Do you know the story of patriotic artist Wang Yibo and NIKE falling in love and killing each other?

Capital is always a wolf in sheep's clothing, and likes to tell lies with open eyes. Xinjiang's cotton operations have recently been pushed to the forefront. There are also many celebrities who are firm in their stance. Among them, the first one to stand up is Wang Yibo, the idol of thousands of girls. You may not know how determined Wang Yibo is to terminate his contract with Nike this time. Wang Yibo has been very fond of Nike since he was a child

He has been a cool guy since he was a child. He is very handsome and has a cool temperament. He likes sports very much and likes NIKE’s philosophy of “Just do it”. Wang Yibo has been a die-hard NIKE fan since he was 13 years old. Just like NIKE's classic advertising slogan, he will never move forward. Later, Wang Yibo was moved by Lehua and joined UNIQ, and he owned more and more NIKE equipment. Careful fans will notice that Wang Yiguangbo is wearing NIKE in most of his airport pictures, which shows his love for this brand.

Wang Yibo was invited to become NIKE’s official partner in my country. You have to know that Nike, as the world's first-tier sports brand, is considered "top-tier" globally, and it has not officially announced a spokesperson in China so far. Almost all the spokespersons we see are top foreign athletes, such as NBA's Kobe Bryant, Jordan, etc. The Chinese Yi Jianlian in the NBA is only a sponsored player of NIKE. Therefore, as Wang Yibo is NIKE’s first spokesperson in my country, you can imagine how valuable this endorsement is. At the same time, Wang Yibo's global popularity has been greatly improved. Wang Yibo is no longer a "wild spokesperson" played by fans, but a plausible "official spokesperson".

From then on, NIKE products only need to be labeled as "Wang Yibo's same model", and they will become very popular and sell out. Wang Yibo's pair of jelly shoes of the same style are becoming more and more popular in the shoe circle. They are harder to grab than AJ and are very popular among young people in China. Wang Yibo chose his country without hesitation

Wang Yibo had just been working closely with NIKE for just one year, but the revelations that Xinjiang cotton workers were making things difficult for him put him in a dilemma. On the one hand, it is my motherland, and on the other hand, it is my favorite brand. Why is Wang Yibo so entangled? He could just hide away like some celebrities and wait for the limelight to pass before quietly coming out to waste money.

But Wang Yibo can't do it, because Wang Yibo is a star who loves his motherland very much. His personal account always forwards news about the motherland. For example, when commemorating the 70th anniversary of the War to Resist U.S. Aggression and Aid Korea, Wang Yibo forwarded the content of CCTV News and said, "Remember the history, pay tribute to the heroes, and remember the home and country forever." It can be seen that he is a good man and star who loves his family and country and leads by example.

Fans also said that Wang Yibo liked the soup there when he was practicing in South Korea simply because it resembled Henan’s home cuisine. Although Wang Yibo is far abroad, he still cares about his motherland and his homeland, so it is understandable that he would seize the opportunity with his beloved. But we have no idea how much pressure Wang Yibo endured. First, Wang Yibo and NIKE are still under contract, and hasty termination of the contract will require the payment of huge compensation. Second, NIKE has a strong root and branch in my country and is rich and powerful. No one dares to be the first to take offense. We are all waiting for the development of things.

There are rumors online that someone claims to be a Nike insider, saying that Wang Yibo's collaborators and companies are suppressing him, telling him not to speak out and wait for others to take the lead. Wang Yibo was very angry about this. He spent a lot of money out of his own pocket and did a lot of things before he finally spoke out and turned the situation around. When many celebrities lost their voices in the face of insults to China, only Wang Yibo bravely stood up and took the lead in terminating the contract. His courage and patriotism are incomparable to ordinary people. After the contract was terminated, Wang Yibo was ruthlessly blacklisted by NIKE

NIKE not only deleted all content about Wang Yibo's endorsement on its official website and a certain blog, but also secretly changed its slogan to ridicule. NIKE changed the slogan to "let trash do the talk", which means "talk harshly based on your ability." Originally, NIKE wanted to introduce that this shoe is made of environmentally friendly materials, and there is nothing wrong with the slogan, but thinking about NIKE's recent The mood of Xinjiang Cotton is very obvious.

At the same time, Wang Yibo was not to be outdone. He also deleted many materials related to cooperation with NIKE. The photos related to NIKE were deleted spotlessly, and there was no trace of NIKE in his personal account. Wang Yibo officially broke up with his early love NIKE. As long as he stands upright, Wang Yibo will never lack endorsements wherever he goes. No, as soon as Wang Yibo cleared his contract, many domestic sports brands offered him an olive branch. For example, Hongxing Erke called Wang Yibo from a distance, hoping to cooperate with him.

Looking forward to Wang Yibo joining the domestic brand and promoting domestic products. Wang Yibo's cancellation of his contract with NIKE this time not only showed his dominance, but also set a new trend for Chinese celebrities. This kind of operation has also attracted the favor of a large number of netizens. People who did not know him or were not interested in him have also become fans and have a good impression of Wang Yibo.