What are the precautions for storefront signboard design?

Among the application elements of storefront design, how to design storefront signs is the primary problem to be considered. Imagine that before entering the store experience, customers will inevitably notice the appearance of your store, with a subtle "heartbeat" feeling, and may eventually enter the store for consumption. It can be seen that storefront signboards need to spend more time on design considerations.

1, the text design of storefront signs Some artistic, three-dimensional and advertising storefront signs composed of slogans, affiliation and numbers are constantly emerging. At the same time, the design of these characters should also pay attention to several points: the font, size, convexity and concavity, color and location of the store name should be adapted to local conditions; The text content is concise and consistent with the products sold; Artistic Chinese characters and characters should take into account public aesthetics and universal recognition.

2. Store advertising signs are named after the spirit of contact service. This naming embodies the spiritual outlook of the civilized operation of the store and gives consumers a sense of trust. Such as "Banli Snack Bar" and "99 Branch", which implies the business purpose of small profits but quick turnover.

3. Choose different materials for the production of storefront signboards to achieve ideal results. Regular inspection and maintenance must be adhered to.

4. The naming of shop signs should be unconventional, easy to read and remember, in line with customers' consumption psychology, beautiful, neat and attractive, so as to promote consumers' thinking activities and achieve ideal psychological requirements.

5. Shop signboard planning should not only focus on giving consumers outstanding thoughts and feelings in form, material, composition, appearance and color. More efforts should be made in naming. The planning of shop advertising signs and the efforts of liaison services should be worthy of the name. This naming embodies the energy style of shops in civilized commerce and gives consumers a sense of trust. Clever use of traditional culture to name such a name can reflect the operators' good wishes to consumers, arouse consumers' beneficial association and make them feel intimate with the store. Borrow the name of a celebrity or founder to name such a person who is known by others, so that customers can know their characteristics through their names, which is convenient for carrying forward association and memory.

6. It is best to stand in the front of the building where it is easy to see. Hanging it too high is meaningless. When the signboard is big, it can barely make do. When it is small, it will inevitably make it difficult for consumers to walk with their necks up.

7. The signboard design of the storefront should be in harmony with the surrounding environment to form a comfortable, coordinated and complementary atmosphere. If the store is located in a commercial street with a certain style, we should pay attention to ensuring the overall unity and harmonious beauty of the street landscape.

8. The lighting function of storefront advertising signboard design is also very important. You can increase the visibility of the store at night. You can also make different lighting effects for signboards and create a lively and pleasant atmosphere for the situation. For example, neon signs and fluorescent signs can be planned into various shapes and colors. The wonderful changes and flashes of lights can produce a sense of movement. Compared with static lights, this kind of lights can enliven the atmosphere and make it more attractive.