2022 Shopping Mall Spring Festival Activity Plan

In order to ensure that an event can be successfully held, it is often necessary to formulate an event plan in advance. An event plan is a written plan that clarifies the time, location, purpose, expected results, budget, and activity methods of the event. So what does an excellent activity plan look like? The following is the 2022 shopping mall Spring Festival activity plan that I collected and compiled (5 general articles). It is for reference only. Everyone is welcome to read. 2022 Shopping Mall Spring Festival Activity Plan 1

1. Activity theme:

Jiamei Premium New Year Shopping Festival

2. Activity time:

XX February 10th of the year (the 23rd of the twelfth lunar month)------March 5 (the 16th of the first lunar month)

3. Overall event slogan

Happy China Year-round shopping surprises

Description: Can be used for publicity before and after the bus, the entrance to the front lobby of a store, the atmosphere inside a store, couplets of each store, etc.

4. Activity content

(1) The New Year is coming, and "blessings" are delivered to you! Event time: Starting from February 10th

Shopping and sending blessings to your home, good luck and surprises are endless!

Anyone who purchases over 50 yuan in any Jiamei store will receive a gold-lettered "Fu" couplet worth 5 yuan (*** 2,000 pieces will be given out while stocks last)

(2) Send "carp" in the New Year every year There is "fish" Event time: February 7th - February 17th

The New Year brings good luck, and there are "gifts" in the New Year. There is "fish" every year, the weather is good, carps fall from the sky, and free gifts are given for purchases over 200 yuan. One!

(3) Special Valentine’s Day special edition event time: February 7th to 14th

My dear Valentine’s Day, special products are available, roses, Flowers and chocolates are essential!

Buy a Valentine’s Day special product worth RMB 38 or more and get a love rose for free

Free packaging for Valentine’s Day gifts for those who spend RMB 60 or more

In the clothing area, if you spend 300 yuan or more, you will get a box of chocolates worth 38 yuan and a rose.

(3) Get a lot of luck in the New Year and give whatever you catch

Event time: February 18th-February 27th (the first to the tenth day of the lunar month)

Good luck comes in the new year, Jiamei will make you happy with your shopping, grab the full amount of shopping, and take the good luck home , grab one if you spend over 100 yuan on purchases

Explanation: This is actually a lottery. The difference from the past is that the prize settings can be diversified. You can set a grand prize to create a sensational effect, or you can not Set up a grand prize, write the gifts directly on the lottery tickets, and give away whatever you catch. If you adopt the latter plan, you can count the prizes left by the planning department and the gifts obtained by the previous business, and write them on the lottery tickets according to the number. Give whatever you want. If the gifts are not enough, you can buy some small Chinese knots or small pendants to supplement them. Although these things are very small and cheap, because it is during the festival, people tend to pay more attention to the joyful participation in the "luck" grabbing activities.

Note: There are 1st, 3rd, 4th and 5th prizes and participation prizes.

First prize: 1,000 yuan gift certificate for 2 persons (1 person) Second prize: 500 yuan gift certificate for 5 persons (2 persons) Third prize: 100 yuan gift certificate (3 persons) Fourth prize: 50 yuan gift certificate for 20 persons (10 persons) Fifth prize: 20 yuan gift certificates for 50 people (30 people)

(4) The group purchase price is low and more gifts, and good fortune will be delivered to your home!

Event time: February 7-- ----February 27 (the tenth day of the lunar month)

Get a piece of wine worth 50 yuan for a group purchase of 2,000 yuan or more

Get a wine worth 99 yuan for a group purchase of 3,000 yuan or more

p>

For group purchases over 5,000 yuan, you will receive wine worth 150 yuan

For group purchases over 10,000 yuan, you will receive a gift box worth 280 yuan. 2022 Shopping Mall Spring Festival Activity Plan 2

The Spring Festival is coming. In order to repay our customers by allowing them to buy the most affordable and best New Year goods, the mall will launch promotions such as “Get 150 for purchases over 100 (New Year coupons)” and “Big Clearance, Celebrate the New Year” to give consumers the real Spring Festival. Big gift.

Spring Festival activity plan: get 150 for every 100 (New Year coupons)

1. Event time:

xx, x, month, x - xx, x month x day

2. Activity content:

During the activity period, the total purchase amount in the mall is over 100 yuan, the purchase of strollers is over 200 yuan, and the total purchase of lighting materials and small household appliances is 300 yuan. You can get 150 yuan of big family annual coupons; if you purchase major appliances for a total of 1,000 yuan, you can get 100 yuan of shopping mall New Year coupons (except for supermarkets, gold, mobile phones, furs and other special commodities).

3. New Year’s coupon distribution ratio (all shopping coupons):

1) New Year’s coupons: Except for special commodities such as gold, mobile phones, and furs, they can be used in shopping malls.

2) New Year's Eve coupons: can only be used from the first day to the seventh day of the lunar month. Except for special commodities such as gold, mobile phones, and furs, they can be used in shopping malls.

3) Lantern Festival Coupons: They can only be used on the fifteenth day of the first lunar month. They can be used in shopping malls except for special commodities such as gold, mobile phones, and furs.

4) Vouchers for tobacco, alcohol, sugar and tea: limited to tobacco, alcohol, sugar and tea products.

5) Gift voucher: can only be used in the mall.

6) Jade coupons: can only be used in shopping malls and jewelry palaces (except gold and platinum).

4. Rules for using coupons:

1) Coupons are only applicable in shopping malls, and copies are invalid;

2) Coupons must be consumed in equal amounts or Coupons will be collected in proportion;

3) Coupons cannot be exchanged for cash, and the cash portion will not be recycled to accumulate coupons;

4) When returning cash consumption, coupons or equivalent cash must be exchanged Return together;

5) For coupon consumption, when the product is returned during the event, the coupon and cash will be returned to the customer together;

6) For coupon consumption, when the product is returned after the event , coupons and cash will be returned to customers together. 2022 Shopping Mall Spring Festival Activity Plan 3

Preface

The Spring Festival is the peak sales period every year, and it is also the busiest time of the year for various industries. In order to enable stores to concentrate on sales during this year’s Spring Festival Good sales battle. This Spring Festival, we will use product combination sales as the main promotion method, and at the same time, we will use appropriate promotional activities to guide consumption and tap potential consumption as a way to increase. At the same time, we will focus on package purchase promotions, hoping to be more effective than normal sales channels. In addition, we try our best to tap the market potential, cater to customers' shopping psychology (bulk shopping, one-stop shopping), and reflect our operating characteristics, thereby increasing the unit price per customer and increasing sales.

Theme:

Spring is in full swing

Purpose of the event:

This stage of the event focuses on package shopping with special products and other items The form of combining special offers with commodities as the main role of the activity taps into the consumption power in the early stages of the festival.

The activity mainly focuses on package purchases of special products, and uses online pages as the main form of expression to attract the purchase of decoration groups after the New Year in advance. The coupon gift is mainly aimed at attracting, tapping and cultivating new consumer groups for decoration companies and new customers, and also hopes to attract new customers. This activity attracts potential consumer groups who are interested in our coupons.

Time:

January 2x--x day, 201x

Location:

Taobao store

Event details

1. Special package products

(1) After all new price changes, package products will be launched.

(2) Specifications: Home decoration package: 2 1 2 1 1 Comprehensive package: 1 1 2 1 1 1 1 1 1 1 1 3

(3) All packages are required to be purchased The average decline in commodity prices is 5;

(4) Product selection requirements are for Everbright customers who frequently do home decoration package products for the home: living room 2 dining room 1, living room 2 dining room 1 bedroom 1, living room 1 dining room 1 Bedroom 1 Study Room 1 The comprehensive package products are: Living Room 1 Elevation 1, Living Room 2 Elevation 1, Living Room 1 Dining Room 1 Bedroom 1 Elevation 3

2. Prerequisite for enjoying the package discount price: once If you purchase goods for RMB 600 to RMB 700 in Mainland China, you can get a special package price

3. Auxiliary decoration: create a package product page, a prominent logo on the homepage, and a reminder to purchase

4. Operation details: There will be no price adjustment for all package products. When a package occurs, Taobao customer service staff will give a discount of 5-10% based on the total price;

5. Gift activity: For a one-time purchase of 900 yuan or more, You can get a 50 yuan coupon for land. For purchases over 1,200 yuan, you can get a coupon for 100 yuan. For purchases over 1,800 yuan, you can get a coupon for 150 yuan. Limit 1 for a single sale;

6. It is required that products participating in the package version should provide gifts for large-volume purchases, integrate the current market, and reflect the special nature of the package purchase special edition

Activity amount

During the event, a total of 30 coupons, including 20 50-yuan coupons and 10 100-yuan coupons, will be given away, involving a total amount of 2,000 yuan.

Benefits available

Add new partners; add new members to increase monthly sales. 2022 Shopping Mall Spring Festival Activity Plan 4

Activity Theme:

Colorful Era, Winter Feelings

Activity Content:

Activity 1

p>

All products are 30% off

During the limited sale of some products, all products are on sale at 30-20% off (20% off on Baiyuan Street on the 6th floor), but some items are not available. Brands selling at discounts can also launch two seasonal products for special sale every day from the date of the event, with limited sales of 3-5 pieces per day (in principle, they are sold at cost price).

Note:

1. All product discounts during the event shall be borne by the manufacturer or supplier;

2. The manufacturer or supplier shall bear the responsibility according to the actual situation. OK, but it is strictly prohibited to increase the selling price and then discount;

3. The business investment manager and customer service staff must strictly supervise the situation of "raising the selling price and then discounting". Once a false discount is discovered, the company will It will be dealt with seriously in accordance with relevant regulations;

4. Limited sales products will be given special codes by the business investment department. The shopping mall will only withhold advertising fees of 2, and the remaining fees will not be withheld;

5. During the event, the financial department will conduct separate settlements for limited sales products;

6. Pure gold, platinum, luxury watches, and some cosmetics will not participate in this event;

Event 2

Free coupons for shopping, great value and benefits

During the event, anyone who purchases a total of 400 yuan (cash part) on the 1st to 5th floors on the same day will receive a 60 yuan gift certificate (B coupon), and if the purchase exceeds 600 yuan, (Cash part) Send 120 yuan gift certificate (B coupon), and so on, the more you buy, the more you get (use 400 yuan as an integer unit, fractions are not included);

During the event, on the 1st-5th floor If the cumulative shopping reaches 600 yuan (cash part) (all consumption amount during the event can be included in the accumulation), you will receive an additional 50 yuan full-site voucher (A coupon), and if you spend 1,000 yuan, you will receive a 100 yuan full-site voucher (A coupon). , and so on, the more you buy, the more you get (use 400 yuan as an integer unit, fractions are not included).

Note:

1. The shopping mall and the recipient will each bear 50 RMB for gift certificates (B coupons) given during the event;

2. Pure gold, platinum , luxury watches, some cosmetics, furs and special sales products are not included in the activity of getting 50% off coupons (A coupons) for purchases over 600;

3. All coupons (A coupons) given during the activity will be borne by the mall (limited to Manufacturers or suppliers participating in event 1);

4. Manufacturers or suppliers that do not sell at discounts or carry out limited sales of products at special prices during the event will receive a free gift of RMB 600 each based on the sales volume and the shopping mall. 50 of 50 coupons (A coupon) (except for special commodities: pure gold, platinum, luxury watches, and some cosmetics);

5. Coupon (A coupon), gift certificate (B coupon) collection location: Promotional service desk on the 6th floor;

6. Receipt time for coupons (voucher A) and gift vouchers (voucher B): business hours of the day;

7. Promotional service desk is issuing free coupons After receiving the coupon (Coupon A), stamp the first coupon (white) of the cash register receipt and collect the second coupon (pink) of the cash register receipt; after issuing the gift certificate (Coupon B) , stamp the first copy (white) of the cash register receipt with the stamp "Gift Voucher Received", and take back the customer's copy of the shopping receipt;

8. Staff at each position should remind customers to first Complete the shopping voucher to participate in the lottery and then participate in the giveaway event;

9. Brand merchants who do not accept gift vouchers (B vouchers) must submit a written application 3 days before the start of this event. After approval by the business director, marketing After separate approval by the director, it will be valid after the financial filing is made and clearly stated on site;

Event 3

Auspicious year, happy month

The lucky day is during the event , set up 3 lottery boxes (secret boxes) near Gate 4, put the following table tennis balls in them, and mark the balls. Anyone who purchases a total of 400 yuan (cash portion) on the 1st to 5th floors of our mall on the same day can participate in the lottery.

Lottery rules:

1. Customers who qualify for the lottery will participate in the lottery activities in order of year, month and day;

2. If you win the prize, Only those who win the "Happy Month" table tennis ball can continue to draw the "Happy Month" table tennis balls, and only those who win the "Happy Month" table tennis balls can continue to draw the "Lucky Day" table tennis balls;

3. Leaflet Mechanical small tickets can only be touched once if the accumulated total exceeds 400 yuan, and the amount exceeding 400 yuan will not be accumulated repeatedly.

Award settings:

1. Anyone who finds a table tennis ball with the words "20XX" or a table tennis ball with the words "20XX" will receive a VIP silver card and full discounts. Coupon (Coupon A) is 20 yuan;

2. Those who take out the table tennis ball with the word "December" or the table tennis ball with the word "January" can get a VIP gold card and full coupons (Coupon A) 600 yuan;

3. Those who find out the date of shopping (for example, if you shop on the 27th and there is a ping pong ball with the word "27th" on the touch), you will get a VIP gold card and The full voucher (A voucher) is 4,000 yuan; lottery information:

1. Customers must present the complete shopping receipt of the day (cash register receipt and shopping receipt customer retention coupon) to participate in this event

2. After the customer has drawn the prize, the staff must stamp the "Ldrawn" stamp on the cash register receipt and the customer retention coupon of the shopping receipt. Those who win the prize must stamp "Lucky Year" according to the award level. , "Happy Month", "Lucky Day" chapter;

3. After the promotion service desk distributes the prizes, collect the first copy (white copy) of the cashier mechanism receipt and register it;

4. Lottery location: Gate 4 (KFC side);

5. Lottery time: Business hours of the day;

6. Prize collection location: Promotional Service on the 6th floor Taiwan;

7. Prize collection time: business hours of the day;

Activity 4

Gifts for guests at Baiyuan Street, Lou

During the activity , customers who have accumulated a total purchase of 600 yuan (cash part) in the same counter group on Baiyuan Street on the sixth floor (the consumption part between December 21, 20XX and January 7, 20XX can be accumulated repeatedly) can go to the consumption counter. Groups will receive a gift worth 50 yuan; during December 29th, 30th and 31st, the first 30 customers who visit Baiyuan Street on the sixth floor every day will receive a free exquisite gift; on January 1st, 2nd, From 9:30 to 10:30 every day on the 3rd, all 100-yuan street decorations on the sixth floor will be 40% off.

Note:

1. Customers can accumulate the consumption amount with the shopping receipt and customer retention coupon;

2. Free gift distribution location: 6th floor escalator .

Customer participation process:

Customers who spend more than 400 yuan must go to Gate 4 of the mall to participate in " For the "Lucky Year, Happy Month and Lucky Day" lottery, go to the promotion service desk on the 6th floor to receive the corresponding coupons (A coupons) and gift coupons (B coupons) according to the consumption amount (cash part).

Special reminder:

1. During this event, each cashier needs to print two coupons for the cash register mechanism;

2. During the event, VIP cards The discount function is suspended, but the points accumulation function is in normal use;

3. For the implementation requirements of other activities and the work requirements of each department, please refer to previous notifications of similar activities. 2022 Shopping Mall Spring Festival Activity Plan 5

Activity theme: 5 years of glory, gratitude and feedback

Subtitle: Celebrate the New Year, celebrate the store anniversary, and there will be surprises for all who come!

Event time: January 17th - January 26th, 20xx

Surprise 1: On New Year’s Eve, red envelopes will be distributed, and a big red envelope of 20xx yuan is waiting for you! (Original New Year’s Day event)

Event content: From now until January 25, customers who spend more than 18 yuan in this mall at one time will receive a raffle ticket, and those who spend more than 36 yuan at the counter will get one. By analogy, the more you buy, the more you get, and put the coupons into the lottery box. The mall will hold a lottery at 7:30 on the evening of New Year's Eve (i.e. the evening of January 25) on the super discount stage. 20xx yuan big Red envelopes are waiting for you.

Award setting:

The best award in the Year of the Ox: 1 winner will receive a big red envelope of 20xx yuan from Chaohui Department Store!

Year of the Ox Dafa Award: 2 winners will receive a big red envelope of 888 yuan from Chaohui Department Store!

All the way in the Year of the Ox: 3 winners will receive a big red envelope of 168 yuan from the super discount department store!

Year of the Ox Xiaofa Award: 88 people will receive an 8-yuan small red envelope from the super-favorable department store!

Note: The above red envelope amounts are cash shopping vouchers, which can be used as cash in the supermarket area of ??this mall.

Surprise 2. Brilliant 5th anniversary, buy and get free gifts!

On January 17th, anyone who purchases more than 28 yuan in this mall at one time can receive a free can of "355ML" Coke at the service desk on the first floor with a computer receipt. Single receipt is limited to Get a can for free, and with your small ticket you can also participate in the raffle of TV sets!

Cost estimate: 350 cans/day Time: January 18th to January 25th (***8 days)

Every day from 10:00 am to 20:00 pm

Activity content: Any time in this shopping mall or supermarket Customers who make a one-time purchase of 28 yuan or more can go to the shopping mall entrance event to "grab a handful of candies for free" with a single computer receipt.

Event details: 1. Only shoppers in the supermarket area can participate, not valid at counters;

2. A single computer receipt can be captured up to three times; the computer receipt is valid on the same day, and the amount of the receipt is Cannot be accumulated;

3. You can only use one hand to grab candies, and those grabbed with two hands are invalid.

Purchasing Department: Responsible for the preparation of bulk candies, biscuits, and jelly or contacting suppliers for sponsorship.

Planning Department: Responsible for the promotion and supervision of activities and quantity budget.

Operations Department: Responsible for the allocation and distribution of event merchandise.

Loss Prevention Department: Responsible for maintaining order at the event site.

Budget: It is estimated that 120 kilograms of candy will be needed in one day and 960 kilograms of candy will be needed in eight days.

About 4 yuan per catty : Congratulations on getting rich and getting good luck when you go out

Event time: January 26 (i.e. the first day of the Lunar New Year)

Event content: The first 168 people who visit the mall Customers can receive a "good luck and good luck" gift package sent by the mall. On New Year's Day, nine greeting ladies stood on each side of the shopping mall entrance to welcome guests. A salute was fired before the door opened to show good luck. The opening bonus was personally distributed by the store manager or other senior leaders.

Planning Department: Responsible for the promotion and supervision of activities and quantity budget.

Finance Department: Responsible for allocating cash in advance and putting cash into red packets at 2 yuan each;

Loss Prevention Department: Responsible for maintaining order at the event site and firing salutes put.

Budget: 168 "good luck and good luck" red envelopes, which the planning department already has.

***168 From January 28th to January 28th (the first to the third day of the Lunar New Year)

Every day from 10:00 am to 20:00 pm

Activity content: All one-time activities in the supermarket area of ??this shopping mall Customers who spend more than 28 yuan in shopping can go to the event site at the entrance of the mall to "grab any red envelope" with a single computer receipt. The maximum amount of a single red envelope can reach 88 yuan, and the number is limited every day, while supplies last.

Activity details:

1. Only those who purchase more than 28 yuan in the supermarket area can participate, and the counters are invalid;

2. A single receipt can only be caught once. Limited to one red envelope;

3. Computer receipts are valid on the same day.