Annual Work Summary of Fitness Sales

Model essay on annual work summary of fitness sales

Fitness sales in the annual work summary mainly find out the main achievements and shortcomings from the work situation of the past year, and then learn lessons and make better plans for the next year! The following is a model essay on fitness sales in the annual work summary, welcome to read!

Over the past year, with the correct leadership of Director Li, Mei Bureau and Meng Bureau and the care and support of the bureau leaders, the activity center gym has continuously improved the ideological quality and professional level of its employees according to the plan a year ago, and established the idea of serving veteran cadres and members with enthusiasm, care, patience and sincerity, with the main position of the activity center as the leader and xx as the focus.

1. Strengthen internal management and improve the comprehensive quality of retired cadres.

First of all, strengthen political study and improve ideological understanding. All the staff in the gym actively participate in the study of current affairs and politics, learn the principles and policies of veteran cadres' work, learn to respect the old and love the young, and constantly improve their theoretical level of serving veteran cadres; Strengthen the study of their own business and improve their service skills. Secondly, the health and safety of veteran cadres should be the top priority.

In order to provide a good fitness environment for veteran cadres, implement the daily cleaning, order maintenance and maintenance of activity facilities, and make long-term work unremitting. The division of labor in the center is clear, and the responsibility lies with people. Carry out sanitation and cleaning work in the contract area every day. Due to the in-place service and orderly management, the number of veteran cadres who come to the gym for daily activities is gradually increasing, so that veteran cadres can have a sense of security and happiness.

The second is to strengthen the safety of venue equipment and facilities and team building.

The fitness flight room has 10 treadmills, 28 pairs of spinning bikes and more than 20 kinds of strength equipment. The daily maintenance of coaches' rotation covers everything, so that all fitness equipment can eliminate safety hazards, and the responsibility lies with people. While strengthening the patrol of coaches, we should mobilize the players to supervise each other and conduct activities in an orderly manner. In addition, the gym can also be responsible for or assist in organizing various sports events and the services of various associations in the activity center. All employees perform their duties, do their best, play a team spirit, cooperate with each other, and must complete the tasks assigned by the leaders.

The third is the conference system.

1, weekly meeting

Time: The foreman meets every afternoon 14: 00. At 2 1: 30 pm, all domestic/export sales meetings will be held. Content: Summarize last week's performance: each consultant will raise the difficulties encountered in this week's work and seek solutions: the supervisor will solve the problems found in this week's work at the meeting and coach the consultants with problems in sales work one by one;

2. Monthly meeting

Time: the first week of each month: all domestic/export, sales directors and club managers of the club.

Content: Summarize last month's performance, arrange the person with the highest performance this month to share work experience with you, and arrange the person with the highest performance in each branch to speak on stage: The sales supervisor summarizes last month's work; the club manager assigns tasks this month and encourages everyone to improve their work enthusiasm and boost sales morale.

In addition: if a meeting needs to be held temporarily due to various circumstances, the temporary notice shall prevail.

Fourth, the reward and punishment system.

1 reward

One, outstanding performance, reward according to the relevant provisions of the company. After the domestic sales consultant completes the target task (this task refers to the task assigned to the consultant by the club according to the overall sales target), I will hand it over to the person with the highest performance in the department in that month? Department's highest performance award? Bonus 200 yuan whole. The person who has the highest performance in this group for one year in a row will be rewarded with a cash 300 yuan. The person who has performed best in this department for one year in a row will receive 500 yuan cash prize. The company will consider giving the employees with the highest personal performance in the department for three consecutive months a salary increase reward.

B, according to the individual's usual work performance, business ability, assessment results, etc., give the opportunity to be promoted to supervisor, thus rewarding the enthusiasm and enthusiasm of sales staff.

Step 2 punish

A. In case of violation of the above-mentioned relevant terms and regulations, it shall be implemented in accordance with the company's rules and regulations;

B those who fail to complete the performance tasks assigned by the company for three consecutive months shall be demoted or dismissed.

Five, for the single management system

Handling principle:

★ When a new customer presents a trial coupon or a sales business card or calls out the name of a sales consultant, the customer is regarded as the designated customer on the day of sales;

★ The deposit shall prevail when members transfer cards, reissue cards and purchase products;

★ Domestic sales consultants and individual customers are subject to payment. Tracking guest records? It is only a way for domestic consultants to manage their clients, but it can't be used as evidence to judge their performance.

★ Guests holding gift certificates or gift cards sent by the company are regarded as new guests.

When customers come to health clubs, they must have their own ideas and goals. Therefore, every time customers come, listening to their needs is the most critical step. Only in this way can we really understand what customers want and what kind of fitness purpose they want to achieve. Only by understanding this, can we provide long-term quality service according to the actual situation of customers.

At the same time, I also think that gym member consultants should also do the following:

First, it is best for member consultants to participate in fitness and dare not say that they like it. However, since you have chosen this job, at least you should be familiar with it. It's all basic, and we can talk about it as soon as we talk about it, including equipment, coaches, environment and services. Don't ask questions without knowing. When a customer asks you a question, you should ask someone to answer it after consulting. If it sounds bad, what are you doing? Then why should the customer give you money instead of looking for a more professional one? Because you are not even worth the service fee for answering questions.

Treat each other warmly, no matter how ugly or beautiful they are. You don't know which tree will blossom. Perhaps the person you least care about is often one of your big customers, or even one of your business influence points. Besides, doing things is being a man. Even if the business fails, establishing some contacts will be very helpful for your future. Don't be so exclusive.

Third, remember that after sales, many salesmen who have done well in the early stage are very poor after sales, and they don't care about anything after receiving the money. This is a short-sighted behavior. Many fitness members are well-off leisure people, so don't consider it. I'm just a salesman, and I don't have any post responsibilities after sale. This is a completely personal problem. Aside from personal relationship, you can't fail to understand the introduction. Some members will often communicate with bosses and store managers, and their preferences for you may be.

Fourth, be diligent, ask your predecessors if you don't understand, do more work to earn popularity and learn knowledge, and don't have too strong sales intentions. After this training, I really learned a lot that I couldn't learn in class, which made me feel healthy and energetic.

Fan 20xx's fitness sales work ended successfully in the annual work summary. I work in the overseas sales department of the company. I worked diligently for a year, and I completely finished my work. Under the influence of the financial crisis, the company's overseas sales did not develop as comprehensively as in previous years, which is not entirely the company's problem. The situation of economic crisis has reduced the purchasing power and desire of many people to the lowest point. However, there are still many things worth summarizing in the work of xx years.

I. Improvements and plans:

A. Product development

1. Every salesperson should make suggestions on the products to be developed every month. If it is adopted, or a certain amount of reward, it will stimulate sales people to communicate with customers and actively obtain information about product development.

2. Independently develop and cooperate with product design companies to develop series products.

3. The development of imitation products must avoid patents.

We should unify the style of product packaging, establish a unified logo and establish the spleen of the product, which is beneficial to both export and domestic sales.

B. Sales business

1. With the continuous appreciation of RMB, the impact on our industry will be greater and greater. In terms of turnover, the requirements should not be too high, and it is ideal to maintain 6-7 million/month, and it is enough to ensure profitability.

2. The export environment is harsh, so it is necessary to provide good customer service and maintenance. Customer service and maintenance, which is the key training content of the export department in 2009.

3. In order to reduce the ratio of gift orders to oem/odm, we should vigorously develop products suitable for Japan City, jumbo, cainz home and Wal-Mart. Only these companies will provide us with lasting and stable orders, and gift orders are difficult to meet. Uneven drought and flood are not good for the factory.

4. List key customers, and implement vip customer treatment for these customers, giving priority to product development, order delivery and gift delivery.

5. Establish a system of regular telephone contact with buyers, requiring merchants to actively communicate with buyers and understand the real intentions and plans of customers, so as to cooperate with them and expand turnover.

C. Staffing

1. Strengthen the training of newcomers to make them have good sales skills and professionalism. If they really can't fit into this team, they should be resolutely fired.

After moving out of Guangzhou, we should recruit a Japanese-speaking business person.

3. Hold more business exchange meetings to exchange experiences and narrow the gap.

4. Communicate with each enterprise individually on a regular basis to understand its mentality and stabilize the team.

Encourage enterprises to study in their spare time, including Japanese and sales skills. And the company can give them a certain percentage of reimbursement.

6. Participate in some outreach activities to make them more team-oriented.

D. Cooperation with factories

1. The instructions to the factory should be clear, so that the factory can produce and sample in strict accordance with the instructions of the sales department.

2. Communicate with the factory supervisor to let them know about the sales work and be willing to cooperate with the sales department.

3. In order to cooperate with the production progress of the factory, our department should establish a customer information supply and confirmation form, including the confirmation of packaging materials, wheat heads and design drafts.

4. Extend the delivery time, and the factory has sufficient production space. (except the promotion list).

Second, shortcomings and challenges:

A. Product development

1. failed to provide effective product development direction to the factory.

2. The current product development is to see a good product in the market and buy it to imitate/copy it, without knowing the patent of the product. This is a big risk, and no customer dares to buy/sell the products that may be developed.

3. The current product packaging is not good, and the design style is not uniform, which can not highlight our brand characteristics.

4. The geographical division of customers is complicated. It is impossible to develop products in one market for a specific single market, and it is impossible for a product to be suitable for all markets.

B. Sales business

1. Generally speaking, the sales performance of the export department will decline compared with last year, which is mainly reflected in the poor start of 1 month and February at the beginning of the year and the insufficient orders in June in the middle of the year. The instability of order volume seriously affects the sales performance of the whole year.

2. External policies and political environment have great influence on sales performance. For example, the RMB appreciated by 7% in XX, the export tax rebate was changed from 1 1% to 5%, and the wages of workers also rose sharply, which affected the pricing of products, made our price system unstable, and directly affected customers' willingness to place orders. According to the retail pricing regulations, the FOB price is 3 to 8 times. When the unit price of FOB products increases by 5%, the retail price will increase by 15% to 40%. Such a large increase will have a great impact on the sales of products.

3. Mattel incident also made customers wary of China manufacturing, and sgs certificates should be provided for all plastic products, which is a burden for customers and factories. The willingness to place an order in the short term is reduced. However, it turns out that this is good. Customers dare not bargain too hard, and they will also find large standard chemical plants to cooperate and make safe money.

4. The proportion of gift orders is too large, the proportion of regular orders is getting smaller and smaller, the proportion of oem/odm orders is too large, the proportion of self-developed products is getting smaller and smaller, there are many imitation/plagiarism products, and there are many patent problems, which limit the sales area and affect the sales volume.

C. Staffing

As my old job, 1. Nico's departure has a certain impact on us, and the specific impact will not be reflected until early next year.

2. At present, the staffing is sufficient, but it feels a little out of touch. The old business is overloaded, and the new business starts slowly, which can't help much. The personalities of newcomers and old enterprises are also very different, and it is difficult to balance them.

3. Newcomers are not professional enough.

4. The sales staff's business level is uneven, which affects the overall performance of the team.

As the most important market of our factory, Japan lacks a Japanese enterprise.

6. We hold weekly meetings to provide a platform for exchanges between enterprises and provide training for new enterprises, but the overall effect is not satisfactory.

D. Cooperation with factories

1. Generally speaking, it's ok, but the details are not enough. If the communication with all departments of the factory is not in place and lacks skills, it will cause misunderstanding.

We don't know the customer's quality requirements and the details of the production process, so there are many defective products and many unprofitable phenomena.

3. The factory does not pay enough attention to the model, which leads to the enterprise's emotional instability when it loses faith with customers.

4. The mold period was not completed on time, and customers complained frequently, which affected the business enthusiasm.

20xx has been a difficult year, with the continuous appreciation of RMB, sharp increase in labor costs and rising energy rental prices. The policy is vigorously encouraging the market that promotes domestic demand. These are the difficulties that our export department has to face. We must practice hard, really improve the service level and provide high-quality products, so that we can win this tough battle.

The company's overseas sales in 20xx is the slowest year over the years, so we must see the current situation clearly and make corresponding countermeasures and plans after fully understanding the prospects of overseas markets, which is undoubtedly the most beneficial to the company's development. As an ordinary employee of the company, I will definitely see the current situation. I believe that with the collective efforts of all the staff in the company's overseas sales department, our work will definitely get better and better!

Annual Work Summary Fan Wensan, a fitness salesman, can learn from these three sentences: Any success comes at a price and requires us to pay a lot, and "inspiration", "skill" and "luck" are also indispensable factors for success. After careful consideration, we can draw the following formula: sales success = diligence+inspiration+skill+luck. Do you agree with this formula? Then how to do a good job in sales has the answer: first, diligence. (Brain diligence, eye diligence, ear diligence, mouth diligence, hand diligence and leg diligence-six diligence) If you want to do a good job in sales, you must first be diligent, which is also an essential quality for a business person. There is a saying in the marketing field: "The performance of a sales mediocrity who stays with customers all day must be higher than that of a sales genius who stays in the office all day". This sentence is very good, "diligence can make up for it"! Diligence is reflected in the following aspects:

First, study hard and constantly improve and enrich yourself. 1. Learn about the products you sell, the industry and similar products. Only by knowing yourself and yourself can you appear in front of customers as a "professional" salesperson and win their dependence. Because we also feel that when we go shopping, or when others recommend products to us, if the other person is ignorant or has a little knowledge, there is no doubt that we will discount what we want to buy and the impression of this person. When we go to see a doctor, we all like to go to an "expert clinic" because it is reassuring. Now the advertisements are also: China Mobile-Communication Expert, Jiuwangmu-Pants Expert,-Kitchen Expert. Our customers are the same. They want a "professional" salesperson to stand in front of them, so that they will accept us as a person and our company and products. 2. Learn and accept other knowledge outside the industry. Just like literature and art, sports, politics and so on, we should keep learning. For example, how the Houston Rockets won or lost in the NBA recently, Yao Ming's performance, the status of the six superstars of Real Madrid, whether Pele joined Real Madrid and so on. These are all materials for chatting with customers. There are many things to talk about at work, so you won't be disturbed by him. The work will be finished in a few minutes. What should we do when we finish? We can't be cold We can talk to him about anything he likes. 3. Learn management knowledge. This is self-improvement, and we can't always stay at the current level. You should manage the customers in this market. What is the customer? This is our God. In other words, they all work for us. If they manage well and give us more serum, our sales performance will rise.

Second, frequent visits. Must have the spirit of hard struggle. Business people are "scud with copper head and iron mouth and rubber belly". 1. "copper head"-I often hit a wall, but I am not afraid to touch it, and dare to touch it again. 2. "Iron mouth"-dare to speak, can speak. Talking is not the same as talking. Being able to talk means that this person likes to talk and talk endlessly; But knowing how to speak means that the content is small and to the point, so we should dare to speak and speak at the same time. 3. "Rubber belly"-often ridiculed and indignant, so learn to be tolerant and self-regulating. 4. "Scud"-needless to say, it is the "leg work" in Liuqin. And take prompt action. If the customer has problems, you should arrive as soon as possible when calling you. We'll knock before he puts the phone down. The advantage of frequent visits is that the relationship with customers has always been good, so that he won't forget you in a few days. Even if you can't go in person, call him to impress him. In addition, we should arrange the itinerary to realize how to save time and effort and improve work efficiency.

Third, use your head diligently. It is to think hard, encounter a difficult problem, think carefully about the root cause of the problem, and then make a solution according to the evidence. There are often some illusions in sales work: sometimes customers look very good and refreshing, which makes you walk away happily, but you wait and there is no news. Sometimes the surface is very unfriendly to us and even drives us out, so we may be afraid to visit again. This is because we don't know what the reason is, so we must calm down and think calmly to avoid being misled.

Fourth, communicate diligently. People often say that "the authorities are obsessed", so we should often communicate our market problems with leaders and colleagues. Other people's markets may also exist, and understand how they solve these problems. Perhaps through the guidance of leaders and colleagues, you will suddenly realize and find a solution to the problem, so as to improve.

Fifth, sum up frequently. Only by summarizing can we improve. Whether it is success or failure, its experience and lessons are worth summing up. Successful experience can be transplanted, and the lessons of failure will not make us repeat the same mistakes.

Second: inspiration. What is the inspiration? Inspiration is creativity and innovation. If you want to do a good job in sales, you can't stick to the rules. You need to break the traditional sales thinking and change your way of thinking to face the market. Inspiration can be said to be everywhere. 1. was blocked when talking with customers about buying goods. Suddenly, I was encouraged to learn that my client was ill or that my relatives and family members were ill. I went to buy something to express my condolences. This can break the deadlock, and the customer's initial refusal may change his attitude-buying goods. 2. Product lead-in period: When the promotion was blocked, I suddenly learned that other manufacturers were holding a press conference. The inspiration came, so we might as well hold a press conference. When I was shopping, I saw that the shoe seller had a shoe rack. Here comes the inspiration. Call the epidemic prevention station and tell them that they were bitten by a dog. Do you have serum? As soon as they hear that someone wants to buy it, they may buy it. Third: skills. What are the skills? It is the method and the sales skills that run through the whole process. We face all kinds of customers, and we must adhere to one principle: first, we will do what we like; The second is to rescue Zhao from Wei; The third is soft grinding and hard foaming.

There are three main stages in the process of interacting with customers:

First, before the visit:

1. Make plans before visiting.

The advantage of (1) is that when you have a plan, you will have a coping strategy in the interview, because sometimes the improvisation strategy on the spot is almost unsuccessful.

(2) Think ahead of possible obstacles and prepare the elimination plan in advance to reduce communication obstacles.

(3) If you think carefully in advance, you can zoom freely when making changes on site to avoid panic.

(4) If you are fully prepared, your self-confidence will be enhanced and your psychological stability will be relatively stable.

2. The content of the previous plan. (1) Determine the best access time. If you want to invite customers to dinner, you'd better arrive half an hour before work. If you don't want to invite them to dinner, you'd better go early and come back early.

(2) Set the goal of this visit. What purpose do you want to achieve through this visit, to enhance emotional communication or to promote customers to purchase goods?

③ Predict possible problems and solutions.

(4) Prepare relevant materials. Remember whether there are any problems left over from the past and solve them this time. Second, the visit period: 1. Look at our sales behavior from the customer's point of view. From the point of view of sales staff, the purpose of our visit is to promote products, while from the point of view of customers, we regard customers as "targets".

The purpose of the visit is mainly to exchange interest with customers. Don't just introduce the product itself, but pay attention to the benefits it brings to customers. In this way, the psychological acceptance of customers will be greatly increased, so that we can communicate smoothly under the condition of mutual benefit between buyers and sellers. 3. Different customers have different needs. Every customer's situation is different, and their needs and expectations are naturally different, so we should collect information, investigate and understand their needs before visiting, and then prescribe the right medicine. Let's introduce the "FAB" rule in communication. When using this rule, please remember that only by clearly pointing out the advantages can you leave a deep impression on customers. From the standpoint of selling products, it is easy to think that customers must care about the characteristics of products and always try their best to tell the characteristics of products one by one to convince customers. In fact, the interests of products are what customers care about, so please remember that when applying this rule, F and A can be omitted, but B can never be omitted, otherwise it will not leave a deep impression on customers.

Third, after the visit:

1. Be sure to do post-interview analysis.

(1) Take some time to compare the results after the visit with the plan before the visit to see which goals have been achieved and which ones have not.

(2) Analyze the reasons why the goal has not been achieved and how to achieve it.

(3) From the customer's point of view, rethink the feelings during the visit and what is not done well enough.

(4) Analyze whether your attitude and behavior during the visit have contributed to customers.

(5) Further thinking about what needs to be improved to be more effective.

2. Take improvement measures.

(1) Analysis alone is not enough. We should actively take improvement measures to improve our own shortcomings and weaknesses in order to improve better.

(2) "The world is afraid of a willing heart". For customers who refuse or refuse, we need to study more methods, find out the best solution, and try again and again, which will definitely bring good results.

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