Founder of Cha Yan Yuese

Lu Liang.

Cha Yan Yuese is a brand founded by a Changsha designer. Looking at the LOGO, there is a woman who looks like Sister Lin, holding a peach blossom fan, and a strong Chinese style is blowing towards her face. The store slogan is "Vietnam". China is more fashionable. Lu Liang said frankly that although Cha Yan has been established for five years, it was only in the past two years that he began to gain some knowledge.

Extended information:

Business philosophy

Cha Yan Yuese emphasizes "Chinese tea made in the West" and uses many Chinese classical elements in the overall design. The signboard is equipped with the slogan "The more China, the more fashionable". Judging from the trademark, the trademark of Cha Yan Yuese is a woman in ancient Chinese costume holding a fan; judging from the name of the tea, Cha Yan Yuese uses a classical Chinese name.

For example, black tea is called Hongyan, green tea is called Huansha Green, milk tea with added nuts, chocolate and other ingredients is called cardamom, and there are also drinks named Manyuewanshan, Human Fireworks, Four-character words such as Suyan Ceylon; judging from the product packaging, there are some ancient Chinese paintings printed on the outside of the beverage packaging paper cup.

From the store decoration point of view, Chayan Yuese also uses the ancient Chinese decoration style; from the point of view of its brands, its cultural and creative brand name is "Zhihu, Tea", which uses As the saying goes, its first concept store is named "Fangcunjian·Peach Blossom Spring". The idea comes from "The Peach Blossom Spring" written by Tao Yuanming, a scholar from the Jin Dynasty in China.