7. Comparative attraction promotion method: Treat customers with seasonal sales, style sales, deep discounts, etc., and at the same time, place the latest and most popular products on conspicuous samp

7. Comparative attraction promotion method: Treat customers with seasonal sales, style sales, deep discounts, etc., and at the same time, place the latest and most popular products on conspicuous sample racks, with prices two or three times higher than similar non-popular products. Comparing two prices under the same shelf or next to the shelf can best attract customers' attention. When customers discover a new popular product, they are usually curious to compare it with unpopular products. Fashionable people tend to look for high-priced items, while practical people tend to choose cheap, unpopular items. In this way, both products can be promoted. 8. Auction-style promotion method: In today's era, there are many major stores and business competition is fierce. Simple and old promotion methods are not enough to attract more customers. Auction has become a new idea for store promotion. The auction activity must clearly state the product name and auction reserve price of this auction activity. Some of the goods sold through auctions are higher than the retail price, and some are lower than the retail price, which makes consumers feel very dramatic. The auction format is fresh and interesting, but it should not be held every day, otherwise there will be nothing new at all. You can usually choose to do it on weekends, holidays, etc. At that time, consumers have enough time to participate in the auction to achieve good results. If in normal times, people need to work, even if they are interested in the auction, they will not have enough time to participate. Under any socialized large-scale production and commodity economy conditions, on the one hand, it is impossible for producers to completely know who needs what goods, where they need them, when they need them, and at what price consumers are willing and able to accept them; on the other hand, the vast number of consumers It is also impossible for the operator to completely know what goods are supplied by whom, where they are supplied, when they are supplied, the price, etc. Precisely because there is objectively such contradiction between "production" and "consumption" due to "information separation" between producers and consumers, enterprises must use communication activities and use promotional methods such as advertising, publicity reports, and personal selling to integrate production, products, etc. Information is transmitted to consumers and users to enhance their understanding, trust and purchase of the company's products to achieve the purpose of expanding sales. With the intensification of enterprise competition and the increase of products, the increase of consumer income and the improvement of living standards, the vast number of consumers in the buyer's market have higher requirements for goods and have greater room for selection. Therefore, the communication between enterprises and consumers More importantly, companies need to strengthen promotion and use various promotional methods to deepen consumers and users' understanding of their products, so that consumers are willing to spend more to purchase their products.