Brand knowledge

What aspects does brand knowledge brand planning include?

0 1 brand positioning. Determine the brand's core value and differentiated positioning, and clarify the brand's competitive advantage.

Brand image. Including the design of brand name, logo, slogan and image. It is required to attract the target audience visually and linguistically and convey the core concept of the brand.

03 brand communication. Formulate the brand communication strategy, determine the promotion channels and communication methods, including advertising, public relations, promotion and other means, and convey the brand image to the target audience through various channels and methods.

Brand management. Establish brand management mechanism, including brand value evaluation, brand image monitoring, brand crisis management, etc. To ensure the stability and sustainable development of brand image.

05 brand experience. Create a brand consumption experience, including product quality, service level, purchase experience, etc. And improve consumers' awareness and loyalty to the brand.

Brand expansion. On the premise of ensuring brand stability and sustainable development, we will gradually introduce new products, services and new fields to expand the brand's influence and market share.