only shareholders, employees, but also mankind. It is her true ideal to run a business like that. Privately, Wu Yajun joked, "I am just an angry young man." She likes to read and is full of energy, which many male subordinates are ashamed of. During the eight days of Longfor's IPO road show, the management followed her to six cities around the world. When she finally came out of the Soros Fund, the people next to her were almost exhausted, and she asked, "Where is our next stop?" < /p>

Wu Yajun of Longfor Real Estate: From female reporter to richest woman