What do part-time promoters do to deepen their understanding of this profession?

Promoters are very common in our life. Promoters in different colors can always be seen at the gates of major shopping malls. So, what do part-time promoters do? Only by truly understanding the work content of promoters can we know how to do it.

1, initiator

Promoters, also called shopping guides, are generally salesmen sent by manufacturers or agents to retail terminals, which play a very important role in the process of selling goods.

2. What is the role of promoters?

Promoters play a vital role in the whole promotion activities of enterprises. A qualified promoter must have good ideological and moral qualities. Promoters must be careful and patient when receiving customers, not impatient with customers, and treat all customers equally. In addition, promoters should have a strong sense of professionalism and a high sense of responsibility. Nowadays, many brands set tasks for promoters every month, which has stimulated their professionalism and sense of responsibility to some extent.

It is pointed out that an excellent extension worker must have basic knowledge, psychological grasp and good communication skills besides good physical fitness. An excellent promoter must be able to grasp the psychology of consumers, know their thoughts and understand their needs. Be able to grasp the social class of consumers, so as to sell products in a targeted manner. Good communication skills are the necessary guarantee for the whole promotion. Promoters are not necessarily eloquent, but they must have good communication skills. They can't be nervous when they meet customers, and their words are full of stains, which makes consumers have bad associations with products.

Then there are some salesmen who are eager to complete the task, often ignoring the application of persuasion strategy. For example, Haier stipulates that it can be sold at the purchase price. But in some shopping malls in some areas, in order to complete the promotion task of the month, customers just ask: can it be cheaper? The promoter said the purchase price in one bite, and said that Haier was the only brand that could sell at the purchase price. In this way, consumers may believe it, although the promoter said the real purchase price. But they will think that no business is dishonest, and how can they not make any money? But also help to damage the brand value. At this time, it often makes the person in charge of the mall unhappy, because the mall can't be unprofitable.

In fact, people think that promoters should consider not only their own interests, but also the interests of the whole product and shopping mall. An excellent promoter not only sells products, but also makes consumers satisfied with their purchases and businesses satisfied with their sales. This is an excellent promoter.

3. What are the responsibilities of the promoters?

Distribute promotional materials related to enterprises and commodities in the store.

Communicate with consumers through stores, actively promote commodities and enterprises to consumers, and improve the visibility of enterprises and commodities.

Responsible for the display of POP and merchandise in the store, and keep the display of merchandise and promotional items clean and orderly.

Feedback customers' opinions to the superior departments in time, and work out solutions to related problems.

It is necessary to maintain a good service mentality and enthusiastically recommend the products it promotes to consumers.

Using different sales techniques, consumers can feel the warm atmosphere of the store and enhance their willingness to buy.

Complete daily or temporary tasks assigned by the manager.