How can I open a matchmaking agency?

Name, name, name, important things say three times. As a service-oriented industry, the name of a matchmaking agency must have a beautiful meaning, and it should have a literary associative value. At present, many single-minded entrepreneurs have no experience in naming matchmaking agencies, emphasizing personal preferences and ignoring market demand, and there are not a few names with five or six words. In fact, this is a very wrong behavior, which increases the production cost of the door and the memory burden of consumers.

The success of many enterprises is inseparable from brand names, such as Huawei and Xiaomi, which have high memory and are also conducive to word-of-mouth communication. Here, I will give you a case of successful matchmaking. The "red line group" is a rising star in the marriage and love industry. The word "red line" symbolizes the beauty of tying the knot with red money in ancient times, and the word "Tuan" symbolizes unity, uniting all social forces to tie the red line. The whole brand name is simple and easy to remember, and it also clarifies the brand positioning. At present, the brand has occupied an irreplaceable position in the marriage and love industry.

Two: Getting customers is the foundation.

From a deeper perspective, the core resource of how a matchmaking agency operates is people with a constant source, that is, single men and women. Where these single men and women come from is a problem that must be seriously considered and solved immediately. At this point, many predecessor companies, such as Red Line Group, have found experience. For example, they can hire professional offline matchmakers at high salaries all over the country. For example, they can develop a large number of contacts online through exclusive QR code marketing posters. For example, they can join the enterprise community of colleges and universities to enjoy a single resource. These marketing methods are the key to acquiring customers. As long as they master the details and skills of implementation, they can be in an invincible position in acquiring customers.

Three: Charging is the key.

This is a problem that puzzles many matchmaking operators. High fees worry about the loss of customers, while low fees are not enough to cover daily expenses and costs. Actually, the answer is simple. The key is whether the operator has enough confidence to win the trust of customers. In this era of lack of love ability, everyone is willing to pay for love, but the matchmaking industry is mixed, so many people have money to spend. Therefore, if your ability is enough to convince customers of you, then high fees will become a weapon for your matchmaking agency to gain a foothold and eliminate peers.

At the same time, matchmaking agencies should adopt a step-by-step charging model. Different price ranges can give customers more choices, to a certain extent, they can further understand their spending power and habits, and help them choose objects more accurately.

Four: the success rate is subversion.

Many matchmaking industries can't do it, and the fundamental reason is that the success rate has not kept up. After receiving the money from customers, it is easy to get rid of them whether they ask for it or not, which leads to many customers who can't find the object after paying the money, complaining endlessly, and the word of mouth can't be done naturally, and it is gradually eliminated by the market. As far as the success rate is concerned, the performance of the matchmaking agency of Red Line Group is acceptable. From the feedback of the industry and consumers, they have really done their best to meet the needs of consumers, and the success rate is higher than that of their peers.