Beauty salon planning scheme

Many festivals are also the period when the business of hairdressing salons is booming. Are the bosses ready for the activities planning of hairdressing salons? What are the contents of beauty salon activity planning? The following is my carefully collected beauty and hairdressing plan. Let me share it with you and enjoy it.

beauty salon planning 1

1. learn from the credit card master and vice card system, and carry out the "member registered card" mode

the method is that each membership card can be processed as long as it is charged with a denomination of 1% of the recharge amount of the membership card, and each membership card can be processed with up to 5 registered cards. Holders of registered cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 1% of the face value. The overdraft limit is borne by the main card holder, and the beauty shop informs the main card holder to recharge before the value reaches the critical limit according to the consumption amount of the main card and the sum of all overdraft limits, otherwise the use will be suspended.

The advantage of this method is that your members can give away their beauty membership cards as gifts (different from the borrowing of membership cards in the process of use, because it is "borrowing" and "giving", which makes a big difference in interpersonal relationships). You can increase the cash flow and expand the number of associate members at the same time, which is particularly useful for those customers who think that their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use treatment cards will increase their interest in changing to membership cards, and old members will also bring.

Second, promote the mode of "women spend money, men spend money"

It is an undeniable fact that the wealth in today's society is still in the hands of men, and they are often willing to pay for the women they care about or care about, especially for women's beauty.

your store can promote the membership card as a gift from men to their favorite women (of course, this item must be properly packaged and publicized), which will expand the customer base and cash flow, and you will find that this new customer base is easier to pay for than women as long as the salespeople and methods are suitable.

Third, horizontal alliances, joint promotion

is to unite the clothing, leather bags, shoes, hats, cosmetics and other industries related to customers' consumption, and select a suitable one in each industry to form a business alliance (not too far away from the current two beauty salons). As long as customers become members of one of them, they are members of all members of the entire alliance, enjoying all the benefits provided by alliance members, similar to various bank credit cards.

this can * * * enjoy the customer resources, expand the prospective customer base, reduce the promotion cost and enhance the popularity of the beauty shop in the long run. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics.

Fourth, use the conference marketing model for reference to promote in-store products such as membership cards through free training and networking activities.

You can often hold some free training seminars or networking activities such as beauty, housekeeping and children's education in your two stores, and start to mobilize old members to lead relatives and friends to participate, gradually expand the scope, form word-of-mouth communication, and naturally promote the brand concept of the in-store and your beauty shop during the activities, so as to expand the new customer base and enhance the popularity of the beauty shop.

none of the above methods need huge advertising investment, and what is more important is customer communication and long-term persistence. Of course, it can be carried out more quickly and effectively with the opportunity of celebration and proper publicity. I believe that your store has enough experience to operate the advertising mode and storefront activities, so I won't go into details here.

Beauty and Hairdressing Planning 2

1. Send a haircut card to give back to old customers

All customers who are big heads in our store will be given six barber cards (valid for one month), so as to attract passengers and increase the passenger flow in the store;

2. Perm yuan, and take the film back home

Any customer who buys the film back in the store will be given a perm, for example, a set of film back in 38 yuan will be given a perm worth 28 yuan, which can stimulate customers to do perms, enhance the popularity of dyeing and perm in the store, and also bring more passengers to the care department;

3, 3 people walking together, free of charge for one person

The store can launch activities of multi-person walking together and free of charge for one person on appropriate holidays. This is beneficial for customers to go hand in hand and introduce each other

4. Joint promotion

Make some free (or ultra-low-priced feeling cards) to give to neighbors in different industries (for example, beauty salons, cosmetics stores, branded clothing stores and other places where groups with spending power often haunt)

5, Lottery activities

All customers, old and new, who often visit the store can enjoy a year-end lottery, or in the name of a festival or store celebration. The winning rate must be high in the lottery box (free haircut, 2% discount perm and dye, free blackhead removal for three times, etc.)

6. Give a washing and care suit after dyeing

If customers want to do dyeing, they can be advised to do our designated dyeing package. For example, in the shop, there are perms and dyeing in 88 yuan, which is also the grade of 88 yuan. If it is perming and dyeing, it is 176 yuan. This is to suggest the customer to make a dyeing package of 198 yuan immediately, and there is also a gift of 88 yuan's washing and care suit, which is equivalent to spending 11 yuan after full head dyeing. On average, the perming and dyeing items are only 55 yuan. Moreover, it is a great value!

7. Cooperate with supermarkets and hypermarkets in the vicinity

Talk to the person in charge of the mall, and all customers who buy a certain number of items in the mall can sell a haircut at the hair salon with the receipt \ Get rid of blackheads once,

8. Valentine's Day activities

Shops can present beautiful lovers' hair styles and give them politely on Valentine's Day (such as chocolate and roses)

9. Time-phased promotion method

Shops can make a free haircut at a certain time every day (or an activity with ultra-low discount) to make up for the zero benefits of the store's cold time, such as 1-15: every day.

1. Give a photo sticker for styling

Young customers can be attracted to make various styles by giving a photo sticker for styling, so as to guide consumers to spend money rampantly

11. Give milk for recharging

Customers can give a box of boxed milk when their recharge in the store reaches a certain amount, so that customers can feel that the promotion activities of the store can really benefit customers, instead of simply giving away the items of the store itself;

12. Customers come to the store for shampoo 15 times a month and get a free perm.

through such promotional activities, several purposes can be achieved.

(1) We can set the price of free perms at 3 to 5 yuan, so as to change the consumption habits of customers in the future and improve their consumption level.

(2) shorten the consumption cycle. Customers may have permed their hair once every three months, but the perming cycle has been shortened because of the free perming in the store, and they have changed to perm their hair once every two months.

(3). Old guests bring guests. The event design is not limited to washing your hair by yourself, and a customer washes it less than fifteen times a month. Therefore, old guests will bring friends and family to the store to wash their hair, and these people will become new customers.

13. Customers who want to have a perm will have a hair care and a hair dyeing package.

A set of all-round romantic loSSless perm original price ss yuan+beautiful hair dyeing original price _ _ yuan. The original price of ginger therapy is RMB _ _ _ package discount.

original price of b set of all-round romantic lossless perm _ _ yuan+original price of ginger therapy and hair care _ _ yuan package discount

14. card cutting discount:

wash, cut and blow the card three times, with a special price of _ _ yuan, and send the value of _ _ to reverse the film once. Anyone who buys a VIP on the same day can buy a beautiful youth hair dye, and only need to spend RMB _ _ 1 (excluding washing, cutting and blowing, and the validity period is up to year, month and day)

15, and the preferential scheme of stored value card

copper card VIP:

stored value 1 yuan, and actually enjoy the consumer amount of RMB 1,2

silver card VIP:

stored value of RMB 1,6. The actual consumer amount is 2, yuan

Gold VIP:

Stored value is 3, yuan, and the actual consumer amount is 4, yuan

Platinum VIP:

Stored value is 5, yuan, and the actual consumer amount is 7,2 yuan (only for 1 consumers)

16. Referral points reward activities

For members who are already in the store, Moreover, the member can also get points. The more points, the more benefits the member enjoys. This can stimulate old customers to bring new customers, become shop assistants, and realize inaction sales;

17. Thanksgiving promotion activities

For members of the store, members can bring their relatives to the store for hairdressing projects on festivals such as Father's Day, Mother's Day or Children's Day (except for some high-cost projects), which can be enjoyed free of charge, making the store full of human feelings and winning word of mouth;

18. Free trial promotion

Free trial promotion is a kind of promotion method launched by hair salons to attract new customer groups or develop new projects, so that customers can feel spending first.

how to use it: the hair salon will gather customers with certain needs and give them a free trial at a given time, so that customers can first experience the effect of cultivating customers to become main customers. Then do the next free trial and then enter the next cycle.

19. Promotion of consumption points and gifts

Consumption points are a method adopted by hair salons to give back to old customers, so that old customers can get some gifts from hair salons after spending a certain amount, so as to promote customers to continue spending and bring them a kind of spiritual comfort.

how to use it: the hair salon first sets a certain number of points, and the customers who reach a certain amount will get a certain number of points, and then they can get the products, gifts, treatment courses, etc. given by the store, and they can also participate in other preferential activities.

special note: its quota is not necessarily too high, and you can make a small rebate or a big rebate.

2. Frequency promotion

Frequency promotion is a change of the most regular promotion in hair salons, and it is an incidental promotion after customers consume, which makes customers feel that there are more discounts and can stabilize the people who will become old customers in hair salons.

how to use it: the hair salon can set that customers can have a hairdressing project designated by the hair salon for free after the first haircut, and then it will be free after the first haircut, and several times will be a promotion segment, so as to set

21. Discount promotion

Discount has always been an important means of commercial promotion, which has a strong effect of attracting attention and stimulating purchase desire, and has immediate effect.

application method: discount promotion is the most commonly used promotion method in hair salons. In view of this promotion method, hair salons launch different discount products according to different seasons and festivals, stimulate customers' desire for consumption with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when a new project is launched.

Beauty Salon Planning 3

Activity Background

Mid-Autumn Festival is one of the three traditional festivals in China. Mid-Autumn Festival activities focus on "Mid-Autumn Festival is more intense" as the main activity line of the hairdressing shop, highlighting holiday characteristics such as "reunion", "gift" and "affection", striving to sell the peak of hairdressing projects, at the same time bringing guests experience and creating a good reputation of the hairdressing shop.

Activity time

Activity content

During the activity, only 19 yuan is required for the specified perming, dyeing and hair pulling projects. Send a 45-day super-long effect warranty period. During the warranty period, if the guests are dissatisfied or the shape is deformed, they can go to the hairdressing shop to redo it for free.

history

big discount

during the activity, guests can get a perm or a perm worth 28 yuan only by adding 5 yuan.

guests can get a perm or a perm worth 22 yuan only by buying Ang's oil control balance shampoo (75ml) for 218 yuan and adding 4 yuan.

guests who buy Ang's oil control and balance shampoo (32ml) only need 128 yuan +2 yuan, and they can get a perm or a perm worth 18 yuan.

perm

upgrade

During the Mid-Autumn Festival, you can enjoy a 7.5% discount when your membership card is recharged in 3 yuan, and then you can get a hair dye or pre-perm care.

once the membership card is recharged in 5 yuan, you can enjoy a 7.5% discount, and then you can get care after dyeing for three times.

If the membership card is recharged in 1 yuan at one time, you can enjoy a 3% discount. You can get four treatments and then get a bottle of Ang's styling nourishing shampoo.

if the membership card is recharged to 2 yuan at one time, you can enjoy a 6.5% discount, give Ang a set of styling hardcover care, and then give Ang a bottle of styling nourishing shampoo.

recharge

send

activity preparation

1. SMS promotion. With the help of short message group sending platform, the preferential activities of the hairdressing salon are transmitted to the guests through the guest archives of the hairdressing salon in the form of short messages.

2. WeChat friends circle promotion. Make a poster for the Mid-Autumn Festival hairdressing salon, and the guests will forward the poster to the circle of friends and get 5 likes. When they go to the store, they can enjoy the head SPA for free with screenshots.

3. Wechat WeChat official account promotion. Tweet in advance on the WeChat official account of the hair salon to warm up the event and inform it of the discount.

4. leaflet publicity.

beauty salon planning 4

1: expanding customers in beauty salons

Overall idea of expanding customers: A beauty salon has 1 old customers, and one with one is 1 new customers. From the current situation, it is one of the most effective means for beauty salons to focus on being old customers and bringing new customers.

There are often several disadvantages in the referral work of regular beauty salons:

First, it is not taken as a matter, and there is no system. Occasionally, beauticians are required to do this project, and beauticians also occasionally ask old customers to make referrals, so it is impossible to achieve it.

second, the beautician's enthusiasm was not fully mobilized, and he did his best to do a good job of referring old customers.

Third, the feelings of old customers are not fully considered, and interests and emotions are not well combined.

how to make old customers willing to bring new customers?

Idea 1: The beautician's detailed service moves customers, and the beautician's use of various marketing methods makes the old