How to make advertising leaflets?

First, the title is to express the text content of the advertising theme, which should be attractive, attract readers' attention, and guide readers to read the advertising text and watch the advertising illustrations. Headlines should be in large font, arranged in the most eye-catching position on the advertising screen, and pay attention to the needs of illustration modeling. This title should be the most important element in leaflet printing design.

Second, the text, the text of the advertisement is the style that explains the content of the advertisement, which is basically the play of the title. The text of the advertisement tells the true facts in detail, which leads readers to the icon of the advertisement. The text of the advertisement is centered, usually arranged on the left, right or up and down of the illustration.

Third, advertising language, advertising language is a phrase that uses titles and words to strengthen the image of goods. It should be easy to remember and use repeatedly, making it a symbol of articles and words. Advertising language must be concise and can be placed anywhere in the layout when designing. In the design of leaflet printing, the advertising language must be attractive, which is as important as the title.

4. Illustrations and color versions are brightly colored, and black and white versions are rich in layers. It can print all kinds of photos, patterns and detailed descriptions, with illustrations and pictures. Tangible color has a strong artistic appeal and temptation, highlighting the theme and matching the advertising title.

5. Trademarks and signs can be divided into two categories: commodity trademarks and corporate image trademarks. Logo is the main symbol for advertising objects to identify goods or enterprises. In advertising design, logo is not the decoration of advertising layout, but an important part. In the advertising layout of the whole publicity and printing design, the logo is the simplest and most concise, and its visual effect is also the strongest. It can be recognized in an instant and leave a deep impression on consumers.

Six, the company name is generally placed at the bottom of the advertising page in a secondary position, you can also configure the trademark.

seven

Seven, color, with the help of color expression, enhance the eye-catching effect of advertising, in general, sometimes in order to create a more concentrated, stronger and simpler advertising image, in order to enhance consumers' cognition, we can exaggerate or emphasize one or more of the above elements according to the specific situation.