What should we pay attention to in logo design? Analysis of Common Problems in Logo Design

It is not a very difficult thing to design your own logo now. As long as we abide by some corresponding logo design norms and skills, use a convenient and suitable software, refer to other excellent logo designs, and spend some creativity and time, we can also design a satisfactory logo. But if you want to design a logo for your customers, the quality of logo design will affect your customers or potential customers' views on you. This is your facade, so the importance of logo design can not be underestimated. Designing a good logo can add a lot of color to marketing. Regarding logo design, in fact, I believe there are still many small partners who are full of doubts ~ Next, let's learn more about the common problems in logo design ~

What is logo design?

Logo design is a graphic symbol for the public to promote the company or brand. Logo can be a graphic, a combination of graphics and text, or a deformation of text, which brings great freedom to the creative design of logo.

Where is the logo design mainly used?

1, website

2. Booklet

3. Business card

4. Social networks (such as Renren in China and Sina Weibo)

5, office envelopes, notes

6. List of goods

7. Office space

What software can be used for logo design?

Technically, any vector drawing software can be used to design logo. If you are in the Adobe camp, illustrator is a good choice, or Inkscape (free software). You can also use photoshop's vector graphics function to design logo, but there is no professional vector graphics software function.

Or if you haven't started to enter the world of vector graphics, you can create a large size in photoshop to design the logo. Because bitmap scaling is not like lossless scaling of vector graphics.

What should we pay attention to in logo design?

1, with vector diagram.

Bitmap scaling is easy to lose quality, while vector graphics can be scaled lossless. For logo design, vector diagram is the most suitable. So, if you haven't started learning vector diagrams, give yourself a reason to start learning now.

2. Don't use too many colors and fonts.

This specification has been mentioned in many logo design articles, and some experienced logo designers will also say so, which shows that this is very important in logo design. If there is no good reason, try to avoid using too many colors in the logo and keep the logo design simple. The same font.

3. Make the logo easy to read.

If the sign contains words, it should be easy for people to read the words. If the logo design contains some special and important graphics, it should be easy for people to see. A logo design that can't recognize words and graphics has a negative impact on marketing promotion.

4. Take the time to design the logo.

You can't expect to design an excellent logo in an hour. Design more versions of logo, try to use different colors and fonts, or ask colleagues and friends to give you some advice.

If the logo is designed too quickly and takes too little time, it may take time to modify it later. In addition, if the logo design changes frequently, it will also affect people's cognition of logo and adversely affect marketing.

5. Don't use photos.

This question should be understood by many people. The photo is a bitmap, not a vector. If we use them to design logo, it will cause a series of potential problems. The function of pictures is to provide creativity and inspiration for logo design, rather than being directly used for logo design and creation.

6. Logo design should be placed in different positions.

When designing the logo, we should consider that the logo may be placed on different backgrounds, so we should put the logo on dark and light backgrounds to see if it will affect the effect. At the same time, the black and white version of the logo should also be used as a reference. In software, this is of course easy to implement.

In short, logo design wants to stand out, so these points must be understood in the design process ~ There are many courses about logo design, among which AE- lightning lighting effect logo displays special effects.