Self-examination report on advertising supervision work

#report# Introduction In order to resist advertisements that are contrary to good social trends and clean up advertisements that violate the "Advertising Law", it is necessary to strengthen the intensity and ability of supervision. The following is a self-examination report on advertising supervision work compiled by us. Welcome to read it!

1. Self-examination report on advertising supervision

In accordance with the requirements and deployment of the "Notice on the State's Centralized Action to Combat Pornography and Illegal Affairs. New Trends", our bureau attaches great importance to, grasps the key points, and actively Fulfill functions and responsibilities and carry out special work in a solid manner. Under the correct leadership of the county party committee and the county government, and under the guidance of the state and municipal supervision bureaus, the county's advertising supervision work is moving forward in a good and orderly manner. The work is now reported as follows:

1. Attach great importance

In order to strengthen the sense of responsibility and implement the division of responsibilities, our bureau has established a special working group for the centralized action of "Anti-Pornography and Anti-Illegal Affairs. New Trends" to formulate a competitive work plan and monitor all advertisers, advertising operators, and Advertising publishers conduct one-by-one inspections. We must adhere to the principle of "responsible for defending the territory and being responsible for the territory", conscientiously implement the spirit of the General Secretary's important instructions on "advertising and propaganda must also be oriented", strictly implement the relevant provisions of the "Advertising Law", and take solid and effective measures to ensure that all rectification actions are carried out Fulfill the tasks

2. Clarify the key points

In accordance with the requirements of the document, the following advertisements that contain content that violates the "Advertising Law" and are contrary to good social customs will be intensively cleaned up:

1. Contains content that hinders public order or violates good social customs.

2. Contains pornography, pornography, gambling, superstition, terror, and violence.

3. Although it does not directly present content related to sexual behavior, it does contain "soft pornographic" content such as sexual provocation, sexual stimulation, and sexual hints.

4. Contains content that is harmful to the physical and mental health of minors.

5. Other content that contains vulgar, vulgar, and kitsch content that goes against good social trends.

3. Strict enforcement

Strengthen advertising monitoring. Strengthen advertising monitoring of advertising release media such as television, newspapers, periodicals, radio, the Internet, and printing and copy shops. Advertisements containing pornographic and vulgar content must be immediately ordered to stop publishing, and the relevant responsible parties shall be investigated and dealt with strictly in accordance with the law.

IV. Strengthen publicity

Strengthen administrative guidance for advertisers, advertising operators, and advertising publishers, and urge traditional media and Internet self-media platforms to effectively fulfill their statutory advertising review obligations. Guide them to standardize the content of advertising and publicity, strengthen their awareness of orientation, and consciously establish the correct orientation of advertising.

5. Action results

In this law enforcement inspection, our bureau dispatched a total of 24 law enforcement officers and 4 law enforcement vehicles to inspect the county’s treatment of advertisers and advertising operators. , 24 advertising publishers, no violation of the Advertising Law was found.

6. Existing shortcomings and next steps

2. Self-examination report on advertising supervision

In 20xx, the xx Industrial and Commercial Bureau’s trademark advertising supervision work was tight Focusing on implementing the party's spirit, unifying thoughts and raising awareness, in accordance with the deployment of the district and municipal industrial and commercial administration work conferences, based on the actual situation of the jurisdiction, focusing on the work ideas of "increment, quality improvement, and promotion of highlights", we innovate work concepts and adopt effective measures. Measures should be taken to improve service levels, strengthen supervision and law enforcement, strengthen trademark and brand building, promote the standardized, healthy and sustainable development of the advertising industry, and vigorously promote the implementation of trademark strategy and advertising strategy.

1. Trademark supervision work

(1) Take publicity as the starting point, highlight "breadth and depth", and further strengthen trademark and brand strategic publicity.

Since the beginning of this year, the branch has firstly expanded its publicity coverage extensively. Take the initiative to report the current status, development goals and work measures of trademark and brand work to the xx District Government, actively provide suggestions and suggestions to the xx District Committee and Government, and strive to win the attention and concern of the local party and government for trademark and brand work. Pay attention to communication with deputies to the People's Congress at all levels and put forward suggestions for the development of trademark work. The deputies to the National People's Congress will jointly form a representative proposal and submit it to the government, so as to further enhance the level of trademark development work in the industrial and commercial departments and promote the formation of a good atmosphere in which the whole society attaches great importance to trademarks and brands.

Strengthen the publicity of trademark and brand building policies and knowledge training on trademark laws and regulations for relevant departments of the xx district government, industrial park managers, and township enterprise managers to further enhance the awareness of economic managers at all levels of government to attach importance to brand building and the role of trademarks. Organize and carry out centralized publicity activities for "3.15" Consumer Protection Day and "4.26" Intellectual Property Publicity Week, and promote trademarks and brands to the society through various media such as symposiums, seminars, knowledge contests, newspapers, television, radio, and the Internet. The great significance of development and the government's various supporting policies for the development of trademarks and brands have created a strong atmosphere of "valuing trademarks and creating brands" from top to bottom in the whole society, and promoted the smooth progress of trademark and brand development work. Insist on doing a good job in trademark and brand building training, cooperate with the implementation of full coverage of trademark and brand building responsibilities, focus on implementing the annual work requirements for the responsibilities of the industrial and commercial offices in developing trademark work, and strengthen the understanding of the industrial and commercial director's strengths and responsibilities through business training, job training, online assessment, etc. The trademark business training provided by the trademark instructors of the Industrial and Commercial Office further improves the ability and level of grassroots front-line personnel to serve enterprises in implementing brand building. The second is to go deep into the roots of thoughts and raise the level of understanding. Clarify responsibilities and promote awareness, continuously enhance the sense of responsibility and urgency in trademark strategy work, strive to achieve a more perfect trademark protection system, further increase the number of independent trademarks owned by enterprises, significantly enhance the ability of enterprises to manage and use trademarks, and generally increase the trademark awareness of the whole society. . Clarify the gap to promote awareness, carefully take stock of the trademark work in 20xx, clearly understand the gap with brother counties and cities in terms of trademark quantity, trademark quality, trademark use, trademark management, etc., analyze the reasons, and formulate countermeasures. Clarify the tasks to promote awareness, further implement the "household registration" management responsibilities of the Industry and Commerce Office for the cultivation, supervision and development of trademarks in the jurisdiction, and continue to carry out visits to trademark companies. Since the beginning of this year, the branch has visited four registered trademark companies including xx Zhihui Yuanshi Winery Co., Ltd.

(2) Focus on cultivation and highlight "excellence and strength" to further strengthen the recommendation of high-profile trademarks.

First, the increase in trademark registration is to lay the foundation for brand development. The branch offices and various industrial and commercial offices have adopted a combination of administrative guidance and policy incentives to increase efforts to guide market entities in trademark registration. Conscientiously implement the "four books and two cards" system, classify enterprises of different types and stages of development, and provide guidance with different focuses, and continue to increase the number of independent trademarks owned by enterprises in xx district. In 20xx, 34 new registered trademarks were applied for, a year-on-year increase of 36% . To achieve the annual trademark increase target of 25%, while paying close attention to the implementation of work responsibilities, the focus of trademark services and supervision will be extended to all industrial and commercial offices. Through daily supervision and inspections, trademark files will be generally improved in all industrial and commercial offices and trademark contact points will be established. System, comprehensively grasp the trademark registration, use and reputation of enterprises in the jurisdiction, and ensure clear figures, clear market share, clear sales revenue, clear profits and taxes, clear advertising investment, and clear social contributions; give full play to the role of localized supervision of industrial and commercial locations, and understand Help enterprises and operators in the jurisdiction solve problems and difficulties in trademark registration, use, and transfer, and guide enterprises to take the road of branding; implement "household registration" management of registered trademarks, and establish the "effectively registered trademark registration account" and "effectively registered trademark registration ledger" and " It is planned to cultivate and develop "Chi, Trademark Registration Account", timely grasp the number of registered trademarks and the use of registered trademarks in the jurisdiction, timely understand the intention of each enterprise to register trademarks, and timely target key enterprises to implement tracking service guidance; with the industrial and commercial offices as the main, conduct Conduct comprehensive inspections and guidance on the use of trademarks by enterprises above designated size to prevent the risk of irregular trademark use. Continue to deepen administrative guidance on trademark work and comprehensively promote the integration of corporate names and trademarks. Focus on supporting regional brands and emerging industries in the jurisdiction to use trademarks to expand the market and enhance competitiveness. Actively carry out effective guidance to help enterprises enhance the value of trademarks and brands through various forms, do a good job in trademark right pledge loans, and effectively help enterprises broaden financing channels and solve financing difficulties; support and guide enterprises through trademark investment, shareholding, licensing transfer, etc. Carry out business activities to realize the transformation, utilization and improvement of trademark value; promote the revitalization and utilization of idle trademarks and increase the use value of trademarks. Help enterprises establish legal risk prevention mechanisms and trademark rights protection mechanisms, provide consulting services, and reduce the occurrence of trademark infringements.

The second is to establish trademark and brand awareness as the theme, with each industrial and commercial office as a unit, widely carry out a series of publicity with the themes of "Trademark into Enterprises", "Trademark into Parks", "Trademark into Rural Areas", etc. activities, continuously improve the trademark awareness of the whole society, and strive to create a good atmosphere in which all levels attach importance to registered trademarks, carefully cultivate trademarks, actively use trademarks, and consciously protect trademarks. Make full use of large-scale domestic and foreign exhibitions such as the China Trademark Festival and the China-Arab Economic and Trade Forum, organize well-known, and landmark enterprises to display their products, expand the awareness and influence of local trademarks, trademarks, and geographical indications, and guide local enterprises to create their own brands. Take the road of brand development and expand external publicity.

The third is to follow the trademark development strategy of “focus, cascade cultivation, classified development, and sequential advancement”, based on actual conditions and in accordance with the five-year plan for trademark cultivation, and update the trademark database data in real time. Establish a contact point for Chi and trademark cultivation, provide strong support to these enterprises in terms of policies, correct use of trademarks, advertising, and material preparation, and guide them to master application skills and effectively declare Chi and famous trademarks. By carrying out the work of recommending and applying for trademarks, we can guide enterprises to work in the direction of "brand management". Through the market use of trademarks, we can form higher social and economic benefits, be recognized by consumers, and promote the transformation and upgrading of enterprises. Establish a database for trademark cultivation and development, build a good cultivation platform, and form a hierarchical, gradient, and step-by-step rolling development trend. Standardize the Chi trademark recommendation and application work, further enhance the standardization and transparency of Chi trademark cultivation, application, and review work, adhere to the principles of strict standards, tight review, and favorable selection, and vigorously improve the effectiveness of application. In 20xx, the branch identified one trademark of "Shahu" brand rice as a well-known trademark cultivation object, and five trademarks including "Haohui", "Gunzhongkou" and "Mulin" as xx trademark cultivation objects. Organized 15 trademarks such as "Shahu" to participate in the 20xx trademark (brand) application activity loved by the xx people.

(3) Focus on rural areas and highlight "introduction and support" to further strengthen the promotion of the rich farmer effect of trademarks.

First, grasp the rapid growth of Nongzihao trademarks. Combined with the actual situation of xx district, vigorously promote the work of trademark enrichment and actively promote the development of "agriculture, rural areas and farmers". The “Trademark Knowledge Going to the Mountains and Rural Areas” campaign was carried out in depth to increase the publicity and popularization of trademark knowledge in rural areas. Based on reality, we actively carry out research on agricultural products. The branch and various industrial and commercial offices conduct research and registration of agricultural products that are mainly produced, processed, and operated in the jurisdiction, and fully understand the types, scale, and characteristics of agricultural products in the jurisdiction, as well as the trademark registration, use, and reputation of the products. According to the situation, an agricultural product trademark resource file has been established. Actively guide the creation of agricultural brands, promote agricultural efficiency, and increase farmers' income. Extend trademark and brand work from cities to rural areas, actively carry out rural trademark registration work, increase the publicity of agriculture-related trademark registration, improve the trademark legal awareness of agricultural product producers and operators, and promote agricultural product trademark application and registration; make full use of cultural tourism in xx District Resource advantages support agricultural-related enterprises in applying for a series of trademarks with jurisdictional characteristics. In 20xx, the branch assisted and guided agricultural-related enterprises to apply for 10 registered trademarks.

The second is to focus on the discovery, cultivation, declaration and protection of geographical indication trademarks. Since the beginning of this year, the branch has carried out surveys and surveys in villages (towns) to understand the distribution of geographical indication resources, trademark registration and use management, market development prospects, etc., fully explore and give full play to the advantageous resources of geographical indications, vigorously implement trademark strategies, and create a regional brand economy. For registered geographical indication trademarks, guide them to standardize the licensed use, comprehensively strengthen protection, and continue to develop brands to give full play to the role of geographical indications in opening up markets and promoting farmers to increase production and income; for fully developed, good resource conditions, with traditional local characteristics and unique The wine grape planting and processing industry in the eastern foothills of Helan Mountain, which has high quality, well-known reputation, large radiation effect, relatively concentrated production and large production and sales, is actively guided to apply for registration of geographical indication trademarks; although agricultural products have characteristics, the quantity and scale are relatively small. For those that are small and have yet to form an industrial advantage, coordinate the efforts of the government, departments, and associations to take measures to create conditions to promote their accelerated development. Once the time is right, we will guide the application for registration of geographical indications.

At the same time, it provides effective guidance to associations, enterprises, and cooperatives in terms of trademark printing, standardized use of trademarks, advertising, trademark protection, and trademark rights protection, and actively cooperates with geographical indication trademark owners to formulate industry local standards and improve the trademark management system. Strengthen the supervision of members' production processes, strengthen quality management, continuously improve the quality of geographical indication trademark products, and ensure the stable and rapid development of trademark brands. Conduct discussions with key enterprises in various industries to guide the establishment and improvement of a unified and standardized trademark use, management and protection mechanism within the industry, and enhance the awareness of trademark self-protection. Strengthen the investigation and handling of agricultural-related trademark and geographical indication cases, and promptly accept, handle and report relevant reports and complaint clues in a timely manner. Strengthen joint efforts with quality supervision, agriculture, health and other departments and industry associations to carry out special rectification actions to crack down on geographical indication trademark infringement and promote the development of industry standards.

The third is to focus on the application and use of trademarks of rural professional cooperatives, rely on farmers' professional cooperatives to vigorously cultivate and develop agricultural product trademarks, and guide cooperative members to use trademarks and brands to increase their income and become rich. Organize trademark instructors to conduct comprehensive visits to farmers' professional cooperatives and planting and planting bases in the jurisdiction, understand the production and operation, trademark registration, brand cultivation, etc. of rural professional cooperatives and planting and planting farmers, and put forward specific suggestions and opinions on trademark cultivation and development. And promptly report to governments at all levels to obtain support. Adapt measures to local conditions and provide on-the-spot assistance to rural professional cooperatives, providing on-site services and guidance in aspects such as trademark design, trademark registration application, trademark use and management, and trademark protection. Guide farmers' professional cooperatives, planting and planting farmers, and agricultural-related enterprises to establish trademark awareness, improve their enthusiasm for trademark registration, and their ability to correctly use and manage trademarks and operate brands. In 20xx, the branch helped three professional farmers' cooperatives, including Yinchuan Yuanfu Grape and Flower Farmers' Cooperative, register 5 trademarks.

(4) Taking supervision as the starting point and highlighting "fighting and protection" to further strengthen the protection of trademark rights and interests.

First, continue to follow the district and municipal bureau’s “double crackdown” work arrangements, focusing on product manufacturing and sales centers and commodity distribution centers, in order to infringe well-known trademarks, trademarks, foreign-related trademarks and geographical indication trademarks. Focusing on the rights, etc., special rectification actions of "double attack" will be carried out in stages and in a focused manner. In 20xx, the branch investigated and dealt with 5 cases of various trademark violations and collected a fine of 34,300 yuan. The organization launched a special anti-counterfeiting campaign against illegal trademark infringements such as "Sakura" electrical appliances, "Rifeng" pipe fittings, and "Wuliangchun, Blue and White Porcelain" liquor.

The second is to focus on protection and build a good rights protection network. Since the beginning of this year, the branch has further strengthened the trademark supervision responsibilities of grassroots industrial and commercial offices, intensified law enforcement and case handling, and given full play to the main role of industrial and commercial offices in protecting trademark exclusive rights. Encourage all industrial and commercial offices to list trademark case handling and protection of trademark exclusive rights as key tasks in performing comprehensive regulatory functions and carrying out rights protection services, and standardize the operation and use of trademarks by market entities as a key item in daily inspections as regular work. Strengthen communication and coordination with key enterprises, smooth communication channels, and establish and improve a joint anti-counterfeiting mechanism. Actively safeguard the exclusive rights of foreign-related trademarks, quickly handle such complaints, track them by dedicated personnel, strengthen visits and communication, and take concentrated efforts to organize special law enforcement actions against products with many complaints. Strengthen cooperation with public security, courts and other departments, improve the cross-department joint protection working mechanism for trademarks, and increase the intensity and breadth of supervision of illegal trademark infringements. Intensify the criminal crackdown on trademark crimes. Cases with large amounts and relatively bad social impact can be referred to relevant judicial departments for early intervention to improve the efficiency of case transfer and effectively curb trademark crimes.

The third is to guide enterprises to consider both internal and external considerations and safeguard their own rights and interests. Establish the company's own trademark management agency, staff it with a full-time trademark administrator, who is responsible for trademark application, defense and rights protection. Regularly organize trademark administrators to participate in training courses on intellectual property protection, formulate corporate trademark management measures, and standardize independent trademarks. Use, actively create independent brands and continuously develop and enhance brand levels. Pay attention to the market sales of brand products, and when you discover that your rights and interests have been infringed, proactively contact administrative law enforcement departments such as industry and commerce, intellectual property rights, public security, and courts, provide evidence and clues, and cooperate with law enforcement departments to effectively safeguard rights.

(5) Use application as the starting point, highlight "liveness and practicality", and exert efforts to further increase the value of the trademark.

Since the beginning of this year, the branch has focused on mining and making good use of idle storage.

Establish idle trademark information files, actively communicate with development and reform, economic and trade units, and other units, actively provide suggestions for restructuring, mergers, joint ventures, reorganizations, etc., and guide enterprises to revitalize idle trademarks through transfers, auctions, etc. The second is to vigorously promote the trademark authorization operation system and the trademark registration and publicity system, guide large and medium-sized commercial enterprises and other market entities to register, inspect, and review the trademarks of entering commodities, and gradually realize the advancement of market supervision. Actively guide and encourage enterprises to proactively use trademark franchising, brand chain and other methods to increase brand awareness, market share and competitiveness, summarize experience, standardize operations, and promote trademark authorized operations and trademark licensing demonstration sites. The third is to focus on maximizing the value of trademarks and brands, promote the capitalization of trademark intangible assets, guide enterprises to use trademark rights to pledge loans and use trademark rights to fund the establishment of enterprises, actively promote the expansion of corporate financing channels, and enhance the momentum for corporate development. The fourth is to conduct careful research, select a group of key enterprises, and comprehensively use cultivation guidance, publicity guidance, policy mobilization and other means to promote enterprises to implement the "going global" trademark strategy, encourage enterprises to register international trademarks, and use independent brands to expand international markets. The fifth is to closely integrate the implementation of trademark strategy with investment promotion, and use opportunities such as the China-UAE Economic and Trade Fair and the China Trademark Festival to actively organize regions and trademarks to participate in conferences and exhibitions to further expand the visibility of trademarks in the region.

2. Advertising supervision

(1) Unify thinking and promote in-depth implementation of advertising strategies. Since the beginning of this year, the branch has carefully organized cadres to learn and understand the spirit of the party and the spirit of the advertising development strategy of the district and municipal bureaus. First, they have a deep understanding of the rich connotations of enhancing the overall strength and competitiveness of culture, unifying their thinking, raising awareness, and strengthening the promotion of xx district advertising. The company has a sense of mission and urgency for industry development and promotes the further implementation of advertising strategies. The second is to conscientiously implement the implementation opinions and detailed implementation plans of the district and city's advertising industry development strategy in light of the actual situation of xx district. Guide, supervise, and inspect the implementation of advertising strategies, and coordinate and resolve major issues during the implementation of advertising strategies. Develop a work plan, track the implementation of the advertising strategy, and regularly summarize and evaluate the implementation to ensure that the work of implementing the advertising strategy is solid and effective and achieve the expected goals. In 20xx, the branch organized 9 advertising business units to participate in the advertising industry training courses held by the Municipal Bureau. The 9 advertising business units reported relevant data on the development of the cultural industry in a timely and accurate manner.

(2) Strive for support and create a good working pattern. Since the beginning of this year, the branch has strengthened coordination and communication work. First, it has actively coordinated with the xx District Government and relevant functional departments to integrate the development of the advertising industry into the overall local economic and social development for planning and promotion, forming a "market-oriented, government-driven, department-assisted, The construction pattern of "enterprise initiative and social participation". The second is to strengthen coordination and cooperation with relevant departments to form a joint force in law enforcement. Further strengthen the linkage and cooperation mechanism with urban management and other departments, cooperate with the "Creation of Health" work, standardize the installation of outdoor advertising facilities in the city, strengthen the supervision of false and illegal outdoor advertising, further enhance the taste of urban outdoor advertising, and further enhance the city's civilized image. The third is to actively fulfill the leading role in the rectification of false and illegal advertising and establish and improve the coordination and linkage mechanism for supervision and law enforcement. We will intensify the investigation and punishment of advertisers who seriously violate the law, focus on cracking down on them, and severely punish them. If the responsibilities of relevant departments are involved in the process of investigating and handling false and illegal advertisements, the relevant departments shall be requested to take measures such as revoking the advertising approval number, suspending product sales, revoking relevant diagnosis and treatment subjects of medical institutions, closing websites and deleting illegal information to form an overall joint effort. In 20xx, the branch investigated and punished 5 medical institutions for publishing illegal advertisements, and collected fines and confiscations of 9,800 yuan. It also investigated and punished 1 news media agency for publishing illegal advertisements, and collected fines and confiscations of 17,000 yuan.

(3) Strict supervision and establish good law enforcement authority. In order to strengthen the supervision of media advertising and severely crack down on false and illegal advertising. Continue to increase efforts to combat false and illegal advertising. Since the beginning of this year, the branch has firstly conscientiously implemented the implementation opinions on the rectification of false and illegal advertisements from the eleven departments in the region, and eliminated false medical, pharmaceutical, health food, beauty services, cosmetics advertisements, and false real estate, Advertising such as collectibles and investment promotions will be the focus of rectification, and law enforcement will be further intensified to promote the continued improvement of the advertising market.

The second is to insist on taking strict penalties while taking measures such as illegal advertising reminders, interviews, centralized training, illegal advertising announcements, ordering public corrections, eliminating the impact, stopping advertising business, and even canceling advertising business qualifications, etc., to further strengthen the supervision of the advertising market. . For illegal advertising problems that have been repeatedly banned and investigated during law enforcement, organize the heads of advertising departments of advertising publishers to conduct centralized training on advertising laws and regulations so that they can deeply understand the seriousness of illegal problems. The third is to intensify the investigation and handling of false advertising cases, and ensure that all illegal activities of false advertising must be investigated and those who violate the law must be prosecuted. Focus on investigating and handling major cases, strictly investigate typical cases and handle them quickly, and break through difficult and complex cases. Strengthen the connection between administrative law enforcement departments and criminal justice departments, promptly transfer cases suspected of false advertising, and increase the punishment and deterrence of those responsible for false advertising. In 20xx, 8 illegal advertisements were investigated and punished, and a fine of 33,000 yuan was collected.

(4) Innovate services and create a good development environment. Since the beginning of this year, the branch has firstly stepped up its publicity efforts. Adopt various forms to publicize the status, role and development achievements of the advertising industry, and create a good atmosphere for implementing advertising strategies and promoting the scientific development of the advertising industry in xx district. The second is to conduct in-depth investigation and research on key advertising companies in accordance with the relevant work arrangements of superiors, understand the actual needs of the companies, grasp the current development status of the companies, further enhance the initiative and pertinence of the work, help advertising companies solve the difficulties and problems existing in development, and create a good Advertising industry development environment. The third is to organize public service announcement activities. Continue to encourage and guide mainstream media and all sectors of society to actively invest in and participate in various public service advertising activities, carry out public service advertising research and exchange activities, and establish and improve the diversified operation model and incentive mechanism of public service advertising. In 20xx, the branch organized 6 advertisers to participate in various public service advertising activities, released 6 public service advertisements, organized 126 business households, and used LED advertising to publish more than 130 civilized city slogans.

3. Work plan for 20xx

In 20xx, the branch will closely focus on the central work of the district and municipal bureau party groups and the xx district committee and government. In the "xx session of the party xx Inspired by the spirit of the Plenary Session, we will use accountability as a disciplinary guarantee, further deepen law enforcement methods, promote orderly economic and social development, and promote the innovative development of the branch's trademark advertising work.

(1) Further implement the two major strategies of trademark and advertising. Vigorously promote the implementation of trademark and advertising strategies.

(2) Further increase trademark support. Consolidate the results achieved in the trademark strategy, continue to increase support for enterprises creating well-known trademarks, and strive to help one trademark apply for a well-known trademark in China.

3. Self-examination report on advertising supervision

In the first half of 20xx, our bureau’s advertising supervision and management work was under the correct leadership of the Municipal Bureau and the careful guidance of the Municipal Bureau’s Advertising Section. Seriously follow the requirements of superiors and the overall work ideas and arrangements of the county bureau, give full play to their functions, do a lot of work in improving the regulatory service work model, and achieve certain results, effectively maintain the market economic order, and promote The healthy and rapid development of local economy. In accordance with the work priorities and task branches of the "Provincial Industrial and Commercial System Implementation Plan for Development and Promotion Year Activities", the work situation in the first half of the development and promotion year is now reported as follows:

1. Basic situation and main practices of advertising work< /p>

As of now, there are 22 advertising business units in the area and 31 outdoor advertisements have been registered.

1. In order to continuously improve the professional level of all law enforcement personnel and improve the overall quality of the law enforcement team. In the past six months, we have carried out the study of laws, regulations and business knowledge such as the "Advertising Law", "Outdoor Advertising Registration and Management Regulations", "Medical Advertising Management Measures", etc., made full use of radio, television, newspapers and other news media, and carried out "Advertising Law" and other laws and regulations Legal and regulatory consulting service activities, using the March 15 Consumer Rights Protection Day and April 26 World Intellectual Property Day events to distribute more than 1,000 copies (volumes) of promotional materials, hang 1 banner (block), and produce 1 promotional display board, on-site Received more than 100 consultations. This year, 2 training classes for corporate legal persons and corporate business personnel were held, with more than 80 participants. Regular legal popularization campaigns were carried out in enterprises, further improving the legal awareness and self-protection awareness of corporate managers.

2. Help enterprises to establish and improve advertising management systems, guide enterprises to give full play to advertising effects, and create corporate strategies. In the past six months, we have helped guide more than 10 enterprises to establish and improve advertising management systems and achieve standardized management.

3. Strengthen publicity efforts and improve the trademark and brand awareness of the whole society. Taking the 12315 International Consumer Rights Day and April 26 Intellectual Property Day activities as an opportunity, use radio, television, newspapers, magazines, slogans, etc. to promote Tool-oriented, we adopt various forms to promote trademark laws and regulations and popularize trademark knowledge.

4. Organize legal and regulatory training courses such as "Advertising" to improve the legal and regulatory level of the company's main leaders and professionals.

2. Improve the efficiency of advertising administrative licensing and improve service levels

Our bureau printed more than 100 one-time notices, disclosed the service procedures, and received more than 100 service consultations outdoors. Advertising registration applications were processed immediately. In the first half of last year, 34 outdoor advertising registrations were processed. In the first half of this year, 31 outdoor advertising registrations were processed. Currently, there are no registration numbers for outdoor advertising involving agricultural products and projects.

3. Increase the intensity of advertising supervision and law enforcement, and continue to carry out special rectification of false and illegal advertising

1. Establish and improve an advertising monitoring system and an advertising monitoring ledger system. Implement advertising monitoring ledgers and advertising market inspection records, and promptly investigate and deal with serious illegal advertisements discovered during monitoring.

2. Conduct comprehensive monitoring of all types of advertisements, establish a sound advertising market inspection system, and carry out special rectification actions for advertisements such as pharmaceuticals, health products, medical treatment, and real estate.

3. Give full play to regulatory functions and effectively carry out activities to combat false propaganda. 1,035 advertisements were monitored in the past six months.

IV. Organize and carry out advertising business qualification inspections; increase law enforcement efforts, investigate and deal with false and illegal advertising cases

22 households should be inspected, and 22 households participated in the inspection, with a participation rate of 100%. 100%. Non-mandatory administrative guidance was used in advertising monitoring and inspections to stop 2 false and illegal advertisements and correct 2 illegal advertisements. Investigated 2 advertising cases and fined 4,000 yuan. A reporting hotline 12315(__) was set up to handle more than 100 consumer inquiries.

In the past six months, advertising supervision has achieved certain results, but there is still a certain gap between the requirements of superiors. To this end, we will continue to work hard, carry forward our achievements, overcome shortcomings, and fully perform our supervision functions. Strive for further improvement in work.