Tips from Haidilao: Please keep your belongings and women safe. Is it appropriate for Haidilao to have such a slogan?

Haidilao hot pot can speak for itself, but Haidilao’s managers cannot speak anymore

? In Haidilao, the number one hot pot brand in China, there is such a promotional slogan in a prominent place in the store : Please keep your belongings and girlfriend safe! It looks like an ordinary propaganda slogan, but it is particularly disgusting when read, and people can't help but feel disgusted. In particular, it has been strongly condemned by the majority of female consumers. They say that this is simply a blatant insult to women and is incompatible with the excellent culture advocated by Haidilao Enterprises. It can even be said to be completely different. ?

? ?Sichuan Haidilao Catering Co., Ltd. was established in 1994. It is a famous listed company in China's catering industry. The company's market value is approximately more than 58 billion yuan. It is a leading enterprise in the domestic hot pot industry. Legal representative Zhang Yong. Haidilao's main brand is Sichuan style hotpot, which is compatible with hotpots from all over the country. Under the careful management of the corporate team and after years of hard work by all employees, Haidilao has learned from all sources and gradually formed its unique corporate culture. With high-quality and considerate services , exquisite and authentic ingredients and pure and delicious taste, it is the leader in the domestic hot pot industry. Haidilao has publicly proudly claimed that it has been imitated and never surpassed. Over the years, Haidilao's considerate and warm service has indeed won the favor of consumers. It is affectionately called "Good Hotpot Can Speak for Itself" by consumers, which shows that its good reputation is extraordinary.

?A simple slogan, some people will think it is nothing to make a fuss about. But it is clear from the inside. This slogan fully exposes the shallowness and ignorance of Haidilao's corporate culture management managers, and fully exposes their male chauvinist ideas, which label women as material attributes and treat women as men's appendages. , using a caring and gentle appearance to cover up his dark psychology of male superiority and female inferiority. His deeds are despicable and his heart can be punished.

? Men and women stand in the same blue sky and walk on the same fertile land. Each has made indispensable and irreplaceable contributions in different fields. There is no distinction between high and low. We have been chanting the slogan of equality between men and women for hundreds of years. Especially after the founding of the People's Republic of China, equality between men and women and equal pay for equal work have been reflected in the law, which fully demonstrates the improvement of the status of Chinese women. The idea of ??treating women as objects blatantly commodifies women, which is a restoration of the feudal legacy of objectifying women, and should be vigorously pursued by the whole society.

? Haidilao actually wrote "Please keep your belongings and girlfriend" in a prominent position in the lobby. Such an insulting slogan is braving the world's disdain. I don't know whether it is ignorance or fearlessness.