The development history of Xianfeng Lifestyle Supermarket

The development history of Xianfeng Lifestyle Supermarket is as follows:

Xianfeng Lifestyle Supermarket is the largest community fresh food supermarket in China. It was established in 2009 and is headquartered in Beijing.

In 2009, Xianfeng Lifestyle Supermarket was established and positioned as a community fresh food supermarket, mainly providing fresh food.

In 2010, Xianfeng Lifestyle Supermarket began to expand and established multiple branches covering multiple cities.

In 2014, Xianfeng Lifestyle Supermarket began to expand rapidly, reached cooperation with JD.com, and launched the O2O model nationwide to achieve integrated online and offline operations.

In 2015, Xianfeng Lifestyle Supermarket realized a nationwide chain layout, with more than 2,000 stores in more than 300 cities.

In 2016, Xianfeng Lifestyle Supermarket began to focus on brand building and launched a new brand logo and slogan "Everyday Herbal Fresh".

In 2017, Xianfeng Lifestyle Supermarket began to focus on developing its own brands, such as "Sanjiu Medicine" and "Runbaobao", becoming one of the community fresh food supermarkets with the largest coverage area of ??its own brand system.

In 2018, Xianfeng Lifestyle Supermarket realized its international layout and entered important cities such as Singapore, Sydney, and Moscow, becoming the leading brand in China's community fresh food supermarket industry.

In 2020, Xianfeng Lifestyle Supermarket has won the title of China’s leading community fresh food supermarket company for many consecutive years. At the same time, with the introduction of the national "dual circulation" policy, Xianfeng Lifestyle Supermarket focuses on developing new supply chain models to speed up fresh food logistics and reduce costs and increase efficiency.

Introduction to Xianfeng Lifestyle Supermarket

Currently, Xianfeng Lifestyle Supermarket has become the leading brand in China’s community fresh food supermarket industry and is seeking innovative business models and development directions. Xianfeng Life Supermarket is a retail company focusing on fresh food products. It was established in 2004. It operates 10 stores with more than 1,650 employees and a total operating area of ??more than 50,000 square meters. Its stores are located in Kaifeng City, Xingyang City, Zhengzhou , Qixian, Tongxu County, Weishi County.

It aims to convey a lifestyle, a life attitude and a value to customers through excellent product quality and excellent category structure, and bring customers a relaxed and pleasant shopping experience. Xianfeng Life focuses on modern family life scenarios and provides one-stop life solutions to make family life in every Xianfeng community better.

The business philosophy of Xianfeng Life Supermarket is to "make traditional food, fashion and modern elements closer to people's lives." The company mainly provides fresh food, including meat, seafood, vegetables, fruits, etc., as well as snacks, drinks, daily necessities and other products. Different from traditional supermarkets, Xianfeng Lifestyle Supermarket mainly targets community residents, pays more attention to product quality assurance and service branding, and strives to make "community life better".

Xianfeng Lifestyle Supermarket attaches great importance to brand building and innovative development. The company has developed a number of its own brands, such as "Sanjiu Medicine", "Runbaobao", etc., as well as "Xianfeng TEA", "Dinosaur" Eggs” and other innovative foods. In addition, the company continues to innovate in facilities construction, distribution and other aspects to improve product quality and service efficiency.

Xianfeng Lifestyle Supermarket is a supermarket dedicated to meeting the needs of community residents. It aims to provide fresh, safe and reliable fresh food and high-quality services, and continues to innovate and develop to become a community fresh food store in China. A leading brand in the supermarket industry.