What are the consumer trends in my country’s consumer psychology?

The higher the education level and the higher the position, the less careful the spending: Generally speaking, people with a college degree or above are more "generous" in consumption, while the consumption characteristics of people with a high school education and below are "more careful" ".

From the perspective of consumers’ occupation and identity characteristics, retirees spend the most money, followed by farmers, military personnel, enterprise employees, and science, education, culture and health personnel. The people who spend money the least carefully are private owners, individual workers, business managers, and college students.

The older you are, the tighter your hands are: Consumers in the age group over 40 are "more careful" in spending money, and they are more careful as they get older. Among them, consumers over 60 years old are almost "particularly careful". Relatively speaking, consumers in the 20-29 age group spend their money least carefully.

Extended information:

Psychological trap

1. The shopping aisles in supermarkets are generally wide enough, straight and flat, and have few corners. This is to extend them as much as possible. The "dwelling" time of consumers in the supermarket prevents them from taking shortcuts to the checkout counter and exit.

2. In some small supermarkets, pink lights are installed above the meat counters to make the fresh meat look more attractive. When you buy it home, it will no longer be the case. Because ambiguous lighting often makes food more delicate, generally speaking, red lighting is commonly used for meat, yellow lighting is commonly used for bread, and blue lighting is commonly used for seafood.

3. There is a complex set of price strategies in supermarkets. You may see eye-catching slogans such as "Everyday low prices" and "Lowest prices within 5 kilometers", but the actual situation is not like this. . Supermarkets use the psychological "halo effect" to lower the prices of daily necessities such as food and groceries, giving you the impression that this supermarket is cheaper.

4. The rich aroma wafting from supermarket bakeries is always irresistible. Most people think that baking bread and preparing cooked food on site is for "freshness". In fact, this is the "olfactory marketing" of supermarkets. Research has found that the aroma of food stimulates the secretion of various digestive enzymes in the human body and mobilizes the emotional center related to desire. Even if you are not hungry, you will unknowingly increase the amount of food you buy.

Baidu Encyclopedia - Consumer Psychology

Baidu Encyclopedia - Consumer Psychology