What is intensive cultivation in business circle and what is its significance?

In recent years, intensive cultivation in the business circle has been widely concerned in the sales industry. Its significance lies in digging deep into the resource information in the existing commercial resources, finding more potential demand or creating new demand, attracting sales targets and realizing sales growth.

Significance of intensive cultivation in business circle

Take the real estate industry as an example. In the vast real estate market with clear division of labor, an ordinary broker is often only responsible for his own area, while many chain stores under the same brand are also responsible for their own areas. Especially between direct stores and franchise stores, they have a clear understanding of their business circle.

How to tap the limited business circle resources to the maximum is a very important issue.

Intensive cultivation method

Or take real estate as an example: the general method is to refine the work unit and expand the target information. For example, not with the community as the unit, but with each household in the community as the target unit, make a detailed target map from the residential area and commercial area of the region to the specific community or commercial building, and then to each household or commercial building in the community, and make a complete business district housing map. At the same time, each information point in the map is expanded into an information chain or even an information number. Such as: owners, property owners, settlers, school district division, street division, water, electricity and heating situation, historical price, current price, owners' intention to rent and purchase new houses, owners' family and social relations, rental and purchase intentions and housing market expectations. This kind of information undoubtedly realizes the deep excavation of the interests of the business circle, and these are still in the micro sense. We can also study the value development in the business circle from the macro regional planning development and even urban development planning, provide good market expectations and capture business opportunities.

Intensive development of business circle

The significance and methods of intensive cultivation in business circle include but are definitely not limited to those mentioned in encyclopedia, and there will be more ways and means. With the efforts of colleagues in various industries, I believe that a form of intensive cultivation in business circle, which integrates online information search, offline network collection, regional inward digestion and regional outward expansion, will be more prominent and obvious. When intensive cultivation in business circle becomes a compulsory course for everyone, people are more concerned about how to seize the business circle with the fastest speed.