Tmall announced the five major money-burning hobbies after 95! Is giving birth to a broader consumer market.

More than 250 million people in China were born after 1995. They love to play, willful, keep up with the trend of the times, and almost all have their own hobbies. In the era of rapid development of the Internet, the post-95 generation has become the main force in the consumer army.

On the recent China Joy, Tmall released the "Post-95 Players' Hand-made Rankings", pointing out five hobbies that are the most "burning money" after the 1995 s, namely hand-made, trendy shoes, e-sports, photography and Cosplay.

Expensive "small toys"

With the continuous expansion of the "secondary yuan" interest circle, the influence of IP such as Japanese animation and Marvel comic films has been continuously strengthened, and the hand-made models of games and film and television dramas have also been loved by a large number of young people. These handicrafts are of great collection value to them, and some people even spend huge sums of money to get some unique handicrafts, regardless of their own cost value.

For a palm-sized "little man" model, the total amount of "normal level" is basically above 300, and above 600 is also a very common level.

There are thousands of products of the Tokyo otaku model, and the most expensive one is the fate series "Joan", which sells for more than 9,000 yuan, reaching the price of nearly 10,000 yuan.

Even if the price is so high, it is not unattended. In Tmall flagship store, there are more than 60 orders for this wide-handed, and this one has reached nearly 600,000 sales.

Of course, this is not the most expensive handicraft, exquisite handicraft, reaching the proportion of real people, and the price of more than 65,438+10,000 is also everywhere. For example, the equal-size Connor launched by "Sister Kobayashi Rocking the Dragon" sells for as much as 98,877 yuan.

"A fat house with one wall and one suite in Beijing" is an accurate, interesting and grandiose ridicule for those who are keen on doing it.

Neat shoes, fanatical pursuit after 95.

On the other hand, the pursuit of "tide shoes" after 1995 is also eager. AJ, coconut, Vans, etc. The prices of these trendy shoes are all over 10,000, and even some young people with insufficient spending power will try their best to buy their favorite styles.

With the prevalence of consumerism, the Internet can easily bring a group of people with the same hobbies together to form a huge "sneaker" circle.

When this group is getting bigger and bigger, there will be a wave that will affect the whole society. When more young people are brought into this circle, the corresponding market will naturally expand rapidly.

On the other hand, young people's psychology of loving beauty, paying attention to and comparing with others has also led to the pursuit of tide shoes to a certain extent.

Walking in the street, expensive shoes can get more attention. The psychology of "vanity" stimulates people's desire for consumption and becomes an important factor in the tide shoe market.

The trading platform of genuine shoes is poisonous and is an APP that young people like very much. Its valuation has reached $65.438+0 billion, and its monthly activity exceeds 65.438+0.4 million, among which young people born after 1995 are the main ones.

According to the valuation mentioned by Luo Zhang, the capital of Yuan Jing, after 1995, the consumption market scale of shoes and handmade shoes has reached more than 654.38+05 billion, while handmade shoes have exceeded 654.38+00 billion. Such a large "blue ocean" market may have brought a new development vane to many brands.

The rapid development of e-sports industry

At the 20 18 Asian Games in Jakarta, the e-sports delegation of China won two gold medals and 1 silver medal in the glory of the king International Edition (AOV), League of Legends and Royal Conflict.

165438+ 10, League of Legends Branch of iG E-sports Club won the LOL 20 18 global finals, which greatly promoted the development of e-sports industry in China. From 2065438 to March 2009, e-sports was officially listed as a sports competition by the fourth executive meeting of the National Bureau of Statistics.

The development of e-sports can not be separated from the support of a large number of gamers, and games have become the "money-burning hobby" of countless players.

Mechanical keyboards, video cards and game consoles are equally expensive. Thousands of keyboards and tens of thousands of game consoles have become "belief-level" equipment for many gamers.

In addition, users spend a lot of money in the game.

It is reported that in the game League of Legends, the total price of "skins" of all game characters is about 5W, which does not include some rare skins that are "valuable but not marketable".

"Krypton gold" in the game has become a new way for young people to "burn money".

The data shows that the number of e-sports users in China has exceeded 500 million, and the market size may have exceeded 1000 billion.

CCTV Finance "Trading Time" reported that there were more than 500 domestic e-sports events on 20 18, and China became the most potential e-sports market in the world. The blue ocean market of e-sports industry is still worth John Yang Yuanhang.

It must be said that the post-1995 consumption direction and spending power are giving birth to more emerging industries and a broader consumer market. The market potential of these industries is huge, and they are not growing at an extremely fast speed.

As the forerunner of the whole Internet era, the consumption concept and consumption pattern of the post-1995 generation have gradually changed from the previous generation. Grasping the "pain point" of post-1995 consumption, we may be able to occupy high ground in these emerging "blue ocean" markets.