What is the corporate culture of Wuliangye Group?

Unique brewing culture. Wine is the crystallization of the collision between ice and fire, and it is the fusion of their advantages. Wuliangye Group summed up five kinds of grains in the control of ice and fire, which were respectively saccharified and fermented by "wrapping koji", fermented by pit running cycle, solid continuous fermentation, double-wheel bottom fermentation and other unique technologies in the industry, such as "layered brewing", "layered distillation" and "grading and combining jars". The perfect combination, inheritance and innovation of traditional production technology and modern science and technology have formed the unique brewing culture of Wuliangye Group.

Excellent quality culture. As a food processing enterprise, Wuliangye Group always adheres to the basic concept of "quality is the life of the enterprise, quality is the market, and quality is the rice bowl of employees", and always adheres to the central position of quality management in enterprise management. In several crucial stages in the development history of Wuliangye, whether it is the "quality-benefit" development with the goal of "Chinese wine king" for the first time, or the strategy of "highlighting the wine industry and optimizing diversification" with the goal of building a world-famous company for the second time. Wuliangye Group has always firmly grasped the "bull's nose" of quality for decades to prevent quality and safety accidents. The qualified rate of ex-factory products has remained at 100% for a long time, and the market satisfaction has steadily increased, staying above 95%.

Advanced marketing culture. In the early 1990s, Wuliangye Group established the business philosophy of "one manufacturer, achieving win-win", vigorously integrated the resources of social distributors, and took the lead in implementing the "general distributor model" in the industry. At the same time, take the lead in implementing multi-brand strategy, subdivide quality and make full use of resources; Constantly differentiate the market to better meet the needs of customers at all levels. On this basis, Wuliangye set up "East China Marketing Center" in East China on February 25th, 20 10, and tried to set up a regional sales company, which opened the exploration of the company's reform from brand management mode to regional management mode.

Efficient management culture. Wuliangye Group began to implement strict institutionalized management from 1985. Through years of exploration, improvement and perfection, a set of systematic, standardized and strict management system has been formed in all aspects of people flow, logistics and capital flow. The efficient operation of the system ensures the standardization, continuity, operability and advancement of enterprise operation.