What is the instant noodle endorsed by Jia Ling?

Jinmailang has a bucket and a half of instant noodles.

A barrel and a half of instant noodles of Jinmailang is a product launched by Jinmailang Noodle Products Co., Ltd. on 20 15. The net weight of Jinmailang is 120g, and it has four flavors: braised beef, spicy beef, beef with sauerkraut in Laotan and chopped green onion ribs.

On 20 19, Jin joined hands with spokesperson Jia Ling to bring a series of marketing and online H5 interactions around the content of the joke. In addition to online promotion, Jinmailang has a bucket of semi-namesake offline promotion in supermarkets in key sales areas such as Beijing, Shandong and Hebei. When consumers walk into the supermarket, they can see a bucket of semi-themed promotional piles of Jinmailang.

The origin of the gold name:

During an inspection tour in Japan, Fan Xianguo, president of Hualong Company, discovered an instant noodle named "XXX Lang", which is very popular. At that time, Japanese and Korean products were symbols of identity and status in the hearts of consumers. In addition, influenced by Japanese dramas, Korean dramas and cartoons, the names of "Lang" (such as taro watermelon and Hiroyuki) have become fashionable and deeply loved by teenagers, who are the main consumers of urban instant noodles.

The homonym of "gold" and "golden knife" has excellent association. If you think about it carefully, the word "Jin" is slightly tacky and rustic. Finally, the word "Jin Mai" was changed to "Jin Mai", which was called "Jin Langmai". A brand with foreign flavor, cuteness, liveliness and high association was born.