School logo system, what are the design principles?

The final effect of logo design should be love at first sight, with connotation, beauty, culture and history.

Image design is not limited to enterprises, schools, institutions, etc. have also begun to gradually realize the importance of image. For enterprises, logos are divided into two types: corporate logos and commercial logos. The corporate logo is the logo of the entity engaged in production and business activities

The product logo is the logo of the goods produced by the company, also called a trademark.

Both companies and products have the same design characteristics, design methods and design principles.

(1) Characteristics of corporate logo

Unique and distinctive recognition is the primary feature of corporate logo.

The symbolism of spiritual connotation is the essential characteristic of corporate logo.

Aesthetic styling is an important feature of corporate identity.

Being malleable in implementation is an essential feature of corporate identity.

The application range of logos is extremely wide. Therefore, logo design should take into account the expression effects on plane, three-dimensional and different materials. Some logos are beautifully designed, but are complex and expensive to produce, which inevitably limits the breadth and convenience of logo applications.