Creative design of promotional posters-how to design promotional posters

Creative poster design

Analyze different poster styles, learn and draw on their excellence, and improve the aesthetic ability of posters! 01. Music-themed illustration poster design-Korean designer YejiYun A set of illustration posters are designed with the theme of music. The designer likes to connect himself with the world and depict that moment on the drawing paper. This is the uniqueness of the designer's imagination

02. Creative font poster design-Swiss c2f design studio Switzerland C2F is a Swiss visual communication design studio founded by Cybu Richli and Fabienne Burri in 2006. The design styles of its font posters are diverse, mostly focusing on three-dimensional effect display< /p>

03. Flower poster design - Spanish designer Xavier Esclusa Trias's posters mainly focus on flowers and copywriting, cleverly mixing plants and flowers with graphic design elements and text. They are retro and fashionable, reflecting a different sense of beauty

04. Traditional culture and art poster design This is a set of promotional posters for intangible cultural heritage handicraft exhibitions with the theme of "Warm·Gu". The size of the copywriting is strongly contrasted, highlighting the themes of "cloth", "bamboo" and "lacquer". Partially enlarging the handicraft exhibits to display pattern styles and rich details is a set of traditional cultural poster designs with strong characteristics

05. Creative graphic segmentation poster design-molwerk This is a set of posters that use simple graphics and lines to Creative posters with divided elements often use contrasting colors, such as red and black, red and blue, yellow and purple, etc., to attract the user's attention and give people a comfortable feeling as a whole

06. Creative imagination poster design -molwerk This set of posters is very imaginative. They are mainly red and black. Savor it carefully. Each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form a focus and overall visual impact. Very strong

07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This style of expression is worth learning and reference

< p>08. Bright paper style poster design. Paper style posters are one of the forms of three-dimensional posters. Three-dimensional vision and paper thickness are the keys to paper effect poster design

This set of paper style posters The poster uses a lot of bright colors to create an active atmosphere, and the use of color is outstanding

9. Overlapping effect style poster design The use of overlapping effect style can not only enhance the visual effect of the poster, but also the characters and characters. The overlapping of shapes or words adds a sense of mystery to the layout, which can quickly attract people’s attention and make people want to explore the secrets

10. Rectangular element poster design Rectangular elements generally give people a solemn and rigorous feeling It feels that the clever use of rectangular elements makes the overall poster design look less boring. Combined with the strong and weak contrast of copywriting, superposition, rotation, etc., the poster adds a lot of liveliness

11. Ink elements Poster design Ink elements Representing traditional Chinese culture, it is a unique language with oriental aesthetic connotations. Its charm and shape contain the essence of Chinese culture. When used in poster design, it not only brings into play the characteristics of ink, but also enriches the picture and enhances the artistic effect. Reaching a certain aesthetic conception

12. Illustration and font poster design of famous attractions - Japanese designer SeeVisual This is a set of distinctive color illustration posters and font visual design posters of famous Japanese attractions. The overall use of rich Color matching, attraction posters are full of artistic conception, the copywriting is concise and outstanding, and the font design has its own unique style, which is worth savoring

13. Creative poster design composed of circular geometric figures - Designer PosterLad This is a group that uses geometry In the creative poster design composed of graphics, the designer played with the circular elements thoroughly, processing and displaying them in many different ways. The use of projection enhanced the three-dimensional effect, and the silhouettes of characters and copywriting added a lot of embellishment to the poster

14. Retro fashion character collage poster design This is a set of retro poster designs that are not lacking in fashion. They use different geometric shapes and abstract graphics to mix, combine with low-saturation portraits, and use a variety of rich colors to make the picture more colorful. The overall vision is full of pleasure, and the overall combination is interesting, simple and beautiful

15. Retro style poster design - Danish designer MadsBerg This set of commercial advertising posters has a unique style, like older works, with ancient elements and

The feeling of printed products forms a strong retro style. The characteristic of designer posters is to transform classic poster art into a modern and timeless style

16. Collage element poster design This is a set of creative collages Elemental poster design. The elements of this set of posters include graffiti, illustrations, photography, vector graphics, collage elements, etc. The forms of expression are mostly geometric shapes and irregular shapes

17. WWF advocates the public welfare of protecting animals. Poster design pictures 1 and 2 are displayed in the form of realistic illustrations. Realistic illustrations can express objects realistically, focusing on details.

The posters below are mainly displayed in the form of flat illustrations, which are simple, interesting and colorful. The rich contrast with the background effectively conveys the concept of protecting animals

18. Illustration poster design-Dawid Ryski This set of illustration posters uses the form of vector illustrations combined with simple geometric figures to express distinct and interesting scenes. , full of creativity

19. Creative poster design - French designer Michael Sallit This is a set of creative poster designs that use a large number of lines combined with points and surfaces. Its main feature is that the designer uses lines to outline the characters. The form is displayed, even if there are a lot of lines, it will not make people feel chaotic, but the rhythm is orderly

20. Creative poster design-byElisaVendramin This is a creative poster designed by a new generation of designers , Elisa Vendramin is an illustration designer. When designing posters, what are the techniques for using abstract concepts as forms and combining rich colors to form a perfect combination of poster design ideas?

1. Choose black as the poster background. Usually, we are used to designing posters on white canvas. However, some visually interesting posters eschew white backgrounds in favor of black. If using black, you might consider using metallic ink or even bright white to print messages and images to create an eye-catching poster. 2. Simplicity and simplicity are beautiful. Young designers are often keen on filling every corner of the canvas. But you don't have to do this, simple works of art are often the most beautiful. The poster shown above is very beautiful, but does not use very cumbersome graphic elements. Anthony Lane designed these posters simply by combining photos with key content. Use this method to refine and streamline your poster, using only the most critical elements and content to create an elegant and sophisticated graphic design. 3. Add personalized fonts Professional design is not limited to regular fonts and neat layouts. Try to use fonts that are full of personality and rebelliousness, and you will end up with a piece as individual and bold as the poster above (made by FAUPE). If you have time, grab a marker or any other writing tool you like and write what you want to give your poster a handwritten grunge look. Trust me, your handwriting is a lot more interesting than you think. 4. Use Grids Grids are one of the most useful tools you can use to create professional and neat designs. Create your own poster grid to control the design, and you can create professionally designed works like the example above. Once you've designed a grid as a solid foundation, you can use different font sizes and some simple design elements. You can create color contrast by using a single color or complementary shades like the example above. 5. Try black and white photos. Are you still confused about which photo to use on your poster? Make it black and white. This effective method produces elegant posters (like the one above by Studio Sgustok). When you're working with photos for posters, think carefully about how you're going to crop them. The parts you decide to cut out will convey just as much information to the viewer as the parts you decide to leave out. 6. Use minimal colors. Complex poster tones require you to spend a lot of time deciding how to use and match these colors, and how to apply them to your work. This is especially troublesome for those new to design. If you're new to color and design, try to keep the colors in your palette to a minimum and don't overburden yourself. Try a combination of black, white and a bright color. Use a bright color as the main color, white as the secondary color, and black as the accent color, like in the example above. 7. Cut out the complex and keep it simple. Follow the example of Lucas D_rre in the picture above and do your best to make everything as simple as possible. Make sure your photos are of the highest quality and formatted accurately and skillfully. Don't obsess over adding fancy embellishments, just start with the basic elements.

Don’t get stuck thinking about adding some design elements to your poster. Keeping the content as basic as possible is an effective way to create beautiful work. 8. Collage and layer design elements and creative color masks, or collage design elements to increase the visual interest of the poster. Don’t know what I’m talking about? Refer to the poster example above. There is no 3D font used in this poster, you can see a B-shaped mask showing the image, which is related to the copy on the poster. 9. Choose the classic method. Don’t want to take risks? Then try the classic method. Arrange regular black fonts on a white background and use interesting pictures or illustrations as the background. If you want to add some interest, adjust the opacity, as shown above with LittleUpsideDownCake. 10. Try a retro feel. Not all of the pieces you design must conform to current aesthetic trends. Retro pieces can be just as eye-catching as trendy pieces. Don’t believe it? Check out this stunning poster by Jessica Svendsen above. 11. Imitate Movie Posters Some of my favorite posters are made to promote great movies. See what your favorite movie posters look like, or get inspired by countless movie posters. The tried and tested solutions they offer will not let you down. Not sure what this means? Take a look at the example poster above. Doesn’t it look like something you’d see at your local movie theater? 12. A mix of clear and fuzzy I really like the combination of clear and regular fonts in the picture above. Combining posters with blurred backgrounds, this method can beautifully create unexpected visual contrast. Likewise, look for different ways to use filters and manipulations to create beautiful and stunning designs. 13. Use bold images to highlight content The poster shown above was part of a personal project for RossGunter. For the project, he created a series of posters that adhere to the principle of "two core elements, a consistent layout and a large number of graphics." Likewise, use bold graphics to add pizzazz to simple layouts. You can use large fonts or large images that extend beyond the page, breaking up the grid you've established. 14. Play with Opacity Layer color fields over your photo and adjust their opacity to create a clean, modern style like the one shown above. Pay attention to the different colors used on different elements. Choose a brighter color for the top elements and a darker color for the lower elements. This will keep your different design elements from getting confused. In the case above, if we swap the font and color blocks, we won’t be able to see the title so clearly. 15. Display your product I love the square array of chairs in the Tournoir poster above. If you are designing a promotional poster for a product or series of products, consider placing your product in the center. You don't have to list a photo of your product on your poster. You can draw some illustrations for your products like Knoll did. If you have a range of products, you can use a grid to arrange them as shown in the example. This will not only help you arrange the content but also save design time. In the end, your graphic design work will be balanced and coordinated. If you are making a poster for a single product, you can enlarge the illustration so that it fills the page. 16. Go Beyond the Page All the elements in your poster don’t have to be strictly limited to the printed page. Feel free to let it overflow or fill the page. In this way, you will create stylish and beautiful visual effects, such as this brightly colored piece from QuimMarin above. 17. Unexpected layout As you saw in the example, use some unexpected layout to surprise your audience. Break the established grid or place titles and quotes completely randomly. You might end up with something as pleasing to the eye as the Amman Lab poster.

How to design a promotional poster

Design a promotional poster:

1. What is the purpose of this poster?

2. Who is the target audience?

3. How are they received?

4. How about other posters for products in the same industry?

5. What is the strategy of this poster?

6. Creative points?

7. Expression techniques?

8. How to combine with products?

1. Clear theme

2. Highlight key words (bold those that should be bold, and red those that should be red)

3. In line with reading habits

4. Stimulate the desire to click in the shortest time ( You might as well make a thought and try it)

5. The color should not be too eye-catching (not too flowery)

6. The number of products should not be too many

7. Information The quantity should be balanced and there should be some space.

Leaving space can give pictures and text room to breathe

8. Design Banner

1. Highlight the product and its features , use attractive promotional terms to appropriately weaken the company's reputation and logo

2. The more pictures the better, highlight the key points, and the necessary product descriptions cannot be less

3. Reasonably arrange the screen content , highlight key points, and necessary product descriptions cannot be omitted

4. Colors should not be overly exaggerated, and strive to create a pleasant and comfortable sensory experience

1. Sufficient visual impact can be achieved through images and color to achieve.

2. The content expressed in the poster is refined and the main appeal points are captured.

3. Don’t have too much content.

4. Generally, pictures are the main part, supplemented by copywriting.

5. The theme font is eye-catching.

Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center and should Strive to be novel and simple, and must also have unique artistic style and design features. You can choose a theme first, then find suitable pictures, and then design some slogans. Promotional posters of different natures have different requirements. The basic principles are introduced below:

1. The principle of consistency

In the design process, the designer must have a clear sequence for the entire process. And implement them one by one. Poster design must be consistent from the beginning, including headlines, material selection, photos and logos. Without uniformity, posters will become cluttered and difficult to read. All design elements must be combined in an appropriate manner to form an organic whole.

2. Principle of Association

To make the work consistent, the first principle is to adopt the principle of association, which can also be called grouping. Correlation is based on a natural principle: birds of a feather flock together. If we see the various components put together neatly on a page, we try to understand them. We always think of them as a group - regardless of whether the different parts are actually similar or related. This is a bit like the "involvement in crime" principle.

Poster designers can implement this principle of association in many ways. First of all, grouping people, objects and text can improve the communication effect of information. It can be imagined that many billboard advertisements are composed of a photo of a consumer, a product picture and an advertising slogan. The choice of character type (kid? old man? overworked parent?) is inevitably linked to the product. If the photos of people are well processed, it will be like consumers saying "I always use Bleacho bleach" instead of a rigid advertising slogan

Second, each part should be placed Together they can produce a stronger impact than the loose structures alone. When there are several items that are very similar (for example, several different watches linked together), the viewer's eyes can naturally move from one watch to another. These items form a visual unit that can give the audience a single message rather than an indirect message.

If the items in the poster are very similar, grouping them together will make the poster more attractive to others. Other elements will be considered secondary by the audience.

3. The principle of repetition

Another way to make your work consistent is to repeat shapes, colors or certain values.

When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not placed together, our vision will still regard them as one. overall. We subconsciously draw connections between them.

The easiest way to apply repetition is to create a pattern in the background of your poster and then apply it repeatedly. These repeating patterns in the background create an interesting visual and compositional effect, and then connect the background to the foreground elements.

Another way to use repetition is with a line of repeated elements that guide the viewer’s eye to an important message, logo, or image. Repeating elements can create a path to guide our eyes, creating a sense of curiosity in the audience - what is at the other end? This is actually a way of telling a story, attracting the audience to continue watching.

Human vision has a very strong sense of repetition, and sometimes we will regard the objects in the picture as repetitions even when they are not repeated. For example, in a poster about nail polish, we can add a large drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as the drop of nail polish will produce an effect corresponding to the drop of oil above. Inadvertently, our eyes have gone downwards.

4. The principle of continuity

It is usually applied together with repetition, as we have seen in the above examples. When a designer uses continuity, the objects in the piece come together to guide the viewer to another location.

This method is generally achieved using linear effects. When we see a line, our eyes instinctively follow it to see where the line will go.

5. Add background color

If the shapes, colors or appearances of the various elements in the work are not exactly the same, then a simple solution to make the work uniform is Place these elements in a solid color area. For most commercial posters, the poster needs to be able to quickly convey the information it wants to convey, and we generally use related shapes or colors.

6. Principle of coordination

Whether it is a coordinated composition or an uncoordinated composition, the layout of the poster can have a strong visual effect. Because breaking the equilibrium will create a tense atmosphere. For young children, we know to keep them away from potentially dangerous objects such as leaning trees, rocks, furniture or ladders. So an unbalanced composition also makes us feel this way.

When looking at a work, we always imagine in our mind that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is particularly important for design, because the poster always appears as a separate entity, and there is nothing else around it to provide other visual support points (other designs such as magazine advertisements, adjacent to it) The page or other surrounding elements can serve as a support point).

7. Symmetry and coordination

Symmetry: Nature is full of symmetry. Butterflies, maple leaves and snowflakes all have a very symmetrical shape. Human beings feel particularly close to these symmetrical things, maybe because our bodies are also symmetrical (of course, most people are like this).

Designers use this human nature to design works. When creating a poster, a designer will often place a main image or text on a vertical central axis and make it symmetrical. This composition makes the viewer feel comfortable - everything is in order. When the object in our picture is a face or a person's body, a symmetrical composition can help the audience resonate with the work.

Symmetry can also be created when placing each design object in the corresponding position on the left and right sides. This creative technique that combines repetition and symmetry gives the work a sense of coordination and stability.

8. Asymmetric coordination:

We often use asymmetric composition to make posters full of vitality. The designer uses color, value, shape and position to produce a planar composition that is not entirely balanced but does not create clutter. An absolutely asymmetrical composition is actually not easy to achieve - if there is not much difference in size, color and other elements, there is still a sense of balance.

9. Shape and position coordination

Shape coordination can also bring consistency to your poster design.

A large, simple shape (or image and text area) can work well with a smaller, more complex element. Larger shapes in the work can attract others' attention, while smaller elements, although they are less important parts, can form a stable visual effect with the larger area from a visual point of view. The layout should be reasonable and the color matching should be harmonious. Refer to some pictures. You can also consult: Shangtang Design, which can be found on Baidu.