Design requirements for exhibition hall design

(1) Harmony. Many people believe that among all laws, harmony is the most important law in booth design. An exhibition stand is composed of many factors, including layout, lighting, color, graphics, exhibits, display racks, exhibition equipment, etc. Good design combines these factors to help exhibitors achieve the purpose of the exhibition. But everything has a certain degree of certainty, and if it is too perfect, it will lose its meaning.

(2) Simplicity. The more complex the exhibition stand, the more likely it is to confuse visitors and the less likely it is to create a clear and strong impression. The average person can only accept limited information in an instant. The audience moves in a hurry, and if they cannot get clear information in an instant, they will not be interested. In addition, complex booths can easily reduce the work efficiency of booth personnel.

Exhibits should be placed in a representative manner, and secondary products may not be displayed. Exhibition companies often think that quantity can show value, so they pile up a large number of exhibits. Stacking exhibits in a limited space actually has the worst effect. When choosing to arrange exhibits, you must be selective and give up something.

Don’t use all design and placement techniques. Simplicity and clarity are the best ways to attract audiences. Photos, charts, and text descriptions should be clear and concise. Design decorations that are irrelevant to the exhibition objectives and content should be reduced to a minimum. Do not hang trivial things on the booth wall panels, such as exhibition brochures, small photos, etc. Don’t distract your audience with irrelevant stuff.

Sometimes it’s superfluous, sometimes it’s the client’s request, sometimes it’s the designer’s self-righteousness and principle. Learn to put yourself in someone else's shoes. No one wants to appreciate a work that they think is too wordy.

(3) Highlight the focus. The display should have a center and focus. The focus selection should serve the purpose of the exhibition, which will usually be a special product - a new product, the most important product or the most valued product. Highlight key exhibits through location, layout, lighting and other means. The information desk can also be a focal point. Audiovisual equipment can also attract visitors to the exhibition stand. In order to produce the maximum display effect, the focus should be designed and arranged, but there should not be too many focus points, usually only one. Excessive focus can easily distract visitors and weaken the overall impression. Key exhibits can be highlighted and emphasized through separate display and use of spotlights.

Sometimes, a work needs the finishing touch, and the same goes for exhibition stand design. It may need a beam of light or a different tone to make the personality vibrant.

(4) Express a clear theme and convey a clear message. The theme is the basic information and impression that the exhibitor hopes to convey to visitors, usually the exhibitor itself or the product. Expressing a clear theme is, on the one hand, the use of focal points, and on the other hand, the use of appropriate colors, graphics, and arrangements in a coordinated manner to create a unified impression.

Exhibitors with sufficient budgets often build luxurious booths to impress visitors, but may not convey clear themes and messages. Designers often focus on attraction and shock, but neglect to express clear business intentions or neglect to promote products.

The use of design, layout methods and supplies must serve the exhibition objectives and be consistent with the exhibition content. Do not post photos or drawings that are irrelevant to the exhibition objectives. Do not play background music that is irrelevant to the content on display.

If you only produce pictures for luxury or according to the customer's price, you can say that you are not a good designer. The usefulness of a diagram is directly related to its design.

(5) Establish an eye-catching logo. Distinctiveness can attract more visitors, make it easier for visitors to identify and look for, and make an impression on visitors who have not entered the exhibition stand. The design should be unique, but should not deviate from the exhibition objectives and commercial image.

When you go out and look at other people's design drawings, there is only one possibility in the end: you don't know what kind of drawing you should design, and you have no theme.

(6) Design from the perspective of the target audience. Traditional designs, especially those of temples, palaces, banks, etc., emphasize eternity, authority and grandeur. But in competitive exhibitions, the success of an exhibition depends largely on the interest and reaction of the audience. Therefore, exhibition design must consider people, mainly the purpose, emotions, interests, opinions, reactions and other factors of the target audience.

Designing from the perspective of the target audience can easily attract the attention and buzz of the target audience, and leave a deep impression on the target audience.

(7) Consider space. Designers also need to consider the number of booth staff and number of visitors. A crowded booth is inefficient and can cause some of your target audience to lose interest and patience. An empty booth, in turn, will have the same effect. Since designers don’t have much decision-making power over the booth area, they mainly rely on design arrangements, such as layout, usage of booth racks, and layout methods.

(8) Arrangements for abortion. The exhibitor may hope to have a large number of visitors who can move around freely in the booth; may wish to attract a large number of visitors; may wish to only allow selected visitors to enter the booth; may wish to record the data of each visitor; may wish to record only those who have visited the booth. A filtered minority audience; or not even considered for the job. Therefore, designers must understand what kind of flow of people the exhibitors want from the beginning.

(9) The booth is easy to build and dismantle. The booth structure should be simple and can be assembled and disassembled within the specified time. The timing of construction and demolition work is usually determined by the exhibition organizers. Designers should know the construction time before starting the design.

(10) Design carefully and not change easily. When designing, you must be thoughtful and comprehensive. Once the design plan is discussed and approved, do not change it easily, especially do not change it at a later stage. Changes may delay the construction, increase costs, and even affect the opening.

(11) Design within budget. Budgets are often a source of conflict. There can be a big gap between budget and design requirements. As a designer, you must accept the budget realistically and try your best to complete the design work within the budget. If the budget is unclear, it doesn't mean there are no limits. This is likely to cause a lot of trouble. If the design and construction expenses are excessive, the designer should bear the responsibility. Therefore, insist on clarifying your budget criteria. Control expenses, arrange all projects and standards in advance, and complete design and construction work within budget.

Space issues in commercial display design 1. The concept of space in display design

Display art and space are inseparable. It can even be said that display art is the art of organizing and utilizing space. Regardless of the concept of display design, the essence and characteristics of display design, the scope of display design, and the procedures of display design, we can find that the concept of space runs throughout. Exhibition design is the creation of a man-made environment, and space planning has become the core element of exhibition art. Therefore, it is very necessary to first clarify the concept of space before discussing space design, and every designer needs to keep it in mind as the "cornerstone of the concept".

With the development of modern science and technology, various dynamic display forms have appeared in exhibition halls in many developed countries. This form of dynamic display is not just a combination of points, lines, surfaces, colors and lights, but the use of modern scientific and technological means, using modern audio and video technology, photography technology, computer simulation technology and other methods, at the display site. It creates a more realistic scene, allowing the audience to be completely immersed in a more real virtual space, as if forming a "time tunnel" across time and space. In this way, the distance between time and space is changed. From this dynamically changed space and time shifted by changes in time and space, the audience can use their own psychological changes to experience the eternally moving objective world.

2. The processing of functional space in the display environment

Spatial environment of any nature is composed of various functional spaces, and the display environment is made up of various functional spaces due to its special nature. The means of expression of space convey information to the audience to achieve the purpose of promoting and deepening the image of the company and products, so it has higher requirements for the organizational planning of the functional space it contains. Only by properly handling the relationship between various functional spaces such as public space, information space, auxiliary function space, storage space, staff space, reception space, etc., so that they exist harmoniously and unified within a public space, can we Achieve truly good display design.

Display art is a very practical art. Any display design is to organize elements for a certain purpose to make them into a whole.

When making a display design, functional partitioning of the space is the primary task, and it is also the basic guarantee for successfully completing the entire display process. Functional zoning is a spatial analysis of various functions of display activities and their interconnections, so that space zoning meets functional needs. For example, the design of independent booths in an exhibition requires functional analysis of the space, appropriate configuration of functional areas such as negotiation areas, display areas, product or corporate image display areas, etc., and also consideration of coordination with the style of the entire exhibition. unified. Another example is the public space in the display environment, which is an area for public use and activities. When planning, you should pay attention to four aspects: it must be easy to enter and exit, there should be enough space, and there should be enough space for people. Conversations should not disturb other visitors, and there should also be space for resting and drinking water.

Contemporary display art has developed into a comprehensive manifestation of modern scientific and technological achievements, and the components involved have become more and more complex, and have incorporated digital means, integrated sound, light and electricity methods, etc., echoing it. The most important thing is the update and increase of functional space. This puts forward higher requirements for designers to analyze and plan the space. As far as the display environment itself is concerned, the adoption of reasonable space design is the key to artistic effects such as jumping rhythm and smooth rhythm in the display design; correctly handling and grasping the complementary relationship between functional spaces is the essence of constructing an ideal display environment.