The corporate culture concept of Dongfanghong 1. Core concept

Create value for customers, create opportunities for employees, create benefits for shareholders, and take responsibility for society.

1. Customers are the basis for the survival and development of any enterprise and the only reason for its existence. Whoever can bring better returns to customers than other enterprises will win the relatively lasting loyalty of customers and have an evergreen inheritance.

2. People are the biggest resource and wealth of an enterprise. Relying on people to start a business, relying on people to start a business, respecting and caring for every employee and constantly creating opportunities for them to grow together with the company is one of the key factors to improve the competitiveness of enterprises.

3. Efficiency is the driving force of enterprise activities, an important way and means to mobilize the enthusiasm of all parties, and an important symbol to measure the success of an enterprise. Creating benefits for shareholders is the responsibility and obligation of enterprises.

Under any social system, enterprises must be responsible for society. The ultimate development of an enterprise is not only its own survival and development, but also the harmonious development of the whole society.

(2) Vision

Become the most dynamic and innovative enterprise in the international equipment manufacturing industry.

1. With the acceleration of the process of world economic integration, the internationalization trend of international competition is becoming more and more prominent. We must determine the development vision of enterprises from the perspective of internationalization and the height of world economic development.

Equipment manufacturing is our core competitive industry, and it is also an area where we can settle down. We should concentrate on this industry, be tireless, concentrate on it and work hard.

The most vitality means that we have the core competitiveness of sustainable development higher than our competitors. Through the process of continuous innovation and transcendence, enterprises have become a world-renowned force in the equipment manufacturing industry and won the respect of the world.

Core values

Produce the first product, cultivate the first talent and achieve the first achievement.

1, product first means having the first competitiveness. The first product comes from the market and can create value for customers; Have the ability to guide and create market demand; Mastering core technology is a leading product in market competition.

2. The first talent is a talent with good professional quality, superb professional skills, lofty professional ideals and recognition of the core concept of the enterprise; China Yi Tuo can provide a broad platform for such talents; Talent determines the rise and fall of enterprises, and the first talent is the core of "three firsts".

3. The first achievement is to constantly surpass and lead competitors in terms of customers, employees, shareholders and society, and quickly approach the vision of the enterprise.

4. The process of pursuing the first is the process of continuous innovation and transcendence, which is the eternal pursuit of high-performance enterprises.

(D) enterprise motto

Survival must not be forgotten, and quality development must be innovative.

1. Quality is the life of an enterprise. Guided by the quality concept of "zero quality defects, internationalization of standards", we will innovate quality management, making quality the preferred selling point of Yi Tuo products in the market.

2. Innovation is the soul of enterprise's survival and development. Innovation can turn our potential into a great advantage in enterprise competition and a realistic ability to create more wealth and value than our competitors.

Second, a single concept.

(5) Quality concept

Zero quality defects, international standards.

1. Zero defect management requires every employee to strive to make his work free from defects. The essence of zero defect is to do things well the first time.

2. Internationalization of standards requires enterprise standards to meet the needs of domestic and international market competition.

3. The basic requirement of quality work is to meet the standards, and the ultimate goal is that products and services meet the commitments to customers and meet their needs.

(VI) Service concept

Thoughtful, fast and professional value-added

1. Be anxious about what users are anxious about, think about what users think, take the initiative to be serious and responsible, and be considerate and care about customers.

2. Respond quickly, act immediately, provide corresponding services in time, and respond to user needs.

3, excellent business technology, can guarantee to provide users with the required technical services, the implementation of various service measures.

4. By solving problems for users, we can exceed users' expectations as much as possible and create value for users to the maximum extent.

(7) the concept of talents

People-oriented career, people-oriented development, give opportunities to those who want to do it, give stage to those who can do it, and give motivation to those who succeed.

1. Talent is the key to enterprise success and the first resource for enterprise development. Excellent talents are the bridge between strategy and implementation and the premise of its development. We pursue the common development of employees and enterprises, and the success of each employee is the success of the company.

2. Enterprise development planning is supported by a professional talent team first. Putting the cultivation, introduction and development of excellent employees in a prominent position and creating an excellent talent culture are the key links for enterprises to introduce, recruit, train, use and retain talents.

3. Respect the equal rights of employees, adhere to the principles of openness, fairness and justice, provide equal opportunities, encourage employees to take the initiative and strive for success.

4. Respect the individual differences of employees, and promote the first talent to stand out through the competency-based employment mechanism, so as to make the best use of people.

5. Respect the labor value of employees, get diversified incentives based on performance, and pursue harmony and win-win between enterprises and employees.

The First Tractor ―― The Special Memory of Dongfanghong

Located in Luoyang, Yi Tuo, China, the city gate and buildings on both sides still maintain the original appearance of Soviet style.

Dongfanghong tractor is the first real tractor in China. 1954, president Mao Zedong founded the first tractor factory in new China-China No.1 tractor factory (hereinafter referred to as China Yi Tuo). 1955, 10, 1, the main building of Tractor No.1 Factory was officially started. On July 20th, 1958, the first Dongfanghong tractor was born. 65438+1654380959+1October, China Yi Tuo was officially put into production. 1 959165438+1October1In the early morning, people were awakened by the sound of gongs and drums outside the window in the western suburbs of Luoyang City, Henan Province. The first tractor factory will be inaugurated on this day. Farmers around Luoyang spontaneously and excitedly came to the factory gate, beating gongs and drums and dancing yangko enthusiastically like fire to celebrate the official commissioning of China No.1 tractor factory. From this day on, the tractor "Dongfanghong" made in Yi Tuo, China, continuously traveled from Luoyang to all parts of China to support the agricultural construction in New China.

The field workshop is assembling the first Dongfanghong tractor.

In fact, on July 20th, 958, the first "Dongfanghong" tractor was made by the workers with hammers. This history is recorded in detail in the story of dragging the city published by 1999. Yang, the former director of the First Tractor Factory, explained in an article why he chose Luoyang, the ancient capital of the Nine Dynasties. At that time, Luoyang had a population of only 90,000, and its industrial base was weak. Mao Zedong chose Yi Tuo as the meeting site for two reasons: from the perspective of national defense, Luoyang is located in the Central Plains and surrounded by mountains, which is conducive to combat readiness; Another reason is that from the perspective of national industrial layout, industries in various regions should develop in a balanced way. 1953 when new China was in full swing, experts and technicians were sent from Shanghai and Changchun with the help of the whole country. Under the guidance of Soviet experts, Yang and other "pioneers" began to build the first tractor factory. At first, for the sake of confidentiality, the external code was 08 1 factory, so the preparatory office was also 08 1 preparatory office.

On July 20th, 1958, the first Dongfanghong tractor was delivered.

Su Yuan, the first propaganda minister of China and later deputy secretary of the Party Committee, was transferred from Wuhan to the office director of the Central South Branch of Xinhua News Agency in the Spring Festival of 1954, and went to Luoyang as the propaganda minister of the Party Committee of the First Tractor Factory at the age of 36. "At that time, the Minister of Propaganda Department of Henan Provincial Party Committee told me that it was Chairman Mao of the CPC Central Committee who decided to transfer a large number of cadres to industry and implement the construction policy of the two wings of the main body. The First Tractor Factory is one of the key projects of 156 aided by the Soviet Union, which has produced a large number of tractors and realized industrial mechanization. I listened to these new great tasks and came to Luoyang happily. " Su Yuan once wrote an article recalling that he had never seen a tractor before going to Luoyang. The construction of the first tractor factory was carried out rapidly with the selfless enthusiasm of the builders. "That time was really bitter." Lu Fulai, who retired in 17, was the chief of the engine workshop. Recalling that time, he was filled with emotion.

1953, the first tractor factory began to break ground.

1At the end of 957, 25-year-old Lu Fulai came to Luoyang from Changchun FAW to support the construction of Yi Tuo. At that time, the factory building had been built and the machine tools and equipment had been installed on the ground. He and the workers, led by Soviet experts, began to unpack and clean the equipment. "At that time, according to the agreement, many tooling equipment in the Soviet Union did not arrive. Later, I learned that there were already problems in Sino-Soviet relations. But at that time, we ordinary workers didn't understand this. " Luf said that when the equipment was not available, but the time was tight, they started to produce their own technology and equipment according to the drawings and technical parameters provided by the Soviet Union. According to the plan, the first tractor factory will produce the first tractor before the end of 1958, and the first tractor will be handed over for acceptance at 1960. Time is already quite tight, but a lot of equipment is not in place yet. In order to catch up with the construction period, all workers start working at 8: 00 every morning until the next morning 1, and then sleep in the factory building collectively. This situation has been going on for more than half a year.

Zhou Enlai inspected Yi Tuo.

Many old workers clearly remember an annoying thing that happened at 1958. 1958 is a grandiose and impetuous period of the Great Leap Forward. One morning, the agricultural machinery repair shop in the old city of Luoyang installed four wheels with engines to piece together a tractor. Then, a group of people were pushing tractors, banging gongs, shouting the slogan of "Go all out, strive for the upper reaches, and build socialism quickly, well and economically", holding a big banner slogan of "Celebrating the success of launching satellites by agricultural machinery repair shops and producing the first tractor in Luoyang" and demonstrating at the gate of Yi Tuo. In the square in front of Yi Tuo factory, this group of people shouted "Great Leap Forward, not a woman with feet". "Our small factory has produced tractors. Why don't your big factory produce tractors? " The factory director replied, "If we want to produce tractors like yours, the factory will collapse." Tractors are a science, and they should not be aggressive. "With the concerted efforts of Qi Xin in various workshops, on July 20th, 1958, the first rose" Dongfanghong "54 crawler tractor (the rose body was changed to" China Red "during the Cultural Revolution, which is still in use today) was manufactured under the beating of workers.

This Dongfanghong 54 tractor is the oldest preserved vehicle, and it can still be started.

In fact, to be more precise, the first "Dongfanghong" tractor was knocked out. Many old workers recalled that the first tractor was assembled by the workers putting their hands on their shoulders and tapping on the basis of drawings and accessories provided by the Soviet Union. The old workers recalled that on July 20th, 1958, the workers hung Chairman Mao's head on the head of the first Dongfanghong tractor, dressed the tractor as a bride, with red flowers on its head and colored silk on its body. Knocking gongs and dancing flags, happily following the tractor "rumbling ..." to open the factory door. However, what many people don't know is that there is a wonderful story behind the name "Dongfanghong" tractor.

Manuscript prepared by Zhou Enlai for Tan Zhenlin to attend the inauguration ceremony of Yi Tuo.

Before the first tractor was manufactured, the first tractor factory specially organized engineers to write a book called D? t？ There are 54 tractors, which are used to introduce the performance and use of tractor components, as well as driving, maintenance and maintenance knowledge. Shortly after the publication of this book, Yi Tuo factory received instructions from Chairman Mao Zedong: "The model and name of tractors cannot be written in foreign languages". Therefore, Yi Tuo began to mobilize employees to name tractors. Relevant ministries and commissions of the central government and relevant units in Luoyang have also mobilized. Everyone named the tractors made in New China. First, the Automobile Bureau of the Ministry of Machinery nominated "Iron Bull". After discussion, the Party Committee of Yi Tuo Factory was dissatisfied with this name, and later gave it to the 27 horsepower wheeled tractor produced by Tianjin Tractor Factory. Later, Luoyang gave names with local characteristics, such as "Longmen" and "White Horse".

Dongfanghong tractor was successfully manufactured, and China entered the era of "no cattle in cultivated land"

An article in Tractor newspaper shows that after the name "White Horse" was put forward, several workers in the stamping workshop specially designed a nameplate of "White Horse". The data picture shows that the white horse in this nameplate faces left and its hooves are struggling to fly. However, the names "White Horse" and "Longmen" are not unique to Luoyang, and employees feel that a delay cannot represent a delay. Until one day, An Daoping, then the deputy director of the Yi Tuo factory office, went to discuss the naming of tractors with the relevant person in charge in Luoyang. He came back without fruit, and heard the folk song "Dongfanghong" in northern Shaanxi in the factory: Dongfanghong, the sun has risen, and there is a Mao Zedong in China. ...

"White Horse Brand" used to be the most popular trademark of tractors made in Yi Tuo. Dongfanghong! What a beautiful name, it praises both Chairman Mao and New China. As a result, this most special name in the history of Chinese trademarks in the future was immediately recognized by all employees and quickly approved by the Ministry of Machinery. Since then, three striking scarlet letters "Dongfanghong" have appeared on all tractors manufactured by No.1 Tractor Factory. ……

1 959165438+1October1Yi Tuo production ceremony site.

1 959165438+1October1Sunday morning, the podium was set up in front of the first tractor factory, with a huge statue of Chairman Mao hanging in the middle. People are boiling in the square and red flags are flying. There are thousands of workers sitting under the stage. At 8: 30 in the morning, the ceremony began with a ten-gun salute and the national anthem. Tan Zhenlin, member of the Political Bureau of the Communist Party of China (CPC) Central Committee and Vice Premier of the State Council, attended the meeting and delivered a speech: "The completion and commissioning of the First Tractor Factory marks the beginning of the great era of' no cows for the tiller and no oil for lighting' that farmers in China have been waiting for for for a long time. "

"Golden Girl": "Golden Girl" was a special process in the production of Dongfanghong tractor at that time.

After more than half a century's development, Yi Tuo has developed from a single crawler tractor manufacturer in its early days to a large-scale comprehensive machinery manufacturing service enterprise group with agricultural machinery, construction machinery, power machinery, vehicles and parts manufacturing as its main business. In the past 50 years, Yi Tuo has provided more than 3.5 million agricultural machinery, construction machinery, vehicles and power machinery products to the society. The market share and social possession of large, medium and small tractors rank first in China, and tens of thousands of agricultural machinery, construction machinery and other products are exported to more than 100 countries and regions.