New regulations on investment real estate advertising in Jinan prohibit "shooting empty guns"

"Small investment with zero risk", "scarcity and prosperity with a five-year return rate of 200%" and "education planning market" ... the "empty guns" in these advertising slogans will be banned.

The new Advertising Law, which will be implemented on September 1 day, clearly stipulates advertisements for investment promotion, real estate, aquaculture, etc., and the contents related to the rate of return and the planning of cities around real estate are listed as advertising bans.

It is illegal to "guarantee investment income"

For advertisements of goods or services with expected return on investment, the new Advertising Law stipulates that unless the state clearly stipulates its future effects, risks and benefits, it cannot make a guarantee commitment, and it cannot express or imply capital preservation, risk-free or guaranteed benefits.

"Not only refers to capital investment, but also includes all relevant advertisements that need to be invested in property, capital, technology and labor. So that the benefits and returns in the future are within the scope. " Bing Wang, director of the Advertising Department of the Municipal Administration for Industry and Commerce, said: "Especially for investment promotion activities such as franchising and store leasing, we should give reasonable tips and warnings on risks and risk responsibilities. Once the national regulations are exceeded, we will promote the rate of return and risk-free, all of which will be recognized as illegal advertisements. "

Real estate is forbidden to "say things" about the future.

In view of some real estate enterprises' hype about the concept of urban planning, they often declare "the future urban CBD", "the education planning market" and "the new subway line will be built soon". The new advertising law clearly stipulates that such advertisements are prohibited from making promises of house appreciation or return on investment, and from publicizing municipal conditions such as transportation, commerce, cultural and educational facilities that are still under planning or construction.

"20-minute direct access to the city,'15-minute XX Park Leisure Circle' and other promotional texts that refer to distance by time cannot appear in real estate advertisements in the future." Bing Wang said that the new law listed the practice of stealing the concept of distance through time as a prohibited slogan to avoid misleading consumers due to objective factors such as traffic conditions and vehicles.

It is necessary to be cautious to "get rich" in characteristic farming

In recent years, some entrepreneurs believe that advertisements for raising special insects and rare flowers can "get rich", and eventually there is no place to sell them, and complaints about them are also increasing.

In this regard, the new "Advertising Law" requires that advertisements for crop seeds, forest seeds, grass seeds, breeding livestock and poultry, aquatic fingerlings and breeding shall not make assertions or guarantees that cannot be verified and scientifically expressed, and shall not analyze, predict or guarantee their economic benefits.

"The economic benefits are not only limited by the quality of seeds and animals themselves and the technical level of breeders, but also by the relationship between market supply and demand." Bing Wang analyzed that trusting unscientific interest commitments will not only harm farmers' interests, but even lead to "rushing to invest" and cause social problems. "Therefore, it is necessary to explicitly prohibit it."

(The above answers were published on 20 15-08-27. The current purchase policy should be based on the actual situation. )

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