Classic real estate advertising copy

Former Ogilvy advertising man Guan Jianming said: Behind the thoughtful copywriting, there is a great insight. ?Insight, this word is very subtle, like peeking through a hole and discovering the secrets in consumers' hearts. Want to make people who see the advertisement first be surprised, then have a strong scream, and finally be impressed? Only you win my heart. Below, I will share with you the relevant content of classic real estate advertising copywriting. I hope it will be helpful to everyone. 7 hit-and-miss real estate advertising copywriting that will make you speechless!

◤ The father is 70 years old and the son is 10 years old. Who do they live for? ◢

◤ The boss is 40 years old , the subordinate is 30 years old, his career is over? ◢

This version of the advertising copy will thoroughly display the "40-year-old phenomenon" while also expressing the 40-year-old as the backbone of society. This group of people, while undergoing pressure from all aspects, needs more care, love and care.

? Hurts Your Villa? Starting from the physical changes and emotional expressions of psychological symptoms of 40-year-old people, it directly pokes at the pain points of 40-year-old people, causing screams.

◤ IT? Rat tribe? Not burrowing◢

◤ Looking at the tiger, it is actually quite reliable◢

Based on the 12 zodiac signs As a clue, the consumer behavior of the customer group is divided into 12 typical purchasing psychology with the help of the personality characteristics of the 12 zodiac signs, and the attribute values ??of parking spaces, supporting facilities and other items are corresponding to the purchase expectations of the 12 typical groups, and the personality characteristics of the animals are used to match the colloquial lines. The copywriting enables the work to restore the truth of the purchasing behavior.

◤ The blind man who can see the world. If the soul is in ruins, culture is the best medicine◢

Taking social diseases as the entry point, pointing the finger at various social problems that arouse everyone's nerves that are constantly emerging in social development, and pointing directly at human nature deep. The root of the solution to various problems is culture. While being thought-provoking, it connects the cultural heritage of the project's cultural attributes with the city's ingenious fit.

◤ At the age of thirty, there are many things. If you don’t try, it will be too late◢

Will the passion begin to disappear at the age of 30? Do you still have the courage to follow your heart? of trying new things. With the bold marketing method of trying to live in a house for two years and then buying a house, combined with the consumer group in their thirties and the headline "Thirty years old, there are many things, if you don't try, it will be too late", we want this group of thirty-year-olds to do it again A bold young man who dares to try new things.

◤ Only daughter, doesn’t like men◢

Directly targeting China’s first batch of wealthy people born in the 1960s. They began to grow older slowly and can Accept new social changes, face this group of customers, advocate independent living and enjoy your own life.

◤ Waiting for the bus is not easy, but grabbing a seat is even harder◢

◤ ?Relax in everything?◢

Vanke’s copywriting has always been Not bad, very good at finding the audience’s entry points and points of interest. Starting from the life of office workers, the phrase "take it easy in everything" makes people feel very comfortable, and in this stressful society, the words "decompress and go public" seem to come just right.

◤ Looking for the next ◢? Different kind of recruitment advertisement copywriting