The company involved in Ulike's controversial advertisement has been investigated and investigated. What problems does the brand have?

This time, the company that owns the Ulike brand will be investigated and prosecuted because the company designed many vulgar slogans that disrespect women when advertising.

As a female brand that sells hair removal equipment, Ulike has many problems in its advertising and promotion. There are many vulgar slogans and slogans that insult the image of women in its own advertisements. Therefore, it was investigated by regulatory authorities and violently criticized by many netizens.

One: What is going on?

According to media reports, the famous hair removal device brand Ulike has been investigated by relevant departments because it placed many vulgar slogan advertisements in many places in Shenzhen. The Shenzhen Market Supervision Bureau believes that the advertisement has violated relevant laws and regulations, and is suspected of infringing on women's personality and belittling the image of women. The Market Supervision Administration has opened an investigation into the company and ordered the advertising company involved to stop publishing illegal advertisements and make immediate rectifications. ?

Two: Ulike will be investigated and punished by regulatory authorities because its advertisements contain vulgar slogans.

As a hair removal device brand that focuses on female users, it does not take respecting women's own value and related product experience as its primary goal. Instead, it uses various vulgar slogans to promote its products. This is a very vulgar approach. On relevant online platforms, many consumers also expressed their disapproval of this vulgar advertisement.

Three: Ulike can only go further if it corrects its brand promotion attitude and respects user experience and values.

The 3B principles summarized by the famous advertising godfather David Ogilvy in the advertising industry illustrate that women are an important part of advertising, but it does not mean that vulgar slogans are important for a qualified advertisement. constitute. If a brand wants to develop in the long run and gain more customers, it should correct its attitude towards advertising and respect users' experience and values, so that they can be recognized and used by more people.