What’s the story of Chrysler? Please, thank you.

Chrysler (Hong Kong translation: Chrysler) is a famous American automobile company and one of the three major automobile companies in the United States. Walter P. Chrysler was born on April 2, 1875 in Kansas, USA. W. P. As a young man, Chrysler worked in a series of jobs in Ellistown, Kansas, including working as a valet for a local grocer. He likes working with his hands more than reading. He inherited his interest in mechanics from his father, a locomotive engineer for the Kansas Pacific Railroad (later the United States Federal Pacific Railroad). After leaving school, Chrysler became an apprentice machinist for the American Federal Pacific Railroad in Iris. At this time, he was 17 years old and earning only 5 cents an hour. At the age of 18, he designed a small steam locomotive with complete pneumatic brakes that operated under its own power. After being assembled, the locomotive successfully ran on a one-eighth-mile stretch of railroad track built by Chrysler himself. In the late 1920s, Forbes magazine once wrote: "Opportunity seeks those who can deal with it effectively." This quote captures the character of Chrysler. While Chrysler was in Salt Lake City, a locomotive equipped with a supercharged cylinder head entered the city and malfunctioned. Because most of the people who frequented the train platform at that time were Mormon believers, they were unacceptable for train delays, so Chrysler's superiors called and asked him to replace the cylinder head as quickly as possible to eliminate the fault. At this time, according to the operating time There are only a few hours left before driving on time. Chrysler, with his mechanical genius, succeeded in making the trains run on time. After Chrysler proved its worth, it began to be promoted rapidly. He successively became foreman, chief foreman, and chief technician of the Trinidad Locomotive Depot of the Colorado & Southern Railroad. He has both mechanical and managerial talents that make him easy to work with. Chrysler liked music in his spare time. Taking a music course in his early years led him to meet and eventually get together with his future wife, Della. At the age of 33, Chrysler became the head of the Chicago Great Western Railroad's 10,000 employees, the youngest leader ever to hold that position. However, Chrysler still hasn't stopped making progress. He is convinced that future transportation should be monolithic and decentralized. Chrysler believed that compared with the developing automobile industry, the railroad industry no longer had the potential for growth; in 1908, Chrysler accidentally saw a white car with a red interior at the Chicago Auto Show, selling for $5,000. Although he only had $700 in savings, he knew he had to buy the car so he could become familiar with its parts and assembly methods. Chrysler immediately called the bank where he deposited money to withdraw money, and borrowed money from another banker friend to purchase the white car. Because he didn't know how to drive, he checked the car home. Once the car arrived home, Chrysler immediately took it apart to study and study how to improve its design and construction. Chrysler had made great achievements in the railroad industry. At American Locomotive Company, he took measures to reduce wages and enabled the company to become a profitable enterprise after only one year. Chrysler was named general manager after his second year there. Chrysler streamlined and improved production, increased employee wages, and was recognized as a thorough and effective administrator. Chrysler joined the automobile industry. A bank on the East Coast of the United States recommended Chrysler to Buick's president, Charles Nash, for the position of plant director. Chrysler accepted the position even though his salary would be cut in half. He solved problems with Buick's axles by changing the manufacturing process from cold rolling to hot working. In addition, cars with steel bodies were also developed and developed to replace wooden bodies. Later, Chrysler became Buick's president, helping its parent company, General Motors, earn $48 million in profits that year. Chrysler's annual salary is $6,000 for the first two years, increasing to $25,000 in the third year. At the same time, he invested heavily in General Motors stock.

When he was at Buick, Chrysler also had the idea that General Motors should buy as much stock as possible of Fisher Body, a company that supplied car body parts to automakers. General Motors initially purchased 60% of the company's stock and later purchased the remaining 40%. William Durant, the head of General Motors, eventually made Chrysler executive vice president and put him in charge of production at all plants. However, due to the two stubborn personalities, it became very obvious that it was difficult to work together. As a result, Chrysler and Durant finally parted ways not long after. After leaving General Motors, Chrysler officially retired from the automobile industry as a millionaire in 1919 at the age of 45. He returned home to New York. But in the early 1920s, he also returned to rescue the Willys-Overland Company, which Willys later founded Jeep Motor Company. In 1987, Chrysler acquired other companies and merged to form Jeep-American Motors Corporation. Willys once ranked second in the United States after Ford Motor Company in production and sales. The company acquired a number of subsidiaries that produced almost everything associated with automobiles, from rubber products to complete vehicle parts. Later, however, John Willys was in danger of losing his supreme authority because he often allowed his employees to control the running of the business without seeing the big picture. The company was hit hard by a sharp drop in production due to the end of World War I defense production contracts. Later, Chrysler, at the kind invitation of friends, came out to help Willys tide over the difficulties. He saved Willis from bankruptcy by reducing employees, selling equipment, and lowering John Willis' salary, earning him the rewards and honors of an annual salary of more than $2 million. On May 14, 2007, DaimlerChrysler announced that it would sell 80.1% of its subsidiary Chrysler Group to the well-known private equity fund Cerberus for a purchase price of 5.5 billion euros. The next day was the first working day after the establishment of the new Chrysler. Various celebration activities were held from Chrysler's global headquarters in Michigan, USA to branches around the world. It is reported that the new Chrysler Corporation's unveiling activities will continue until the end of the year. As an important part of the new company's debut, the new Chrysler will revise and restart the five-pointed star logo that has been dusted for many years. Chrysler's five-pointed star logo once hung as a brand logo on Dodge products. Chrysler also used it as its corporate logo. The five-pointed star means that Chrysler's products are available on five continents. When the Daimler-Benz Group merged with the Chrysler Group, the five-pointed star no longer appeared as the corporate logo of the Chrysler Group, and all Chrysler brand products used the Chrysler brand logo with flying wings. It is understood that Cerberus executives once considered using a new corporate logo for Chrysler, but within Chrysler, people are more supportive of using the old five-pointed star as the logo of the reborn new Chrysler. Chrysler was known as "the company's doctor" because of his mechanical genius and superhuman management skills. He saved the financially dying organization and came up with a plan to revive the ailing Maxwell-Chalmers Motor Company, which led to the founding of Chrysler. Jonathan Dixon Maxwell was a machinist from Indiana, USA, who built his first car in 1893. He later came to Detroit and founded a number of automobile companies in partnership with other investors. In 1918, Maxwell Company was founded by W. L. Things began to go downhill under Michel. The reason was that Maxwell cars had serious quality problems. The weak rear axle often caused gears to fall off on the road. At that time most customers stopped buying Maxwell cars and the company began to go bankrupt. People began to think of Chrysler, which had recently successfully rescued Willys-Overland, and hired it to take on the task of reviving Maxwell.

The new advertising slogan for 1921 was: "The New, Better Maxwell." The advertising design convinced a largely skeptical public that the Maxwell automobile's bad reputation was now gone. 1922. Maxwell Cars developed a new series of cars with aluminum pistons, a counterweighted crankshaft and a reworked chassis. Maxwell Motors was revived under Chrysler's leadership. However, the personal dictatorship of Maxwell and Chalmers split the company into two small groups that restrained each other in actual management operations. Finally, Maxwell purchased Chalmers' shareholding outright in late 1922. In 1922, a technical team composed of three well-known engineers in the industry came to Michigan to work specifically for Chrysler. The technical team designed a car that Chrysler approved of as soon as it saw a prototype. Chrysler once wanted to exhibit this new Chrysler-6 (ChryslerSix) sedan as an integral part of the New York Auto Show, but because the model had not yet been put into production, the show operators rejected his request. So Chrysler parked the car in the hotel foyer, where many investors and exhibitors would pass by, giving him a chance to find interested investors. Sure enough, a Chase Securities banker ended up signing an agreement to finance Chrysler's sedan development program by issuing $5 million in Maxwell Motor Corp. bonds. funds. The original Chrysler sedan line consisted of six body styles. Chrysler explained why he created his dream car this way: "I was building the Chrysler sedan because I had been dreaming about it for years and the public had a firm idea of ??an actual light sedan that was not too big or heavy and could seat five people. There should be more than enough space, and it will be economical to purchase and use." This interview appeared in the Chrysler brand's first published advertisement, which was published nationwide in December 1923, and the sedan was officially launched. It will be available to consumers for less than a month. According to press reports, the new sedan's engine was "designed and built with little regard to cost because the engine would help build the brand's reputation." Another notable feature of the 1924 Chrysler sedan was its braking system: Lock Lockheed four-wheel hydraulic brakes were equipped for the first time on an ordinary-priced sedan produced in the United States. This braking system balances the distribution of braking force, allowing the driver to achieve relatively high speeds while maintaining absolute control of the vehicle. He was still president of the Maxwell-Chalmers Motor Company in 1925 when Chrysler decided to acquire it entirely. He founded Chrysler Corporation on June 6, 1925. On June 17, the Chrysler Corporation of Canada was formed, later renamed Chrysler Canada. In 1926, Chrysler promoted its automobile brand in all major monthly and weekly magazines, often using bold text rather than graphics. In 1927, Chrysler launched his first color advertising campaign, focusing on the Imperial 80 sedan. Chrysler then continued to develop its sedan product lines, such as the "70" and "80" series, where the number indicated the car's top design speed. In 1925, a Chrysler sedan was put into production in LeMans, France. Chrysler's Empire sedan was also launched on the market in 1926 as a luxury model. That same year, Chrysler used enclosed rubber structures for the first time as engine mounts to reduce vibration. Chrysler established S.A. Chrysler Company in Antwerp, Belgium, and Chrysler Motors Ltd. in London, England, in 1926 and 1927 respectively to help ensure the profits of the entire company during the economic downturn in North America.

In 1928, Chrysler was a strong competitor to General Motors and Ford Motor Company in the United States. However, although Chrysler was profitable, the company seemed to have difficulty organizing its dealer network and production problems, so the company had to find new ones. of automotive body sources (body suppliers). With Chrysler's strong advocacy that year, General Motors acquired the Fishbold Body Company, which later sharply limited the number of bodies Chrysler was allowed to purchase. In an ironic twist, his new company was paying the price for his advice to General Motors, which meant Chrysler was going through the most difficult period of its early development. Chrysler is an automobile company named after founder Walter Chrysler. The graphic trademark is like a five-pointed star medal, which embodies the lofty ideals and ambitions of the Chrysler family and company employees, as well as the never-ending pursuit and fighting spirit of winning in competition; the five parts of the five-pointed star represent the five continents respectively. (Asia, Africa, Europe, the United States, and Australia) are all using Chrysler Motor Company cars, and Chrysler Motor Company cars are sold all over the world. Chrysler Motor Company, one of the three major automobile companies in the United States, was founded in 1912. Twice on the verge of bankruptcy, Chrysler survived thanks to the intervention of the U.S. government. After that, the company continued to introduce new model strategies and smart management systems, making the company grow rapidly. The company also lost no time in designing and launching new models that conformed to the trend of the times. Therefore, it enjoyed a higher reputation than other cars and showed more courage than its competitors. Therefore, it is hailed as the design leader of the American automobile manufacturing industry. The company now consists of Qi Department, Chrysler Shunfeng Department, and Eagle Jeep Department. April 30, 2009 The troubled Chrysler Corporation issued a statement on the 30th announcing that it would file for bankruptcy protection. As a result, Chrysler entered bankruptcy proceedings.

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