As a scenic spot that has reached the highest national standards, the shortcomings must be gradually improved in the future development process. In addition, since one scenic spot cannot represent all

As a scenic spot that has reached the highest national standards, the shortcomings must be gradually improved in the future development process. In addition, since one scenic spot cannot represent all the shortcomings of traditional domestic scenic spots, this article will use Master of the Nets Garden as the main example and other scenic spots as supplements. First, there is the problem of signage in the scenic area. Most tourists come to scenic spots for the first time. In the era of experience economy, more and more tourists choose to travel independently instead of traveling in a group. Without the guidance of a tour guide, and because they are not familiar with the cultural background, geographical environment and facility distribution of the scenic spot, they rely heavily on signage. Even if you are traveling in a group, high-standard signage will still bring convenience to tourists at specific times. However, the signboards of many domestic scenic spots have shortcomings of one kind or another.

Take the Master of the Nets Garden as an example. First of all, there is a lack of directional signs for key locations such as exits and restrooms. The first time I came to the Master of the Nets Garden, I had the experience that I could hardly find a restroom. After some searching, I finally found a sign near the restroom, but from there, even if I didn’t see the sign, I could still walk to the restroom by walking a few more steps. That was more than two years ago. However, after such a long time, the management department of the Master of the Nets Garden has not made any improvements to this situation. In addition, the author once met a French tourist in the Master of the Nets Garden. She was crying because she got separated from her team in the park and couldn't find the exit when the scheduled boarding time came. If there are eye-catching exit signs in the garden, this situation will not happen.

Secondly, its introduction to each scenic spot in the scenic spot needs to be improved. After walking around the garden, there is no sign indicating how many years this scenic spot was built. This is a question that many tourists want to know, but they cannot know it from the sign in the garden. Maybe they They could check the information after going back, but this still left a regret for their visit to the Master of the Nets Garden.

Finally, for foreign guests, there is still a language understanding problem for the signboards of Chinese scenic spots. Because the Garden of the Master of the Nets receives a large number of foreign tourists every day, its signs are in both Chinese and English, and there are not many problems with language expression. Therefore, foreign guests are quite satisfied with the language services of the Garden of the Master of the Nets. But the author still found a problem. On the road sign in the central garden of Master of the Nets Garden, pointing in the direction of Dian Chunyi, the words Dian Chunyi are written in Chinese, English and Japanese. The English translation is "Spring Palace Cottage", but when the author moved into Dian Chun Yue, I found that the translation of Dian Chun Yue on the scenic spot introduction board placed inside was "Peony Study". In English, these two words do not mean the same thing. For foreign tourists who do not understand Chinese, will such inconsistent signage cause confusion? Therefore, the author suggests that the English translation of the scenic area on the signboards in the scenic area should be unified so as not to cause unnecessary trouble to tourists. In addition, there are English grammar and spelling errors on signboards in China’s scenic spots, and even English that is so wrong that tourists from English-speaking countries cannot understand it! For example, there is a sign by the river in Lijiang, Yunnan. The Chinese is "Fall into the pond carefully", but the English is: "Fall into the pond carefully"! There is a slogan like this on the Garden Museum in the Humble Administrator's Garden in Suzhou. The Chinese is "No Louding" and the English is "No Louing"! However, loud is not a verb. In the introduction to the Suzhou Panmen entrance, "relics" is spelled as "relies". There are many such examples. After seeing such slogans, many foreign tourists will not laugh it off, but will take pictures with their cameras as souvenirs. Maybe they will use this as a joke after dinner to share the Chinese people's English proficiency with their friends after returning to China. In addition to affecting the image of China's scenic spots, this will also give foreigners who don't know much about China the impression that there will be great language communication barriers in China, thus affecting their motivation to travel to China.

Second, there is the problem of toilets in scenic spots.

The toilet may be located in the most inconspicuous location in a scenic spot, but it plays a decisive role in leaving a good impression on tourists. Nowadays, many toilet problems in domestic scenic spots, especially in Suzhou, have been solved. Dirty and smelly things in the past are now rare. However, there is still a problem caused by cultural differences in toilets in domestic scenic spots. Most Chinese people still have a soft spot for traditional squat toilets because they always feel that flush toilets have hygienic problems; while most tourists from Western countries prefer flush toilets, which is also their living habit. In China, there are many scenic spots that use the former, and many scenic spots that use the latter. However, no matter whether it is the former or the latter, some people will complain. With the former, Western tourists complain; with the latter, domestic tourists complain. Therefore, scenic spots should fully consider this cultural difference and make certain adjustments, such as setting up both squatting and seated toilets for tourists to choose. The care reflected in the details often makes tourists feel particularly warm, and at the same time satisfies the "intimacy" that tourists need in this article.

Third, there is the service issue of scenic area staff. Because of the flaws in the system of traditional domestic tourist attractions, the quality of many staff in the scenic spots is not satisfactory.

Taking the Master of the Internet as an example, first of all, the staff lack initiative in their work. Ticket inspectors rarely take the initiative to issue tourist guides to tourists during ticket inspection. Many tourists turned back to the entrance to ask for it because they saw other tourists holding it. Many tourists did not receive the guide because they were unaware. The printed introduction of the tour guide is very good, which is where the Master of the Nets Garden has been very successful. If some tourists are not exposed to it because of the staff's work attitude, whose fault is it?

In addition, the Master of the Nets Garden claims to provide free explanation services and has set up a tour guide service desk for this purpose. However, the author who often goes to the Master of the Nets Garden has rarely seen a tour guide behind the service desk, and I have almost never seen a free tour guide from the Master of the Nets Garden in the garden.

In addition, the staff of the Master of the Nets Garden and many other scenic spots in China do not have uniform work clothes. They walk in the scenic spots no differently than tourists. If tourists need help, they cannot be the first to do so. Separate the staff from the tourists. Finally, the cleaners in the garden have language problems in communicating with tourists. Most of the cleaners can't even understand Mandarin, and they are often scattered in every corner of the scenic spot. They are almost the first source of help for many tourists, but they are unable to help tourists when they ask for help. Scenic spots are public windows, and the management department should consider this detail when arranging staff. Staff who have problems with language communication can be transferred to other positions that do not require language communication with tourists. At the same time, some staff who can provide timely assistance when tourists need help (such as directions, finding the bathroom) are selected to assume this responsibility. .

Fourth, problems caused by the renovation of scenic spots. This is also a common problem in traditional Chinese scenic spots. Many traditional scenic spots are historical and cultural relics protection units. After the baptism of time, they need to make some repairs in some aspects. In the process, some problems will be exposed and tourists will be dissatisfied. Taking the Master of the Nets Garden as an example, tourists are dissatisfied with the recent renovation activities in the Master of the Nets Garden due to three reasons.

First of all, tourists hope that there will be eye-catching notices at the entrance to tell tourists that the Master of the Nets Garden is undergoing renovations, such as "the garden is undergoing renovations and will not affect normal visits" to give tourists a psychological preparation. Most tourists will not let this sign affect their visit plans. But when they enter the Master of the Nets Garden without knowing it and find that construction is underway, they will be emotionally affected to a certain extent.

Secondly, tourists hope that the construction team can choose tools that are consistent with the background of the scenic spot when using construction tools, such as stairs, wooden poles and other tools. Tourists do not object to repairs, they are necessary. But when they take photos, they hope that the tools used in repairs will not appear in the background as much as possible. At least, they hope that the colors of the decoration tools will be closer to the tone of the entire garden. The last point is also the most important issue that the author discovered in the garden.

During the renovation of the garden, the techniques used to repaint the garden buildings and the materials used were inferior, far inferior to the craftsmanship of the ancients hundreds of years ago. After the paint has solidified, it looks extremely uneven when attached to the doors, windows, and furniture. Looking at some doors and windows that have been repainted, many tourists expressed the emotion of "what a pity". The author will also guess some reasons. Today, when modern craftsmanship is so developed, it is easy to find a decoration team with superb craftsmanship. This may also be due to the institutional reasons of traditional scenic spots. This kind of decoration has caused great damage to the world cultural heritage! Not only did they fail to "renovate the old as before", they also greatly damaged the original appearance. After the Master of the Nets Garden is completely renovated, the Master of the Nets Garden that it was may no longer be the Master of the Nets Garden today. The damage caused by that kind of destruction to the Master of the Nets Garden is immeasurable. It is not only a loss to a scenic spot, but also a loss to the cultural heritage of all mankind! This problem is by no means unique to Master of the Nets Garden. In the reconstruction of many scenic spots in China, there are problems of inadequate technology. If things go on like this, the reputation of these scenic spots will be questioned, they will lose the trust of tourists and the people, and they will eventually lose their position in the tourism market.

The above are the four major problems existing in the Master of the Nets Garden, and they also represent common problems existing in traditional domestic tourist attractions. If tourist attractions want to survive, maintain a good image, and develop, they must focus on tourists' experience. Ignoring tourist experience is the most important reason for the failure of tourist attractions. The key reason why scenic spots cannot attract tourists is that the products of scenic spots cannot give tourists a "comfortable" travel experience. Without tourists, scenic spots lose their living conditions. This is true even for world cultural heritage scenic spots. Therefore, relevant departments should pay great attention to these issues.