Wanli Tire of South China Rubber Tire Co., Ltd.-Company Profile

Guangzhou South China Rubber Tire Co., Ltd. takes revitalizing China tire industry as its own responsibility, adhering to the corporate philosophy of "building corporate culture, building world famous brands and realizing scientific development", adhering to the entrepreneurial spirit of pragmatism, innovation, hard work and enterprising, and taking "being the best tire in China and creating world famous tires in China" as its goal, and constantly creating a new chapter in China tire industry. Through digesting, absorbing and upgrading the imported technology, Hua Lun has gradually mastered the core technology of modern tire manufacturing, formed an independent intellectual property system and technical system, and its comprehensive strength and technical ability rank among the top in the domestic tire industry. At present, Hua Lun Company is a "national enterprise technology center" and a "high-tech enterprise", and has been recognized as a national testing center by CNAS. In recent years, Hua Lun has achieved excellent economic benefits by strengthening internal management, improving the quality of employees, vigorously promoting independent technological innovation and constantly exploring domestic and foreign markets. "Scientific management, strict factory management, excellent quality and exquisite excellence" are the enterprise characteristics of Hua Lun. In 2008, Hua Lun Company continued to maintain rapid growth, producing 8,543,700 tires and achieving sales income of 2.76 billion yuan.

"Quality first, continuous improvement" is the quality management policy of Hua Lun. Hua Lun Company has established a strict quality control system according to the most authoritative TS 16949 system in the world, and implemented the whole process management in the quality management process. The quality management system comprehensively covers product development and design, raw material supplier development, incoming inspection of raw and auxiliary materials, quality monitoring of production process, external quality inspection of finished products, internal quality inspection of finished products, logistics and after-sales service. The whole production process of Hua Lun Company is carried out in strict accordance with the requirements of the quality system, and all production processes are equipped with work instructions. According to the process inspection plan, comprehensively inspect the key control points in the production process, and keep the traceable original production records. Through the company's tire quality and safety information traceability research and system, the whole process of tire production → quality inspection → storage management → logistics and transportation can be traced back.

Through long-term unremitting construction of quality management system, the quality control of Hua Lun Company has reached the international advanced level. The company has successively passed the German automobile industry VDA6. 1 system certification, ISO900 1 quality system certification, ISO 1400 1 environmental protection system certification (the first in the same industry in China) and ISO/TS 16949: 2002 system (domestic).

Based on the first-class product quality control capability, Hua Lun Company provides consumers with high-quality professional tire products and services. At present, Hua Lun is the enterprise with the most complete model of radial tyre size in China, and its main products include three series: car radial tire, light truck radial tire and truck radial tire. Car radial tires are suitable for Mercedes-Benz, BMW, Volkswagen, General Motors, Ford, Toyota, Honda, Nissan, Peugeot and other cars; Light truck radial tires are suitable for various SUVs and light trucks such as Mercedes-Benz, BMW, General Motors, Mitsubishi, Toyota, Honda and Cheetah. Radial truck tires are suitable for various large passenger cars and heavy trucks such as Mercedes-Benz, Volvo, General Motors, Mitsubishi, Jiefang and Dongfeng.

The company has more than 1200 kinds of pattern products, providing consumers with a wide range of professional choices that are safe, reliable and energy-saving. Wan Li brand tires have been matched with well-known domestic manufacturers such as Shanghai Volkswagen, FAW Pentium, FAW Volkswagen, FAW Hongqi, faw liberation, Erqi Dongfeng, Changfeng Cheetah, Shenzhen BYD, Hainan Mazda, Zhengzhou Nissan and Guangzhou Isuzu, and have established business relations with Guilin Bus, Nanning Bus, Guangzhou Bus and Beijing Bus. The domestic marketing network covers all provinces and cities in China, with more than 100 provincial agents. The international market network covers Europe, America and other regions, and more than 70% of the products are exported, selling well in Europe, America, Australia and more than 20 countries and regions.

At present, "Wanli" brand radial tire is a brand-name product (all steel) in China recognized by the General Administration of Quality Supervision, Inspection and Quarantine, an export brand-name product cultivated and developed by the Ministry of Commerce, a brand-name product and a famous trademark in Guangdong Province. "Wan Li" brand has been registered in the major export markets of more than 90 countries and regions, including the United States, Britain, Australia, Belgium, the Netherlands, South Africa, Luxemburg and Algeria.

In order to meet the needs of domestic and foreign markets and always stand at the forefront of the times, Hua Lun firmly grasps the pulse of the market, constantly brings forth new ideas, truly keeps pace with the times, effectively ensures the upgrading of products, wins the favor of international and domestic customers, and keeps the company in an invincible position.

At present, Hua Lun Company has owned the tire core technology system with independent intellectual property rights, and has successively undertaken the Tenth Five-Year Plan, the Eleventh Five-Year Plan, the 2006 National Torch Plan and the 2006 National Action Plan for Promoting Trade through Science and Technology, and won the national key new products in 2004 and 2005. In 2007, we developed 26-inch high-performance radial tires for passenger cars (the 7th in the world and 1 home in China) and run-flat tires (the 7th in the world and 1 home in China). On this basis, a 28-inch high-performance radial tire for passenger cars was developed in 2008 (the fifth in the world, domestic 1 car).

From June 5, 2007 to 10, Wanli 26-inch high-performance tire and run-flat tire received extensive attention from customers all over the world, and Wanli 28-inch high-performance tire was well received by customers at Bologna International Tire Show, Italy. Exhibitors spoke highly of Hua Lun's high-quality brand image and self-developed high-grade tire series, which won honor for the tire industry in China. With the style of high standards, strict requirements, striving for perfection and stressing practical results, Hua Lun strives for self-improvement and bravely climbs new heights in China tire industry.

2 1 year has passed and history has turned a new page. In the wave of reform, Hua Lun people have found their own melody and rhythm, and established the development direction of enterprises. In recent years, Hua Lun has taken on more social responsibilities, and donated money to build Hope Primary School in Ruyuan Yao Autonomous County, where Yao people live in northern Guangdong, to donate children who are out of school. Donated for the Indian Ocean tsunami, Shaoguan, Ruyuan snowstorm and Wenchuan earthquake ... Hua Lun people actively participated in various social welfare undertakings, promoted healthy corporate culture and constantly sublimated corporate cohesion.

Hua Lun Company actively extended the industrial chain and used its own technological advantages to enter the fields of motorcycle tires, special tires and retreaded tires, forming a relatively complete industrial chain. According to the company's development plan, it is predicted that in 5-8 years, Hua Lun Company will develop into an international large-scale comprehensive tire enterprise with an annual output of more than 30 million tires and an annual output value of 654.38+0.5 billion yuan. "Building corporate culture, creating world famous brands and realizing scientific development" is Hua Lun's unremitting pursuit. Hua Lun's 5,000 employees will continue to advance towards the grand goal of "making the best tires in China and creating world-famous tires in China"!