Hospital public welfare activities planning book

Public welfare is the abbreviation of public interest, and it can also be regarded as a popular way to serve the people. The following is a collection of hospital public welfare activities planning books for everyone. Welcome to read and learn from them.

Planning of Hospital Public Welfare Activities (1)

First, the project background analysis

SWOT analysis (strengths/weaknesses, opportunities/threats)

Advantages:

1, Renci Hospital is the only trauma surgery hospital in Huaihai Economic Zone;

2. Shanxin Hospital has advanced and perfect medical equipment, a strong team of doctors and many well-known experts in Xuzhou;

3. The medical technology and level of amputated limb replantation in Renai Hospital are well-known in Xuzhou and even Huaihai Economic Zone.

4. Mercy Hospital has invested a lot of money in the construction of hospital equipment and medical team, which has gradually developed into a modern garden-style three-level first-class general hospital with specialties as the mainstay and comprehensiveness as the supplement.

Disadvantages:

1, Renci Hospital is located in Jinshanqiao Economic Development Zone, and the scenery has been restored, but it is far from the urban area and there are no mature communities around, so the business volume of the hospital is obviously affected;

3. The work of the hospital is basically in a period of gradual establishment and improvement. During this period, the overall competitiveness of the hospital is weak;

4. The competitive position of Mercy Hospital is not ideal.

Opportunities:

1. Since the establishment of the hospital, a lot of advertising media publicity has been done, which has accumulated certain publicity effects among the masses, but these publicity effects are not equal to the brand image of the hospital, but only promote the establishment of the brand image of the hospital to a certain extent;

2. The government has introduced many corresponding management measures and restraint measures to solve the problem of difficult medical treatment for ordinary people, which has played a great role in further purifying the competitive environment of medical institutions.

Jiangsu Charity Federation was established last year. At present, there are various types in the province. Charity supermarket love supermarket? There are more than 400 charitable hospitals and nearly 400 medical stations. Care for the elderly, help the young, help the students and help the poor? The principle, in the province began to implement six? Sponsor thousands of people? Project;

4.65438+February 3rd is the International Day for the Disabled, which is a public welfare day for the whole society to care for the disabled and the mentally retarded, and it is also a good opportunity for many hospitals to show their social responsibilities and social values.

Threats:

1. In the eyes of consumers, the more advanced medical institutions in Xuzhou include Xuzhou Central Hospital, Affiliated Hospital of Xuzhou Medical College, First People's Hospital of Xuzhou, Third People's Hospital of Xuzhou and Xuzhou Traditional Chinese Medicine Hospital. Many of these hospitals are stepping up their own improvement and development;

2. The doctor-patient relationship has always been a headache for medical institutions, and the kind-hearted hospital is also facing the problem of dealing with the doctor-patient relationship;

3. The abnormal and irregular behaviors between hospitals, doctors and patients reported by news media reduce patients' trust in hospitals, leading to vigilance and serious development into hostility, resistance and rejection;

4. The new hospital is facing the dilemma of improving its image and expanding its medical quantity. In order to improve its image, it is necessary to expand investment. If the amount of medical care does not go up, it means that its income will not go up, and it is difficult to ensure the investment in expanding its image.

② Analysis of project details

Mercy hospital, literally, including? Kindness, kindness, kindness and charity? Its own meaning has a certain sense of social responsibility. Therefore, participating in charitable activities and building the most humane and charitable modern hospital in Xuzhou reflect the social value of Renai Hospital.

Due to the increase of various pathogenic factors and the growing population base, the number of newborns with birth defects in China is also increasing every year. According to incomplete statistics, the number of newborns in China is about 6.5438+0.6 million each year, the birth defect rate is about 4% (heart disease 0.8%, varus 0.27%, cleft lip and palate 0.654.38+0.9%), and the number of new birth defects is about 640,000. With the development of modern medical technology, more and more birth defects can be recovered through treatment. However, in the real society, many families are unable to pay for these children who can be recovered through surgery because of poverty. Poor parents and poor children expect miracles in helplessness; But what appears in front of them is often the child's long-term pain or even premature death. Without the support and help of the state and all walks of life, there will be one family tragedy after another;

The annual activities to commemorate the International Day of Disabled Persons from 65438 to February 3 are aimed at promoting people's understanding of disability issues, encouraging people to safeguard the dignity of disabled people and safeguarding their rights and happiness. At the same time, it is also to increase the sense of accomplishment of disabled people when they are integrated into political life, social life, economic life and cultural life. The theme of the International Day of Disabled Persons is based on the goal of enabling disabled persons to fully and equally enjoy their human rights and participate in society.

From the National Day of Disabled Persons in May to the International Day of Disabled Persons, the whole society and even the whole world are paying full attention to the disabled and making contributions to their survival and life. Charity activities aimed at helping the disabled have attracted more and more attention from the society and the media.

(iii) Initial objectives of the project

Through the activities of 12.3 International Day for the Disabled, we will attract the close attention of social media and attract the attention of social audiences, and call on the whole society to participate in Renai Hospital through activities. Caring for life and caring for the disabled? In charity, it gradually spread out of Tzu Chi Hospital. Charity? Social image;

Through the propaganda effect of the media, coupled with the development of a series of follow-up service activities in the later period of mercy hospital, the position of mercy hospital in the eyes of consumers has gradually been established. The most humane and charitable modern hospital in Xuzhou? Brand image.

Second, the project planning ideas

1, with? Charity? As the theme, a series of charity activities were carried out to make the charity activities initiated by Renci Hospital develop into charity movements.

2. According to the specific situation of the project, the activity cycle can be divided into the following three stages: the early news hype period-the climax of the activity and the 12.3 International Day for the Disabled-the later image maintenance period.

3. Three-stage division

□ News hype period (165438+10.5-165438+10.26)

Main objectives: to draw public attention by using the propaganda effect of news media, attract more people to pay attention to the development of Renai Hospital, and establish Renai Hospital among the public. Charity? Social image.

Main measures: Take the opportunity of 12.3 International Day for the Disabled to publicize the charity image of Renai Hospital. The main operational measures are: care, care, care and attention.

Caring for kindness: development? Tomorrow's plan? Actively cooperate with six Jiangsu Charity Federation? Sponsor thousands of people? Project, set up a hospital rescue fund for sick and disabled children from poor families, set up a special management department, and set up? Good intentions for tomorrow? Foundation, in 12.3 large-scale activities, invite relevant personnel to cut the ribbon for the foundation;

Caring for kindness: Pay attention to the rehabilitation project of sick and disabled patients, invite the leaders of Xuzhou Disabled Persons' Federation and the main leaders of disabled persons' federations in all districts to visit the medical facilities of Kindhearted Hospital, and visit the patients with the attending doctors and hospital leaders and offer condolences.

Caring for kindness: The leaders of the hospital expressed condolences to Xuzhou Disabled People's Art Troupe, Xinyuan Volunteer Service Center and other self-help groups for the disabled, and set up a caring post for the disabled in Kindhearted Hospital.

Pay attention to kindness: apply to Jiangsu Charity Federation to become Xuzhou Charity Hospital, and invite Zheng Weishanxin Hospital, the head of Jiangsu Charity Federation, Jiangsu Disabled Persons' Federation, Xuzhou Disabled Persons' Federation and Xuzhou Xinyuan Volunteer Service Center, to write an inscription, calling for the establishment of Xuzhou Foundation for the Disabled.

Through the early news propaganda, form a certain social? Love and dedication? This atmosphere paved the way for the large-scale charity performance of the International Day of Disabled Persons on June 5438+02.3.

Activity climax (165438+1October 27th-65438+February 4th)

Main goal: Through the preparatory work in the early stage, this stage mainly publicizes large-scale charity performances and pushes the whole charity movement to a climax.

Main measures:

Properly publicize 12.3 charity performance;

Invited performing groups from Xuzhou Disabled Art Troupe, Xuzhou Special Education Center and Xuzhou School for the Deaf to perform for Xuzhou citizens;

Leaders of Xuzhou Disabled Persons' Federation, Disabled Persons' Federation in all districts and Xuzhou Wish Volunteer Service Center were invited to attend the event. Good intentions for tomorrow? Basic ribbon-cutting;

Set up a mobile or fixed donation box on the spot, so that the caring audience can give a charity heart to the disabled on the spot, and all donors have gifts;

On-site advocacy for the establishment of Xuzhou Disabled Foundation and Disabled Care Post.

Image maintenance period (after the activity)

Main goal: continue to spread the mercy hospital's. Charity? Image, carried out a series of love activities in the hospital.

Main measures:

Excavate the touching details in the hospital and spread the news;

Hold a series of love activities;

Continue to pay attention to charitable activities and participate in some public welfare activities selectively.

Planning of Hospital Public Welfare Activities (2)

One. activity theme

? Love is a migrant worker under the blue sky? Large public welfare activities

Second, the activity time.

May

Third, the venue.

Community square

Four. Main contents of activities

1, China loves the world? Foshan Zhongshan Hospital? Love is a migrant worker under the blue sky? Launching ceremony of large-scale public welfare activities.

2、? Love is a migrant worker under the blue sky? Caring for migrant workers. Including expert free clinic, maintenance team, legal consultation, consumer rights protection, etc.

3、? Love is a migrant worker under the blue sky? Help with the action. Visit poor families in Chancheng District door to door, and send items, medicines, solatium and a 10% discount health card.

4、? Love is a migrant worker under the blue sky? Student aid program for children of migrant workers. (1) Provide free physical examination for children of poor migrant workers; (2) Help poor female students with donations and books from migrant children's education programs.

5. Establish Zhongshan Hospital? Migrant Workers Assistance Fund? . During the activity, if you donate a dime to the Migrant Workers Assistance Fund, Zhongshan Hospital will provide you with a 10% discount card for lifelong medical care.

6. China loves the world? Foshan Zhongshan Hospital? Love is a migrant worker under the blue sky? Summary meeting of large-scale public welfare activities.

V. Specific operation details

The first part is the launching ceremony.

1 Time: May 20th afternoon 16.

2 Location: Children's Clothing City Plaza

Participants: Secretary of Youth League Committee of Chancheng District, representative of Chancheng Charity Federation, representative of Chancheng Education Bureau, representative of Foshan Care for the Next Generation Working Committee, head of Bo 'ai World, president of Foshan Zhongshan Hospital, and news media (details to be determined).

4 activity flow

1. Play light music live until the guests are seated and the media are in place;

2. The host announced the start of the launching ceremony and introduced it? Love is a migrant worker under the blue sky? The main contents of large-scale public welfare activities;

3. Speech by Secretary of Youth League Committee of Chancheng District;

4. Speech by the President of Foshan Zhongshan Hospital;

5. The representative of Foshan Military Division spoke;

7. Speech by the head of Aibo World;

8. Representatives of Foshan Military Division and Dean of Zhongshan Hospital unveiled the Migrant Workers Fund.

9. Chancheng District Youth League Secretary's Meeting? Love migrant workers and Foshan? The banner of large-scale charity activities was awarded to Aibo Tianxia and Foshan Zhongshan Hospital;

10, the host announced the end of the launching ceremony.

Additional items for the opening ceremony:

As an additional project of the opening ceremony, that is, the first public welfare painting and calligraphy exhibition, all paintings and calligraphy are provided by Foshan Young Painters Association. These paintings and calligraphy will be exhibited throughout the event and will be sold for charity after the event. The proceeds will be donated to poor children. After the launching ceremony, the community service project will be fully invested.

The second part, Under the Blue Sky, is a caring activity for migrant workers.

1 activity schedule

Time and place of competition

Act I, May 20th, Children's Clothing City Square (Opening Ceremony)

Scene 2 Shi Lan Square on May 27th.

2 Activity content

On-site health consultation, family medicine donation, legal consultation, consumer rights protection, electrical appliance maintenance, on-site garden activities, etc.

On-site arrangement of public welfare painting and calligraphy exhibition

The third part, under the blue sky, is the help action of migrant workers.

I. Activity time: May 26th and June 2nd.

2. Activity content: Visit 30 poor families in Chancheng District from door to door, and send materials and medicines, solatium and free physical examination.

Third, the way of organization

2. The sub-district offices in Chancheng District are contacted by Aibo Tianxia, and the poor families in each district are counted by the sub-district offices;

3. Foshan Zhongshan Hospital and Aibo Tianxia organized a condolence team to come to the door to express condolences;

Fourth, prepare items.

1 commonly used drugs at home

2 10% discount health cards

3 small medicine boxes

Free health check voucher

The fourth part is the free medical examination plan for children of migrant workers under the blue sky.

Activity time: June 3.

Venue: Foshan Zhongshan Hospital

Activity flow:

June 3 rd at 8: 00 a. m.

(2) The first batch enjoys the physical examination. Photo report.

Aibo organized 40 children of migrant workers to Zhongshan Hospital for free physical examination.

Project preparation:

(1) ribbon-cutting props

② 1 banner

③ Movable display board

(4) Social donation and physical examination process display board

The fifth part is the summary meeting of Migrant Workers under a Blue Sky.

1 time: June 10 starts at 9: 00 am.

Venue: Foshan Science Museum (details to be determined)

Participants: Secretary of Youth League Committee of Chancheng District, representative of Chancheng Charity Federation, representative of Foshan Care for the Next Generation Working Committee, head of Aibo Tianxia, president of Foshan Zhongshan Hospital, 30 funded students and news media.

4 activity flow

1. Play light music live until the guests are seated and the media are in place;

2. The host announces the start of the summary meeting;

3. Speech by Secretary of Youth League Committee of Chancheng District;

4. Speech by the President of Foshan Zhongshan Hospital;

5. Speech by the head of Aibo World;

6. The guests will give books and financial aid to 30 students;

7. Guests and students hold high and fight high? China loves the world under the blue sky, is it a large-scale public welfare activity for migrant workers? Flag photo;

8. The moderator declared the wrap-up meeting closed.

6. The photo exhibition of the activity results was exhibited in the hospital in June.

Attachment: Arrangement of Square Activities

Content: convenience activities, public painting and calligraphy exhibitions, garden activities, and cultural performances.

Arrangement and preparation of activities in each district:

I. Convenience activities:

* * * Team up five teams, including home appliance repair group, psychological consultation group, medical service group, legal consultation group, commonly used drug distribution group, compulsory education consultation group and labor consultation group.

Each group of personnel should be controlled at 5~8 people.

Second, the public painting and calligraphy exhibition

There are 60 paintings and calligraphy works provided by Foshan Young Painters Association at the scene, and people in the painting and calligraphy circles are arranged to give necessary explanations on the paintings and calligraphy works.

Three. Garden activities

* * * There are 10 fun game planning groups with 3 people in each group. The game type, game name and game requirements are arranged by each planning group. 10 planning teams must summarize the games designed by their teams to the office of the College Youth Federation on the evening of 10.

On the evening of 1 1 after the game project is passed, each team must prepare the props needed for the game, and the game props are prepared by each planning team. Each team must clearly write down the rules of the game on the cardboard and post them in its own game area to reduce the number of questions from participants.

Game requirements: strong interest, simple and easy to understand rules, and cascade reward mode can be adopted.

Participants in the game, if they can successfully pass the game, can get one or several winners. According to the number of winners, they can get different prizes.

Fourth, the art exhibition area

Imagine that the talents of various characteristic organizations in the college will be displayed to people from all walks of life. Imagine setting up three exhibition sites.

1) Philatelic Association Exhibition Area: Philatelic associations can organize various stamp exhibitions.

2) Leisure area: The Chess Association is responsible for inviting citizens to participate in chess discussions and have fun together.

3) Art demonstration area: During the exhibition, art groups such as art troupe, drama troupe, guitar association, wind band, flute association and model team can be organized to perform programs, and tourists can be invited to participate in the art demonstration flexibly.

Verb (abbreviation for verb) service area

It is composed of 10 volunteers and is responsible for the coordination and management of the whole activity venue. Control the movement of activities at any time and accept questions from participants.

Planning of Hospital Public Welfare Activities (3)

Activity purpose:

According to the harsh environment of our hospital and medical advertisements, rigid medical advertisements have huge investment, many restrictions and low cost performance. Therefore, we can consider cooperating with social charitable organizations to carry out public welfare assistance activities that really benefit the people in the low-end consumer market.

Activity implementation policy:

Join hands with Conscience Charity and South China Morning Post to raise 500,000 yuan for Conscience Charity? Conscience public welfare medical assistance fund? , designated Zhou Wang Hospital as the only medical technical support unit, and? Conscience public welfare medical assistance fund? Make Zhou Wang Hospital a sustainable public welfare brand. Women in Nanning received medical assistance for gynecological diseases for the first time, and women with very poor families received free assistance. The South China Morning Post followed up on typical cases.

Activity theme:

Discover inner conscience and care about women's health (to be determined)

Activity content:

1, free physical examination of gynecological diseases.

2. For cervicitis (the disease category is tentative and needs to be discussed with experts), the treatment fee is reduced by 40%, and 50 patients from poor families are assisted free of charge (including medicine fee).

Target audience: all women in Nanning.

Activity time: August XX, 20 12 to August xx, 20 12.

Activity execution:

1. Zhou Wang Hospital promised to spend 500,000 yuan on conscience public welfare. Conscience public welfare medical assistance fund? The fund was earmarked to offset the excellent free use of Zhou Wang hospitals in aid activities. As a cooperative support, Zhou Wang Hospital adopted 10 children from poverty-stricken areas to Conscience Charity (monthly living expenses per person 120 yuan, * * *14,400 yuan) and donated 5,000 yuan of school supplies for primary school students.

2. Hold a small press conference to award the license to Zhou Wang Conscience Public Welfare Hospital? Conscience public welfare medical assistance fund is the only designated medical institution? And announced that some aid activities were officially launched, and the South China Morning Post reported the news conference on the spot.

3. The community advertisements were rolled out, and the volunteer outpatient team entered the social rounds, distributed activity leaflets, and sent the suspected patients found in the rounds to the hospital for free detailed examination. The recommendation channel also informs the activity information.

4. Set up an activity organizing committee in the hospital, and the customer service department will receive, fill in the application form and distribute it to the patients participating in this activity? Conscience public welfare medical assistance fund assistance card? .

5. All patients have it? Aid card? Participation in the activity is valid during the activity.

6. The South China Morning Post reported the typical cases of poor patients who received free assistance. The case was provided by the hospital. In principle, there are four reports every month, each with no less than 500 words, including the name of Zhou Wang Hospital.

7. During the activity, the customer service department will pay a return visit. After the activity, representatives of patients with good treatment effect will be selected to attend the press conference, and the results of the activity will be summarized, and the South China Morning Post will report on it, giving an account to the society, truly achieving public welfare and making the public welfare fund transparent.

Publicity channel:

Newspapers, internet, community bulletin boards, community corridor induced light box advertisements, and on-site leaflets.

Cost budget:

Activity effect estimation:

1. By adopting 10 poor children and forming cooperation with conscience charity, it is conducive to establishing the charity image of our hospital. At the same time, in the long run, the adopted children can provide material for the charity hype in our hospital in the later period.

The circulation of South China Morning Post exceeds 400,000 copies. Usually, the circulation of a newspaper is 5-10 people, which can affect about 2-4 million people.

3. The corridor light box advertisement directly affects the community, which is the supplement and extension of South China Morning Post. At the same time, through cooperation with advertisers, we can use their community network to lay the foundation for our community rounds.

4. Visit 50 communities in the early stage. If each community develops 5 to 8 patients, it can develop 250 to 400 patients. Excluding all the benefits and exemptions, if the per capita income is10.04 million yuan, it can create a performance of about 350,000-560,000 yuan.

5. Through the influence of rescue activities, the referral market can be quickly started. If the referral network of 30 points is successfully established in the early stage, the per capita referral will be10.40 million yuan, which will create a performance of about10.30 million yuan.

6. In addition to the estimated benefits directly generated by charitable activities, other diseases screened out through free physical examination can be rationally developed, which will improve the number of outpatients and performance.

Plan for Hospital Public Welfare Activities (4)

I. Preface of the activity

With the rapid development of today's society and the continuous improvement of education level, a group of students with social responsibility and public morality are gradually emerging. They rethink the meaning of life and redefine the corporate mission. Guided by civic responsibility and motivated by love, they participated in the self-governance of society, thus reviving and deepening the tradition of folk public welfare. They practice, advocate the way of helping the people through the world, put people first, and give consideration to justice and benefit, thus achieving a win-win situation in academic performance and personality charm.

Second, the background of the incident

Under the high-quality training of medical colleges and universities, a group of high-quality, enthusiastic and dedicated college students have emerged, with a solid medical foundation and spare capacity for learning. Our hospital actively responded to the slogan of building a harmonious society, actively promoted the harmonious coexistence of college students, and continued to consolidate basic medical knowledge. This activity is specially held.

Third, the theme of the event:

Push away the warm sunshine and hold the hand of love.

Four. Time and place of activity

Time: 20 15, first semester.

Venue: Class A, Floor 0/2,/kloc

Four. Target audience:

Warm yang public welfare volunteers

Verb (short for verb) Organizer:

Organizer: * * Youth League Committee of Guangzhou Medical College

Organizer: Youth League Committee of Basic College

Pre-activity planning of intransitive verbs

(1) Daily training

1, pre-event publicity: ppt, video-publicity committee member

2. Publicity materials: ppt production, leaflet production-publicity committee.

3. Make a registration form, collect a list of volunteers and make a sign-in form-Assistant Deputy Secretary

4. Venue application: Multimedia-Members of the Organizing Committee

5. Prepare activity materials: acupuncture kit-assistant to the deputy secretary

(B), internship arrangements (also to promote)

1. Contact the person in charge of training in each training unit and apply for the total number of trainees.

2. Collect the list of trainees

3. Assign students to training units.

4. Train interns and explain matters needing attention.

Seven. Mid-term activities

(1) Daily training

(2) Practice.

VIII. Later activities

1, photo collection

2. Activity data collection

The staff held a small meeting to sum up the advantages and disadvantages of the activity.

Nine. work arrangement

(1) Daily training

1. Pre-event publicity: ppt

2. Publicity materials: ppt production and leaflet production.

3. Collect the volunteer list and make a sign-in form.

4. Venue application: multimedia

5. Preparation of activity materials: acupuncture package

(3), internship arrangements

1. Contact the person in charge of training in each training unit and apply for the total number of trainees.

2. Collect the list of trainees

3. Assign students to training units

4. Train the trainees and explain the precautions in detail.

X. Budget (to be determined)

XI。 contingency plan

1. If the weather is slippery, even contact the person in charge of the hospital and communicate in time.

2. If the department is temporarily occupied, send a message to reschedule.