A grand ceremony, a weather vane

author? |? Zhang na

editor? |? Produced by Shen tianxiang

? |? Bunning studio (gbngzs)

"Hello, everyone, we are intelligent experience officers from the automotive metauniverse."

"It's a great pleasure to be here at the 3rd China Automobile Festival. In the future, intelligent driving will revolutionize the way people drive and bring about a qualitative improvement in the driving experience ... "

The camera zoomed to the center of the stage, and two robots waved hello to the audience.

On the big screen, there are many scenes, such as spring, summer, autumn and winter, mountain and sea cities, which is a portrayal of the 7-year journey of China automobile industry.

On the evening of April 7th, 223, the third China Automobile Fengyun Festival, hosted by China Central Radio and Television General Station, showed the ruts left in the automobile history of China through its unique creativity.

On that night, 18 award-winning models were covered with gray curtains and juxtaposed in the center of the stage, just like brides to be married, waiting for the amazing moment when the hijab was unveiled.

Yin Tongyue, Party Secretary and Chairman of Chery Automobile, Lei Ping, Standing Committee Member and Deputy General Manager of China FAW Party Committee, You Zheng, Standing Committee Member and Deputy General Manager of Dongfeng Company, Wang Jun, President and Deputy Secretary of Party Committee of Changan Automobile, and other enterprise representatives attended the ceremony.

Li Yunfei, general manager of BYD's brand and public relations department, said, "China is already the largest automobile consumption market in the world. The products, technologies and brands selected by China Automobile Fengyun Festival are widely recognized in the market and have good market performance. "

"The evaluation of China Automobile Fengyun Festival is relatively professional, and the award-winning models represent the progress and achievements of the transformation of China automobile industry, and represent the determination of the enterprise to transform in the next step." Deng Chenghao, CEO of Deep Blue Auto, said.

Also attending the ceremony were representatives of automobile industry organizations, including Li Yan, member of the Standing Committee of the Party Committee of China Automobile Technology Research Center Co., Ltd., Fu Bingfeng, executive vice president and secretary general of China Automobile Industry Association, Yan Jianlai, deputy secretary general of China Automobile Engineering Society, and Shen Jinjun, president of china automobile dealers association.

Fu Bingfeng said that China Automobile Fengyun Festival has gone through three years, which has given positive energy to the transformation and upgrading of the automobile industry.

Since its establishment in 22, China Automobile Fengyun Festival has witnessed the vigorous development of China's automobile industry, especially its independent core technology, and sought change together with China's automobile industry, becoming its weather vane.

1.

Visual Feast

The site layout of this grand ceremony is a fusion of ideas, art and technology, with the automobile as the protagonist and the mechanical arm as an important part of the entry of the award-winning vehicles, creating a 1-meter car runway full of sense of science and technology and ceremony.

The robot arm and the 1m car T-stage combine artificial intelligence, future travel technology, meta-universe and other scientific and technological means, and use AR (augmented reality technology) to realize the combination of virtual and real visual images, creating a car visual feast for the audience.

"I hope to use intelligent technology to fill the sense of ceremony and honor of the award-winning car." The relevant person in charge of the organizer said.

The scene not only brought visual impact to the audience, but also incorporated the elements of "poetry" into the award speech, which was unique. Every winning car has a unique "poem" to describe its personality and advantages.

for example, "Looking at it from a distance, if the sun rises in the morning" in "Ode to the Goddess of Luo" gives the best design car, FAW Toyota GRANVIA, its avenue with simple beauty.

With the words "A little noble spirit, a thousand miles fast, the wind" in Su Shi's "Shuidiao Getou Huangzhou Kuaizai Pavilion as a gift to Zhang", this paper explains the stable and reliable braking performance of the best control vehicle-Kykrypton 1.

with the book of changes? "A leopard changes as a gentleman, and its literary grace is also", describing the truth-seeking and pragmatic of BYD Seal, the grand prize of the jury.

In addition, the theme short film "Fantastic Journey of China Automobile" creates future urban space and shows the magnificent development course of China automobile industry for 7 years; The short film "What's a Good Car in China" records the aspirations of China Autobots.

The award ceremony of China Automobile Fengyun Festival gives new auto time a special meaning-the automobile is no longer a cold product, but the result of countless autobots' efforts, and it has become an indispensable partner for consumers.

business representatives generally believe that this year's grand ceremony is more significant and distinctive than previous ones.

"The outstanding feature of this grand ceremony is that China brand, joint venture brand and imported brand are on the same stage, which shows that China brand has made great progress in automobile manufacturing R&D technology and modeling." You Wei said.

in this year's grand ceremony, 676 models that meet the registration criteria were screened by the market and evaluated by experts. Finally, from the passenger cars listed on New Year's Day in 222 to the end of that year, 32 finalists and 9 finalists for the special prize of the jury were selected, covering China brands, joint venture brands and imported brands.

2.

Evaluation innovation

As a grand ceremony full of science and technology and catching people's eyes, authority and professionalism are indispensable.

"The competition is so fierce that we can only calculate the winning or losing by counting the score to one decimal place. Even so, it is still close." Evaluation expert Blue River said.

in order to ensure professionalism and rigor, all the evaluations of Shengdian are based on the CCRT evaluation system of China Automobile Center, focusing on consumers' car purchase demand, and selecting the best from the best.

"On the basis of national standards, we focus on the areas that consumers are concerned about. The evaluation includes instrument evaluation and subjective evaluation by the jury, and the average value is taken. " Blue River told Bangning Studio, "Subjective appraisers include fever-level consumers, professional appraisers and the media, covering all ages from 5 to , ranging from one meter tall to six meters tall. We don't ignore the perception of any consumer. "

in February this year, a week-long closed test was carried out in China automotive research institute co., ltd., with 12 specific indicators, including power, handling performance, comfort, safety, maintenance cost, appearance and interior design, intelligent driving, intelligent cockpit, innovation, occupant health and green low carbon, to comprehensively examine the comprehensive performance of vehicles.

In an interview with Bangning Studio, Blue River summarized four innovations in the evaluation of this grand ceremony.

first, the defense session.

in the defense session, all the evaluation committee members put forward all kinds of sharp questions from the standpoint of consumers, which were answered by the person in charge of the shortlisted car project. "This is conducive to comparing the design concept and actual feelings of the finalists. For example, it is found that the sportiness of a sports car is not outstanding, on the contrary, it is comfortable, which means that the product has design deviation, and consumers need to know this. "

second, project evaluation at night.

that is, to test the reaction ability of the vehicle in case of special circumstances at night. For example, when people cross the road, whether they have active braking function and how long they brake. Another example is whether the night lights have automatic dimming function.

At night, computer instruments are used for evaluation, and the accuracy of evaluation can reach several decimal places, which is impossible for people.

thirdly, the level of intelligent driving.

The key to the next big change in China's automobile industry is intelligence, in which the car networking system is one of the future development trends. The evaluation team should examine the intelligent driving level of the car.

the evaluation team uses different languages and methods to test whether the speech recognition function of each participating vehicle is humanized. For example, pretend to stutter; For another example, semantic recognition, some cars can only receive the command of "adjusting air conditioning", while others will execute the command as long as they express the semantics of "too cold" and "too hot".

fourth, the healthy cockpit. < /p

This article comes from Bangning Studio, the author of Yi Che Hao, and the copyright belongs to the author. Please contact the author for any form of reprinting. The content only represents the author's point of view and has nothing to do with car change.