What is the value proposition?

The famous dancer and choreographer Twyla Tharp said in a book called "Innovative Habits" that achievements are actually the result of a series of behaviors-from detailed preparation, planning, directional efforts to implementation according to successful experiences, whether in the dance, business or catering industries. NABC is such a framework. When you try to put forward a brand-new proposal, it can provide four basic thinking points, so that your business planning has an unconstrained foundation.

Specifically, NABC is an acronym for four key words.

Demand-What are the unmet but urgent customer needs in the market?

Methods-Can I suggest any unique methods to meet this demand?

Benefits-What convenience does this method provide for customers?

Competition-What are the advantages of this unit cost-effectiveness to competitors and other substitutes?

In fact, General Electric, Procter & Gamble, Baode, Toyota, 3M and Gore have all used this brand-new way of thinking.