Joke Collection Website - Bulletin headlines - What does Li Ning’s new logo represent? What does the Li Ning icon mean?

What does Li Ning’s new logo represent? What does the Li Ning icon mean?

Li-Ning’s new brand logo not only inherits the visual assets of the classic LN, but also abstracts Li-Ning’s original “Li-Ning Cross” action, and uses the “human” shape to interpret sports values. Encourage everyone to express themselves and realize themselves through sports.

The brand manager of Li Ning Company explained: "Everyone is encouraged to express themselves and realize themselves through sports. The new logo has cleaner lines, a tougher silhouette, and is more dynamic and powerful."

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Extended information

Li Ning Company was founded in 1990. It is a leading company in China's sporting goods industry. It is the first company to build a domestic sportswear and shoe product design and R&D center and the first company to implement ERP. , the first Chinese sporting goods company listed overseas, with the development goal of becoming the world's leading sporting goods brand company.

Li Ning is headquartered in Beijing. The Li Ning brand uses "Everything is possible" as its brand slogan. It is a professional sports brand that truly represents China. It is also the first company to sponsor the Chinese Asian Games/Olympic sports delegation and the first It is the first Chinese sports brand to appear in the NBA arena in the United States and sponsor a top foreign sports team. It is a symbol of the development of China's sporting goods industry entering a new stage.

Reference materials:

Baidu Encyclopedia-Li Ning Sports Goods Co., Ltd.