How to promote small programs

Small program promotion methods include offline promotion, nearby small program promotion, WeChat search, WeChat graphic, WeChat group+circle of friends promotion.

1, the most common offline promotion of small programs is sweeping, and we can often see posters and small program codes displayed in shops on the street. The biggest advantage of this method is that it is direct and clear at a glance, especially for some catering stores, some promotions or seasonal foods are displayed through posters to attract passers-by users to scan the code to order food.

2. WeChat applet provides LBS-based store location promotion, and the entrance of nearby applet can bring more passengers.

3, WeChat search, WeChat search has a huge user base, and now many users will look for information in the WeChat search box. Applet is a good display portal, which can attract more accurate users.

4. wechat graphic. Now the articles on the official WeChat account also support inserting applets and displaying them in the form of applet cards to better guide users. Through the form of WeChat official account+applet card, users can forward, pay attention to WeChat official account and place orders for applets through WeChat search or friends circle, and applets can also be shared to WeChat group.

5, WeChat group+circle of friends promotion As mentioned above, small programs rely on WeChat's powerful social ecosystem, and it is easier to gain the trust of users by promoting this acquaintance promotion model through WeChat group and circle of friends. Occasionally, merchants will push some marketing activities of small programs in the WeChat fan base and circle of friends, so that fans can share independently and divide more users. By sending the official account link of WeChat to users, fission posters are generated, users share the fission posters with friends, and friends scan the QR code of WeChat group in the posters.