Opening celebration planning plan

Three articles on planning plans for opening celebrations

In order to ensure that work or things are carried out smoothly, it is often necessary to formulate a careful plan in advance. The plan is to clarify the time, place and purpose of the action. Written plan of expected results, budget, methods, etc. So how should we write a plan? Below are 3 opening celebration planning plans that I have compiled for you. They are for reference only. Let’s take a look.

Opening Ceremony Planning Plan Part 1

Members and division of labor of the preparatory team

1. Time: month, day, hour.

2. Location: West side of People’s Square

3. Members and division of labor of the preparatory group:

(1) Leader of the comprehensive coordination group: 1 Member: 3 people

Responsibilities: Responsible for the program coordination, personnel scheduling, guest arrangements, vehicle scheduling, etc. of the ceremony.

(2) Promotional materials team leader: 1 member: 2

Responsibilities: Responsible for issuing invitations, guest list statistics, formulating ceremony procedures, and hosting speech

< p>, all speech drafting, review, preparation of publicity materials, contact and arrangements with reporters from various media, publicity and reporting of the ceremony, etc.

(3) Venue layout team leader: 1 person Member: 2 people Settings, hanging slogans in each unit, etc.

(4) Etiquette group leader: 1 person Member: 2 people

Responsibilities: Responsible for the preparation of ceremonial items, etiquette group invitations, welcomes, rostrum services, and celebration ceremonies Process etiquette services, etc.

(5) Etiquette Group 2 leader: 1 member: Etiquette company employee

Responsibilities: Responsible for celebration supplies such as colorful crackers, firecrackers, rainbow doors, and hydrogen balloons.

(6) Reception team leader: 1 person Members: 8-12 people , accommodation, souvenir distribution and other work.

(7) Security team leader: 1 person Member: 5-10 people Maintaining personnel order and other tasks.

(8) Guest sign-in and gift reception group leader: 1 person Members: 2-4 people

Responsibilities: Responsible for the sign-in, gift reception and registration of all guests, and participation in the celebration Statistics and reception work for leaders and guests.

(9) Health Team Leader: 1 Member: 2

Responsibilities: Responsible for the environment of the route passed by the guests and the sanitation of the celebration site.

(10) Gift distribution team leader: 1 member: 2 people

Responsibilities: Responsible for all souvenir distribution and statistical work.

IV. (Attached are the contact numbers of relevant staff):

Dining schedule

Dining location: Grand Hotel

Lobby table (The hotel’s main leaders will accompany you to the meal)

Leadership positions

Leadership positions

Leadership positions

… Opening Ceremony Planning Plan 2 < /p>

In the golden autumn season, Shifang Digital City is about to grandly open. As the largest digital mall in our city, it will surely attract widespread attention and expectations from all walks of life. This opening ceremony is a timely and good image promotion opportunity for Shifang Digital City to all walks of life. It is a good opportunity to establish a corporate image through good brand image promotion planning, wonderful celebration activities, and grand project launch ceremonies. As well as the promotion of all media, it will fully demonstrate the image and strength of the Digital City and the confidence of the majority of settled merchants to create brilliance. Promote good communication between the company and all sectors of society through the opening ceremony; enhance merchants' confidence and cohesion in the company.

This celebration will use interactive activities and targeted promotional activities as connection points, which will make it easier to introduce cognitive awareness and impress the majority of consumers. It will be of great help to the establishment of the brand and truly Build Shifang Digital City into the city's authoritative trading market for digital sales, the first choice for consumers, and a cornucopia of wealth for merchants.

1. Date: Month, Day, 20xx

2. Venue:

3. Organizer:

4. Guests: < /p>

5. Media representatives:

6. Representatives of all parties:

7. Layout description: (with pictures)

1 Sign-in area : Photo background, as a foil, you can add your logo next to it.

2 Main stage of the promotion ceremony: Rectangular stage

3. Main background: Big spray

4. Exhibition panels: The first type of exhibition panels are divided into ten squares The Cyber ??City logo is used as the background image to introduce Shifang Trade City. The second level is the introduction of Shifang merchants; the third level is the merchant promotion display board

　5. On-site rainbow door

　6 . Lantern stick

7. Floating in the air

8. On-site flower basket

9. On-site banner

10. On-site giant banner

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11. Square Flower Bed

8. Procedure:

1 9:00 Guests sign in (music: military band) and the audience enters the venue.

2 9:30 Host’s speech

3 Leader’s speech

4 Guest’s speech

5 ***Ribbon-cutting

6 Release doves of peace

7 Set off firecrackers

8 The host delivers a speech and cuts the ribbon

9 Can lead guests to visit the mall

10 Publicity and promotion activities begin

9. Large-scale performances: (two days)

In order to enhance the atmosphere, gather popularity, and increase the effect of on-site activities, large-scale on-site performances are arranged

Time: 9:30-----11:30 pm 14:30---17:30

The actors will invite the most powerful singers and dancers in our city

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10. Promotional activities

Fashion display

→ Duration: slightly

→ Key points:

a) In the shopping mall External open platform.

b) The event time is designed during the trial opening period

c) Cooperate with relevant merchants and hire professional models to perform catwalks to reduce mutual costs.

d) Include songs, dances and other performances during the catwalk,

e) Hosts must pay attention to interactivity and allow guests to participate

f) In Add mini-games to the event.

g) Requires equipment and personnel:

Marketing plan:

In the behavior of market operations, we must pay great attention to the weapon of promotion, because "promotional activities" It is a double-edged sword. If the degree and depth of promotion are not controlled well, it will hurt yourself. The mall is currently in its opening period and can do some promotional activities, but if it is too frequent, it will cause consumers to lose trust in its brand.

We recommend using a gift promotion strategy for this event.

Strategy 1: On the day of the event, in order to attract popularity, you can use the strategy of giving away when you come, so that everyone who comes to the mall can Consumers can gain something, increase their goodwill towards the mall brand and expand their popularity. The face value is around 5-10 yuan.

Strategy 2: All customers who participate in on-site activities will be given shopping mall coupons, thereby attracting some relatively long-term repeat customers to the mall.

The face value is around 25-50 yuan

Strategy 3: Find cooperative units (such as pubs, teahouses, KTV, etc.). During the opening period, customers who purchase goods in the mall can enjoy coupons from the cooperative units< /p>

In-store

Strategy: 1. All products in the mall must be of guaranteed quality. In some areas, simple inspection methods for product quality are designed to establish a ***** An image that values ??quality.

Strategy 2. Design 3-4 resting spots inside the mall, and decorate them with fashionable, travel magazines/essay DM sheets/mall area maps, etc. for guests to view

1. Department division of labor

1. Establish an opening preparation office (responsible for the overall division of labor of each department)

2. Propaganda Department (responsible for media contact and publicity plans)

3. Celebration Department (implementation of all celebration facilities)

4. Reception Department (planning invitations to guests and reception)

5. Logistics Department (guaranteeing the normal operation of the implementation department) work)

6. Safety and Security Department (to ensure the safety of the celebration work)

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Dear leaders, distinguished guests, ladies and gentlemen: In the golden autumn season, the sky is high and the clouds are clear, and the breeze is refreshing. In this beautiful and charming November, we Gathered at the foot of the main peak of the scenic Dabie Mountain, a grand completion ceremony was held for Hubei Huitao Jiuzihe Pharmaceutical Co., Ltd. First of all, on behalf of the Party Committee and the Town Government of Jiuzihe Town, I would like to express my warm congratulations to Huitao Pharmaceutical, which was completed and put into operation today, and to those who have worked hard for the construction of the project. Read more >> Opening Ceremony Planning Plan 3 < /p>

1. Foreword

The opening ceremony is based on creating a grand celebration atmosphere, and the activities are aimed at forming good brand publicity and image display effects.

Through this opening and guest reception activities, the theme and taste of Hangzhou XX Liquor Company's "luxury sauce-flavored and delicious classics" were reflected, leaving a deep impression and good reputation in the minds of participating consumers, and establishing brand loyalty. , to materialize potential customer groups and establish a leading position in the industry.

2. Activity Procedures

This plan consists of two parts: opening ceremony and promotional activities

The layout of the main venue of Hangzhou XX Liquor Company is as follows:

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1. Stage:

The stage is set up in the square on the first floor of the Zhongnan International Building where Hangzhou XX Liquor Company is located. A 15-meter large arch is used on the left side of the square (in the middle of the two floors) to set off the atmosphere. Due to the hot weather, an awning of about 150 square meters was built in the center of the square in front of the gate of "Zhongnan Building".

The red carpet stretches from the arch to the awning. There are two welcome guests from the arch to the awning, as a welcome avenue, with small flower pots on the side.

The main stage is located at the south gate of Zhongnan International Building, with the platform above the existing steps (three meters) as a stage, with a background wall covering the existing glass door and a red carpet on top. There are speakers on the left and right of the stage and a standing microphone in the middle. Green plants and colored bonsai flowers are placed under the spray-painted screen at the back of the stage. Embellishment (including offstage).

2. Complete audio set: a set of 2 main boxes, 2 monitors, 1 mixer and cabinet.

3. Background frame construction: 6 meters long * 3 meters high frame structure.

4. Construction of awning: Build an awning about three meters below the steps of the main stage, with an area of ??10 meters * 15 meters. There is an entrance on the left.

5. Placement of tables and chairs: The entire awning is covered with a red carpet, and 100 chairs are placed for guests to sit.

6. Welcome area: There are 4 welcome staff inside the awning to guide guests to their seats and distribute mineral water.

7. Arched door: There is a 15-meter-wide arched door on the left side of Zhongnan International Plaza.

Advertising blurb:

A Lively celebration of the grand opening of Hangzhou XX Liquor Co., Ltd.

Note: The placement is shown in the graphic renderings.

8. Two aerial balloons: two hanging "Warmly celebrate the grand opening of Hangzhou XX Liquor Company"

9. Guidance sign: Under the Fourth Bridge, at the entrance of the square Set up one guide sign each.

10. Colorful roadside flags (20 pieces): placed around the square to enhance the atmosphere

11. Flower baskets (1.5 meters high, three layers of flowers): The words on the flower baskets: Congratulations to Hangzhou XX Liquor Co., Ltd. grand opening*** company congratulations

Flower baskets were placed on both sides of the stage.

12. Corsage (20 flowers for guests)

13. Ribbon-cutting: Superior leaders cut the ribbon together (the etiquette lady comes on stage, for reference only.)

14 , Miss etiquette: 6 Miss etiquette, dressed in uniform red cheongsam, stood at the designated place to welcome guests.

15. Arrangement of vehicle entry and exit guide signs, guest rest areas, and other signage: Set up vehicle entry and exit and parking guide signs at fixed locations on the edge of the square, and vehicles should park there. Vehicles will be parked uniformly under the guidance of security guards. Note: Security guards will pay attention to on-site parking arrangements.

16. Process display rack: A conference process display rack is set up at the guest entrance, which mainly indicates the approximate meeting time and the guest banquet location map.

17. Go through relevant approval procedures: communicate with the property company for stage construction, and submit to the Meteorological Bureau for approval.

18. Other material preparation:

1. Names of main VIP seats, flower trays, flower baskets, colored balls, ribbon-cutting tools, etc.

2. Guide signs, parking signs, sign-in signs, rest area signs and guide signs.

3. Atmosphere rendering objects, stage, background stands, speakers, colorful flags, tables and chairs;

4. Host, staff, etc.

5. Be prepared for rainy weather.

3. Guest Tasting Session Arrangement

1. Sign-in desk: The sign-in desk is located on the left side of the entrance, with two tables and two staff members. Prepare two table cards (guest sign-in desk) and sign-in book, as well as some pens.

2. Welcome 6 guests and guide them to their seats.

3. The main stage of the tasting meeting: It is located in the center of the Geshan Hall, with a 4.5*3-meter background wall behind it. The stage is the hotel’s stage, and the hosting stage is on the right with flowers.

4. Projector: A projection screen is provided on the right side of the stage for PPT explanation. ;