College students' innovative and entrepreneurial food project plan

College students' innovative and entrepreneurial food project plan (5 general articles)

In the real society, there are more and more places where we can get access to entrepreneurial plans, which can help entrepreneurs publicize and obtain financing. What problems should we pay attention to when drafting a business plan? The following is the innovative and entrepreneurial food project plan for college students (5 articles in general) that I have compiled for you, for reference only, and you are welcome to read it.

college students' innovative and entrepreneurial food project plan 1

I. Overview of the project

Food is the most important thing for the people! Food is always the basic element that is most closely related to people's life. However, with the progress and development of modern society, the lack of food safety has made the public lose confidence for various objective reasons. Excessive pesticides, chemical additives and transgenic technology constantly challenge the bottom line of human health. Let people eat well is no longer the focus of the development of agricultural products, and let people eat with confidence is the most essential standard of all foods! The new concept of natural food is to use unpolluted mountains and rivers, strictly control the use of pesticides and fertilizers, plant pollution-free and non-invasive pure natural plants, and send them to people's dining tables through a unique processing process.

this project will involve special food, green food, and food testing, which will be strictly managed in the form of specialty stores, so that the concept of food safety will be deeply rooted in the hearts of the people.

II. Overview of the team

1. How to set up the organization, the name of the organization and the registered area have not been determined. The registered capital needs about 1,-15, yuan, and the affiliation, legal representative and company address have not been selected at present.

2. Ownership structure of the company

3. Description of the company's main business scope;

(1) Special food (2) Green food (3) Food testing

4. Brief introduction of the company's main management;

general manager: responsible for the company's operation and development, overall market allocation and quality supervision. Marketing general manager: responsible for the company's publicity, the implementation of foreign procurement, and the management and operation of catering experience stores.

business general manager: responsible for the company's business development, procurement and sales of agricultural products. Management and operation of catering factory.

5. Corporate culture, business purpose and service concept of the company;

corporate culture: be a conscientious enterprise, a responsible enterprise and a trusted enterprise. To build a professional high-grade food sales and processing enterprise in China, taking food safety as its mission and loving life as its purpose. Safe food, peace of mind.

6. The company's development plan, thinking and prospect forecast;

The company focuses on the processing industry of agricultural products, but at present, the competitive sales of various agricultural products is fierce, and food safety has been ignored by enterprises and few people have set foot in it. We will take safe food as our mission, start from high-end communities and sell it through specialty stores. At the beginning of the company's establishment, we put the sales of special food in the first place, making high-end community residents proud. After establishing brand effect, we launched the sales of green food and started food safety testing, and finally became a high-end community chain food company and became an industry leader and standard setter.

7. target market and market segment analysis;

High-end communities have a sense of superiority. Taking advantage of this, we can start to specialize in food first, targeting the elderly, children and pregnant women, and at the same time increase the publicity campaign. After the brand is formed, the public green food will be launched, and the medium-sized community market will be expanded based on high-grade community specialty stores, and the company's standards will be implemented for testing and charging.

8. Market operation and development strategies, mainly including product research and development, marketing promotion and marketing strategies;

We started with food, and developed into green products and food safety inspection step by step. Special processing of original agricultural products, Saturday visit day, feel the fun of cooking and make the company's harsh safety standards deeply rooted in people's hearts.

9. Business model and profit model of the company;

the company's business model is product sales expenses and food testing business income.

1. The company's core advantages and market competition strategy;

At present, there is little market response and lack of publicity, and everyone's concept of natural products has not yet been fully formed. With more publicity and strict control of products, once everyone recognizes and trusts such products, the market prospect will be broad.

iii. financing plan

1. financing plan, capital use

investment in the form of partners, because the initial capital is small, no loan is needed. Publicity accounts for 5% in the early stage of fund use, and gradually decreases in the later stage.

2. forecast the financial situation of the project in the next four years (at least three years). Can be listed as follows. 3. Profitability analysis of the project. (1) Calculate the investment profit rate and internal rate of return (2) Calculate and analyze the dynamic and static breakeven

(3) Analyze the sensitivity of influencing factors, Mainly and the analysis of the impact on the project return rate

(4) Social benefit analysis IV. Risk disclosure and avoidance strategies College students' innovative and entrepreneurial food project plan 2

First, the purpose and task of marketing planning:

This planning is an online marketing planning, which aims to make snack foods successfully launched on the Internet and gain more market share in the dazzling snack food online market, so as to win the favor of consumers, gain greater corporate interests and gain more market share.

second, product overview:

the main selling point of snack food is its unique delicacy or something that gives consumers a good leisure enjoyment instead of supplementing nutrition. There are three main consumption characteristics of snack food: flavor, nutrition, enjoyment and specialty. Consumers cover all groups: children's snacks, teenagers' enjoyment, adults' and the elderly's leisure interests.

As a large and rapidly expanding market, China's snack food market has the following characteristics, which are also the mainstream directions of snack food:

(1) It is more and more close to people's eating habits and psychology, and it should be palatable

1. It is easy to chew and digest with soup, such as bundling potato chips with mineral water;

2. To satisfy the mentality of innovation and change, people's taste buds must be constantly stimulated by new tastes or tastes to maintain continuous satisfaction;

3. Health, although consumers are not very clear about this, is very important among the influencing factors of their purchase decisions. Consumers will have certain demands for the functionality of food, and different functions will become the premise of market segmentation;

(2) From the perspective of people's buying and consuming habits and psychology, it should be pleasing to the eye and satisfying the dominant mind. That is, "food, color and sex"

1. Convenience, selling points should be close, and the purchase process should reflect the concept of leisure;

2. timeliness, to meet their irrational demands on a whim;

3. Observability, leisure is a comprehensive concept, not only delicious but also beautiful. Where is the most beautiful place in the store? Bulk product area;

4. participation, everyone has a desire to dominate, and it is even cooler to be delicious and fun;

3. Analysis of market environment:

1. Environmental status of snack food industry

Since the 199s, "foreign" leisure has entered the country on a large scale. After 1 years, the snack food market has undergone earth-shaking changes. Only one kind of biscuits reached 1.5 million tons in 2xx, and the annual sales revenue was over 15 billion, up 18.25% year-on-year. In recent years, China's snack food industry has developed rapidly, benefiting from the continuous improvement of production technology and the continuous expansion of downstream demand market. The development situation of snack food industry in domestic and international markets is very promising.

2. Analysis of online consumers:

(1) Analysis of online users

With the popularity of the Internet, more and more people have joined the ranks of netizens, and the proportion of young people aged 18-24 is the highest, reaching 37.3%, followed by those under 18 (17.6%) and those aged 25-3 (17.%). Internet users account for the largest proportion of middle school students, reaching 28%.

(2) The rapid spread of online shopping consumption

With the popularity of the Internet, online shopping has gradually become one of people's consumption patterns. Online shopping is safe, convenient and fast, which is the future development trend. At present, there are two main service modes of online shopping: c2c platform, that is, e-commerce between individuals, that is, the mode of individual merchants to consumers; B2c platform is an e-commerce between merchants and individuals, that is, the mode of enterprises (or units) to consumers.

3. Analysis on the characteristics of snack food:

① Young consumer groups are on the rise; ② Healthy food is dominant; ③ Different types of snack food have different popularity. ④ High-income families become the mainstream of snack food consumption; ⑤ The product update speed is fast.

iv. analysis of snack food customers

children and young women are the mainstream consumers of snack food at present. Correspondence analysis shows that fashionable food, especially leisure food, is no longer the patent of children, and adults, especially young women, have become the mainstream consumers. The survey shows that young women aged 18-24 with high school/technical secondary school or college education are the mainstream groups to guide the consumption of fashionable food, and they like to buy more fashionable brands when buying food; On the contrary, men aged 31-35 are not "cold" about fashionable food.

V. Profit model of online marketing

1. Traditional profit model of online marketing: establishing enterprise product websites; Open an online shop on the business platform of the network; Online advertising sales and so on.

2. New profit model for students: blog marketing, microblog promotion, cooperation with large group buying websites and so on.

6. Marketing mix:

1. In terms of products: establish a healthy brand of snack food and actively promote green organic snacks.

2. In terms of channels:

(1) set up online stores on various sales platforms

(2) set up blogs to introduce and introduce corresponding products

(3) set up Weibo to promote beneficial and delicious leisure snacks

(4) cooperate with large group buying websites. Carry out low-priced group buying activities

3. In terms of price:

(1) limited-time discount activities

(2) regular and quantitative auction

(3) points redemption activities

4. In terms of promotion:

(1) free tasting activities

(2) Weibo forwarding lottery activities

(. College students' innovative and entrepreneurial food project plan 3

project analysis

Taiwan Province is an island of delicacies, and anyone who has been to Taiwan Province or eaten Taiwan Province's special food is obsessed with Taiwan Province's delicacies. Leisure snacks are also very popular in China in recent years, and there are also several brands that have become national chains. This shows that consumers are more recognized for leisure snacks, especially those with characteristics, which sell better.

I sell Taiwan Province's specialty snack foods in the form of sales promotion in places with high traffic in shopping malls. Most of the products are priced in a bag in 2 yuan, and a few in 5 yuan. The sales method is to try on-site to retain customers, because the product is native to Taiwan Province, tastes good, is very delicious, and the price is not expensive, and it is sold by way of promotion. People are easily impressed at this time if they buy three bags as long as they are in 5 yuan.

why do you choose to sell Taiwan Province snack food by promotion?

1. I have helped my friends to sell Taiwan Province snack food, and I have done this kind of sales promotion in shopping malls in different cities as a salesman, and the results are very good.

2. The investment is not large. In the early stage, I just need to find a suitable place in the mall, and the main expenditure is the mall rent. My friend can supply the goods, and if the products can't be sold, they can be returned, and the purchase price will be cheaper than others.

3. It conforms to the four principles of starting a business: truthfulness, practicality, operability and earning money.

4. It meets the eight standards of civilian entrepreneurship: less investment, quick effect, simple operation, easy control, large market, more consumption, stable profit and low risk.

5. It is in line with the local market: this year, Taiwan Province Leisure Food Exhibition was held in a large comprehensive shopping mall in Jinan for 1 days. The sales volume was very good, and the taste was recognized by the local people. It was popular for consumption, especially for children and the elderly.

6. Suit yourself: I know the characteristics of the products very well, and I have mastered the sales methods skillfully, and I have trained the sales promotion staff for many times.

market analysis

Taiwan Province snack food has strong local characteristics and national cultural elements, and it tastes good and has an advantage in price, so people will have the psychology of taking advantage of the fact that they spend less money to buy good quality things and get benefits. In recent two years, snack foods have also started to enter large supermarkets and shopping malls, with good response and sales volume, and the number of stores is gradually expanding, indicating that people are increasingly recognizing specialty varieties of snack foods. Compared with domestic snack foods, the snack foods I want to make in Taiwan Province belong to the same category, but they are not comparable in origin, variety, taste and sales methods, so they are not directly competitive.

entrepreneurial route

Step 1: Try to enter the shopping mall before the Spring Festival. Because the Spring Festival is the peak season, the rent will be earned back no matter how bad it is. At the same time, we can test the market well and make changes in price, variety and publicity methods according to market demand.

step 2: gain a firm foothold, increase sales, and form a good management model and personnel reserve.

step 3: open a branch in a suitable local shopping mall.

cultural orientation: Taiwan Province characteristic snack food.

product positioning: leisure, delicious, special, health care, beauty and affordable.

price positioning: 2-6 yuan, mid-range consumption.

Economic analysis

1. Cost: Take 2 yuan/bag food as an example, the purchase price is about 8 yuan, and you can buy 3 bags from 5 yuan when selling.

2. Rent: calculated at 5, yuan.

3. Personnel: 2 persons, basic salary+commission, calculated at 3, yuan per person.

4. Revenue: Based on my previous sales experience in shopping malls, it is calculated at 3, yuan per day on Saturday and Sunday, and it is calculated in 5 yuan from Monday to Friday (conservative estimation). Taking one month as an example, the sales revenue is 3, yuan x8 days +5 yuan x22 days = 35, yuan; Net profit: 35, yuan-5, yuan (rent)-6, yuan (salary for two people)-17,5 yuan (purchase cost) = 6,5 yuan.

5. investment estimation: the showcase is 5, yuan, the rent is 15, yuan (three months' payment), and the benefit fee is 5, yuan (looking for the person in charge of the mall). The initial purchase can be credited, and the minimum total investment is 25, yuan. If the goods are purchased by payment, the working capital is 1, yuan, so the total maximum investment is 35.