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Slogan of engineering laboratory
What should schools do next? Cao Wangde said that Fuyao University of Science and Technology will adhere to the high-level, professional and international school-running philosophy; Explore a new model of university governance composed of four committees: Council, Academic Committee, Advisory Committee and Education Committee; Plan to build a discipline system with large engineering groups as the core, economic management as the auxiliary and other humanities and social sciences as the support; Initially set up six colleges: materials science and engineering, electronic information and engineering, environmental science and engineering, instrument science and engineering, science college, economy and management; Cultivate high-quality applied research-oriented talents with international vision, innovative spirit and management ability, and feelings of home and country; It is planned to set up Fuyao Scholarship Fund to exempt tuition fees and provide scholarship support for poor students.
Based on the development of Fuyao Group and the original intention of donating money to build the school, Su Yong, a special expert of Entrepreneur magazine, made an exclusive interview with Cao at the first time.
0 1 "Respect heaven and love others, stop at perfection" is the foundation of starting a business.
Su Yong: Fuyao Glass has gradually developed from an unknown small enterprise into a leading automobile glass enterprise in China, with a global market share of over 65,438+0/4. What do you think is the most important factor along the way?
Cao Wangde: The most important factor is the sense of social responsibility. Fuyao has always been adhering to a belief: "Respect heaven and love others, stop at perfection". This is the foundation of Fuyao's entrepreneurship and the most fundamental reason for Fuyao to grow into a big company.
Su Yong: Please give us some examples. How does Fuyao put this concept into the daily operation and management of enterprises?
Cao: Fuyao was founded in 1987, and Fujian Province asked me to issue shares in 199 1. At that time, it was 1.5 yuan/share, which was a net value (more than 60 million net assets were converted into 40 million shares). After the issue, many people demanded to return the shares because they could not be listed. I was forced to buy back millions of shares myself. However, every dark cloud has a silver lining, and the share price rose above 40 yuan at the time of listing.
Su Yong: Fuyao had two anti-dumping lawsuits, and both of them won. What is the reason?
Cao: Fuyao standardized accounting management from 1999, using Oracle system. After the working group entered Fuyao, whatever information they want, we can print it out immediately, and all the data are very clear and accurate. We also told him: what is the serial number of this wooden box, how many nails are used, and what is the length and weight of the nails. All the information is clear at a glance. They don't believe it, go to the scene to verify. As a result, the information provided by Fuyao is true and effective, and they are convinced. This is the behavior of "respecting heaven and loving others" and doing everything responsibly.
Therefore, the state awarded me the title of "model taxpayer", and shareholders believed in me, and banks also believed in me.
Kindness is the foundation. Without kindness, everything is zero.
Su Yong: Many people have seen the documentary "American Factory". This documentary focuses on the process of setting up a factory in the United States, and the collision and game between Chinese and American cultures in this process. China enterprises will encounter similar problems when they go to the center of the world stage. What can we learn from them?
Cao: Fuyao follows the principle of "respecting heaven and loving others". Where the enterprise goes, your "sky" is there. When in Rome, do as the Romans do, and you must obey the rules. This is a very objective question.
Fuyao invited local lawyers and consultants to help make plans. So all the rules are in line with the laws of the United States, and doing things is also in line with the habits of local people. The governor trusts me very much. He said he had an idea that this factory used to produce cars. He recorded the story of the last car off the assembly line with the lens. It's a tragedy that the workers cried bitterly because of unemployment. This time, I want to make my first documentary on the glass. I want to make it into a comedy. But the director said that documentaries can't be edited, and whatever is filmed will be broadcast. I said, as long as you don't play tricks, you can shoot anything I do and broadcast anything. China people do things aboveboard.
So the photographer has been following him, no matter his daily work or business trip, attending meetings and negotiations. For four years, he photographed factories and venues from the airport and China from the United States, so that I forgot that he was around.
Diligence, hard work and serious responsibility are advantages.
Su Yong: What advantages do you think Fuyao has developed so far? Is it technology, cost control, or unique in management?
Cao: Fuyao people are hardworking, which is the competitive advantage of Fuyao and our country.
When Illinois sold me the PPG glass factory, it had been fighting the union for five years. PPG said: I will sell the factory to you, but the trade union issue will be taken out separately. During the handover, I told the workers, "I'm sorry, according to the law of China, I should greet the trade union and ask for its advice before the acquisition. I can only sign the contract if I am satisfied. However, PPG told me that according to federal law, it is not necessary to carry out this procedure. " After buying it, the lawsuit between PPG and the trade union continued, and I sat down to discuss with the trade union how to cooperate next.
At that time, PPG was surprised. How can Cao make a statement of cooperation with the trade union? The trade unions can't believe that the conditions put forward when they actually sit down and negotiate are not so harsh. I accepted all the conditions offered by the union at that time. I said to the workers, "I accept the conditions, but my financial strength is not enough, so I can't borrow money to pay my salary." We should unite and build the factory together. Only when we make money can we give you a raise. " I only have one condition: the product output should be close to that of China enterprises ".
At that time, the yield of Fuyao's production line in Fujian reached about 85%, while that of Illinois in the United States was only about 70%. To prove this, they chose four workers' representatives to visit and study in China.
Su Yong: What do you think this will inspire China enterprises?
Cao: To have a cooperative attitude, we must respect each other. In this case, the trade union is very cooperative with us. Later, we transformed the factory in Illinois into the same factory as domestic enterprises. Although the output is still lower than that in China, it is much higher than before, and the enterprise benefits well.
Enthusiastic charity, the heart is bodhi.
Su Yong: In the book Heart is Bodhi (Revised Edition), it is mentioned that you not only cooperate with suppliers and collaborators, but also take the initiative to save them.
Cao Wangde: This is a must! Business owners should not only consider making money by themselves, "everyone should make money if they have money", and the distribution of benefits should be balanced.
When you turn all the benefits that others deserve into your own interests, then the first time he gets to know you, the second time you won't get those benefits so easily, and the third time he will kick you away.
Benevolence, righteousness, courtesy, wisdom and faith advocated by Confucianism. The first one is "benevolence", which means respecting others, achieving balance and benefiting the people.
Su Yong: Please share a typical case with us.
Cao: In 2008, when the economy changed dramatically, a glass factory was in crisis, and the general manager came to me for help. I said to him that day: I am a small factory and won't buy much. I only use thousands of tons of glass a month. If it is not too small, you can install it yourself, according to the current market price in China. He was very moved. After a few months, the glass supply became tight, so he didn't raise my glass price. In fact, doing business is being a man. If people do well, there will be no problem in doing things, and many people will help you.
But it is not easy to do such a thing. In the 1950s and 1960s, there were also enterprises selling counterfeit drugs and making false advertisements in Japan. It can be said that there were all kinds of scams at that time, but those who could stay and become a big consortium were those who always followed the rules. Therefore, enterprises that truly "respect heaven and love others" will certainly do well.
Chairman Mao once said: "It is not difficult for a person to do a good deed, but it is difficult to do it all his life." I am 75 years old. Looking back, I'm proud that I didn't do anything that was bad for society.
There is no savior in the world, only on your own.
Su Yong: Is Fuyao worried about the current operation? Some competitors are also developing well at present. How do you view the challenges faced by enterprises?
Cao Wangde: I am more nervous than anyone. Bill Gates has a saying: "Bankruptcy is always within 65,438+08 months." Because when it was reported that year, once there was a loss, it would attract attention. If it cannot be reversed in time, pressure from all sides will follow, including shareholders, financial institutions and the banking system. There is no savior in the world, only on your own. Of course, it's no use just worrying. We should take action to change it. I predicted the economic crisis from 2006 to 2008, which is very accurate. I made preparations in advance, survived the crisis safely, and ushered in economic recovery in 2009, but Fuyao's debt ratio was also high at that time. We first adjusted our liabilities and used deposits to offset our liabilities. After nearly four years of adjustment, there is no debt at last.
The recent crisis is the "broken chain" crisis of supply chain caused by COVID-19 epidemic, and some enterprises have debt crisis. Debt is tantamount to destroying the civilization of the whole society. Who can accept it? Therefore, it is useless to worry, and it should be solved with knowledge and wisdom.
Those enterprises that borrowed heavily and expanded blindly are now facing problems. Fuyao has been making steady progress and has been transformed and upgraded to Industry 4.0.
Integration of Intelligent Manufacturing and Intelligent Management
Su Yong: Fuyao's strategy is "leading technology and intelligent production". How to realize Industry 4.0?
Cao Wangde: Unity of knowledge and action. We put forward the concept of "there is no best, only better", and take "transformation and upgrading" as the "aerobics" of enterprises and practice it every day. The transformation and upgrading must be carried out at the time of "good health" and all employees need to participate. For example, an ordinary worker in a factory in Chongqing saw that 3M, a consumable used to make glass, was very expensive, so he threw it away at a few cents each, which was a huge daily consumption and a waste. He used his lunch break and after work to ride his bike to various shops in the city to find similar products and let him find them. After many tests, the acceptance effect is good and the cost is reduced a lot.
Su Yong: How to truly realize the integration of informationization and intelligence?
Cao: MES (a manufacturing execution system that can realize data statistics, analysis, evaluation and correction) on our production line has been used for five years. Intelligent manufacturing and intelligent management should be integrated.
Recently, Fuyao has established a joint R&D team with Tsinghua University Global Innovation Research Institute and Peking University National Engineering Laboratory of Big Data Analysis and Application Technology, focusing on intelligent manufacturing driven by data and simulation, and promoting innovative R&D of intelligent manufacturing of automobile glass through technological advantages in intelligent perception, modern simulation and industrial big data research. Fuyao also established the Advanced Materials Application Research Center in cooperation with China Academy of Sciences.
Informatization can collect thousands of data in one second through the internet, which is impossible with traditional methods. It is more important to apply the collected data, just like building a house from the foundation. This time, I am going to build a museum in the university I donated, hoping to tell my compatriots through the exhibition of cultural relics that everything must be realistic. If you observe a car and its development history, you will find that different times have different ways of thinking, different design concepts and different technical requirements. ...
Going out, cultural integration is the key.
Su Yong: Fuyao entered the international market in 1990s. How did you think of entering the international market at that time? Do you think it is better to make money abroad?
Cao Wangde: Doing business is to make money to support the family. I started my business when I was a teenager. I went wherever it was easy to make money, regardless of the region.
However, foreign money is hard to earn and hit a wall. 1995 set up a factory in the United States, and the glass I produced was sold to the wholesaler 30 yuan. American wholesalers doubled when they entered the warehouse and resold, and the store became more than 100 yuan/piece. So, I decided to open a position in the United States, but from 1995- 1998, I lost money for four consecutive years.
Why do others make me lose? I invited Americans to investigate. In fact, the American knew about it for a long time, but he didn't tell me the result until two months after the investigation: you had mixed operations. He said there is a difference between "doing" and "selling". You can only do it, but not sell it. Wholesalers selling glass have primary and secondary suppliers in every state. They serve the shops in this area, and the shops serve insurance companies and retail investors. There are 50 states in the United States, and wholesalers have at least 200 warehouses, occupying more than10 billion dollars. It's a little naive for you to compete with it with1.200 million dollars. The suggestion given is to stop the warehouse mode and use several salesmen to push it directly from Fuyao to the third-level supplier-the store. Because some small shops can't get the prices and goods from second-tier wholesalers, you can skip second-tier suppliers and sell them to stores at a median price of more than 40 yuan/piece, so you won't make money. So I listened to the suggestion of closing the American warehouse and changing the distribution to direct sales. That year, I turned a profit.
Su Yong: Can you share your experience in starting a business and managing in the United States and other countries with China enterprises?
Cao: Justice and fairness. Maintain and ensure justice and fairness by open and transparent means, stand any test and assume the responsibility of an entrepreneur.
Donate money to build a school and insist on running a school in a wrong place.
Su Yong: You are a homesick entrepreneur. Fuyao has donated more than 654.38+06 billion yuan, including another 654.38+00 billion yuan recently for the construction of a university. Why donate to build a school?
Cao: I donated my money to Heren Charity Foundation, which will supervise the use of funds. Heren Charity Foundation is the first and only national non-public offering foundation with financial assets (stocks) approved by the State Council.
Harvard University and Cornell University in the United States are both managed by foundations. I want to run a university that the existing universities don't have. From enrollment to teacher recruitment, it is different from other schools and insists on running schools in the wrong place.
Su Yong: There is a new word called "slow employment". What do you think of this problem?
Cao: Fuyao University should tell students the importance of employment on the first day of school. First talk about the relevant contents and requirements of job hunting and employment, and then teach you to learn knowledge and skills, so as to cultivate high-level employment talents. When it is recommended to the enterprise, it is an engineer contract. The school trains not ordinary workers, but sales engineers, product design engineers, mechanical engineers, electronic engineers and quality engineers. If they are not competent for practical work, the school will solve it.
Nowadays, there is a shortage of people in all walks of life in China, especially those with craftsmanship, professional skills and suitable for enterprises. Fuyao school can train talents. The establishment of museums in schools can assist education and conduct immersion training; The most beautiful part of a university is the library where professors, lecturers and students can meet every day. ...
08 *** Common prosperity is a concrete manifestation of social progress.
Su Yong: Now the state has proposed three distributions. What do you think of * * * and prosperity?
Cao: This is a concrete manifestation of national progress and social progress.
Su Yong: I see Fuyao Group has such a slogan. Entrepreneurs have three responsibilities: "the country is strong because of you, the society is progressing because of you, and the people are rich because of you." Can you explain it to me?
Cao: As an entrepreneur, we should do things from the height of the country, society and people. This is not mandarin, nor is it a bluff. If you want to be an entrepreneur and a successful entrepreneur, you must follow these three rules. The investment you are engaged in and what you want to do must meet the needs of the country, society and people.
Su Yong: Over the years, you have been deeply involved in manufacturing. What advice do you have for entrepreneurs in China?
Cao: Entrepreneurs are the elite of society, and the improvement of their own quality determines the development of enterprises. Entrepreneurs are an important force leading social progress and economic development. The more difficult they are, the more they should be calm. They should boldly stand up and take responsibility.
The article is selected from Entrepreneur magazine, 202 1 1 1 26.
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