Summary of marketing activities

Summary refers to the written materials that summarize and summarize the experience or situation in a certain stage of work, study or thought. It can improve our written expression ability, so we need to go back and summarize and write a summary. How to write a summary to play its role? The following are four summaries of marketing activities I have compiled for reference only. Welcome to read them. Summary of marketing activities 1

We have spent more than half of our marketing activities in the peak season of 2xx. In the course of the activities, the overall situation of Yinze Sub-branch is running well, and most of them can complete the timely progress as scheduled. Now we report some experiences of Yinze Sub-branch during the peak season marketing.

1. Self-pressure and active deployment of early action

As early as mid-December of 2xx, our sub-branch held mobilization meetings on peak season marketing of 2xx continuously, and made its own marketing implementation plans for each line in peak season according to the plans over the years, and made its own publicity plan according to the customer structure characteristics of the sub-branch, and set up corporate deposit, personal deposit, e-banking and credit card marketing groups with Ma Peiwen as the activity team leader.

e-banking: the Bank increased the promotion of the five-fold surprise of e-banking products, and the lobby manager activated e-banking products and conducted accounting transactions at the first time, and presented gifts to customers at the same time, so as to increase the synchronous signing rate of e-banking and the proportion of accounting transactions of e-banking; Key products: use OCRM system and marketing operation support system to screen target customers, take the initiative to contact and accurately market.

2. Clear objectives, with indicators on everyone's head

After our branch made clear the marketing objectives for the public-private peak season, our bank made a second differentiation by line and group at the first time, so that every employee could understand their key marketing targets and the specific target amount of marketing. Moreover, the implementation of the indicators is increased by one third on the basis of the target set by the branch, so as to ensure the full realization of the Bank's peak season marketing target.

Third, adjust measures to local conditions, and achieve fruitful results

Compared with other branches of our bank, the agency financial business is the highlight of our bank and the main reason for the doubling of our branch's business volume. Near the end of the year, a large amount of funds were settled in 2 budget units, and the business volume increased by more than 3 transactions every day. On the one hand, our sub-branch timely organized manpower to solve the phenomenon of customer congestion and maintain the order of the hall, on the other hand, all the staff did the work of intercepting funds. Through the efforts of all the staff for nearly a month, they intercepted deposits of more than 1 million yuan, and also maintained a number of high-quality individual and corporate customers.

At the same time, making full use of the Chinese New Year custom, all employees took the initiative to visit their customers with couplets and calendars distributed by our bank, and paid condolences to high-quality customers and potential customers around them by going door to door. Our e-banking business and physical gold have made great breakthroughs compared with the past, especially the sales of physical gold. There is basically no big single business in our branch, and all of them are sporadic sales of 2 grams and 5 grams. That's it. At present, the sales of gold are 6 grams.

As for debit cards, we strive to open an account and recommend them to customers, which is due to the vigorous sales of low-counter personnel. According to the calculation, each of the two classes of low-counter personnel handles nearly 1 cards every day; E-banking has always been a shortcoming of our branch in previous years. After a division of labor and targeted marketing, it has been in the forefront of the industry in the whole region so far. The completion rate of key products such as account deposit, fund fixed investment and agency insurance also ranks in the forefront of the whole bank.

IV. Strengthening quality service and enhancing the Bank's popularity

Combined with the training of building benchmark outlets at the end of last year, our employees constantly solidified the achievements of building model outlets, dressing the and used standard service terms, and improved the overall quality of tellers through standardized and standardized services to achieve customer satisfaction and loyalty. Thereby establishing a good reputation of CCB Yinze Sub-branch. At the same time, through OCRM system, we actively explore critical customers, expand and move up critical target customers, and effectively improve the growth of individual customers.

5. Pay attention to learning and build a professional team

Since the establishment of the Bank, young employees have accounted for the highest proportion of all branches of the Bank. To this end, our sub-branch pays attention to the training of employees, constantly strengthens its own learning, and makes new employees become all-round hands in the shortest time through the forms of old bringing new ones and job rotation.

at the same time, all employees of our bank learn the spirit of the documents and rules and regulations of the superior bank at the first time, and have a comprehensive grasp of our new products, so as to improve their own business level, seize the advantages and characteristics of the products, improve their ability to serve customers and better market the products. Summary of marketing activities 2

Some thoughts on how to improve marketing ability With the deepening of global economic integration, the competition in the financial industry is particularly fierce. The strength of marketing ability is directly related to the success or failure and development of a bank. The author thinks that the key in the process of marketing is to integrate resource allocation, refine customer categories, pay attention to marketing methods and pay attention to marketing strategies. The first is to integrate resource allocation.

how to fully tap the potential under the existing human and hardware resources.

1. Choose the right people and use good people. Enrich a group of people who really want to be an officer, can be an officer and can be an officer into the marketing team of account managers. Ask those who don't want to do things or can't do things out of the marketing team. Performance is the best measure. Really set people by posts, set responsibilities by people, make adjustments, use their strengths, do their best, highlight performance orientation, and give full play to personal potential.

2. focus on building a total marketing system. Strengthen the marketing concept education of all employees. Create a new marketing culture atmosphere of "everyone participates in marketing and everyone actively markets". Marketing is not only the work of the bank's top managers and account managers, it is necessary to make the concept of marketing become the knowledge of all employees, cultivate the marketing awareness of all employees, and turn it into the conscious action of every employee. Ensure smooth up and down, coordinate left and right, and form a three-dimensional marketing network.

3. Make relevant study and training plans. Efforts are made to improve the professional quality and marketing skills of marketing personnel, and the sub-branch arranges an afternoon for business training and on-site demonstration every week, so that they can master emerging businesses skillfully and carry out marketing work better.

4. Give full play to the marketing function of each outlet. Each outlet can make use of its own advantages to expand its influence by hanging banners, distributing publicity materials and actively participating in the civilization creation activities of the Bank and local governments. Every festival can hold activities, give some small souvenirs to customers, and attract customers.

5. The outlets organize into community activities. Residents around outlets are often important and stable customers of branch offices. Participating in community activities can enhance the reputation of outlets and launch our new products in a timely manner. Pen owners believe that this is an important measure, at least to let the surrounding people know that there is such a network.

the second is to refine customer categories. Different customers have different needs, and carry out differentiated marketing for different levels of customers.

1. Establish customer files, invite high-quality customers to have a discussion, and give full play to the role of point to area. Establish a customer relationship management account, collect, accumulate, analyze and sort out customer information, establish a customer information data warehouse, and timely analyze and evaluate the value, contribution, cost and benefit of customer resource information, so as to provide decision-making reference for market development and business marketing.

2. Establish a long-term target customer research team. Using customer asset management and value analysis and evaluation mechanism, we select several units as marketing targets every month, find out the key points and difficulties of marketing after analyzing the feasibility of each customer, adopt flexible marketing methods for different customers, determine key account managers and leaders in charge of the bank, and formulate one-to-one marketing plans, and then closely cooperate with relevant departments. Third, pay attention to marketing methods. * * * Enjoy customer resources and strengthen linkage marketing. This is an important way for departments to cooperate with each other and obtain information.

1. In the marketing process, fully integrate the resources of the company and individual customers, strengthen the cooperation between the personal finance business and the company's business department, give full play to the overall resource advantages and marketing functions, fully tap and discover individual high-quality customers, constantly innovate service means, establish a joint system of public and private account managers, implement a package of services, promote personal business with company business, promote market expansion with integrated marketing, actively compete for high-quality customers, and ensure customer quality.

2. The Personal Business Department strives to build a distinctive brand of the Bank. On the basis of brand image promotion in the early stage, it plans to develop, plan and organize various market activities, timely understand and meet customer needs, expand brand connotation, attract high-quality customers, and provide all-round and high-quality services for high-quality customers. In the process of service, the enterprises behind high-quality customers can also be fed back to the company department for coordinated development. Fourth, pay attention to marketing strategy. Carry out targeted marketing activities at different times and in different places.

1. Before the start of school, actively publicize the "remittance through train, remittance in the same city, E-era and other businesses", vigorously publicize educational savings, and regularly conduct all-in-one business, which can effectively promote the growth of savings deposits and intermediary business. In the township enterprises that cannot be reached by our outlets, we will carry out publicity such as online banking and telephone banking.

2. Launch a strong publicity and marketing offensive to actively seize the business market. Make full use of news media and printed publicity materials such as TV stations, radio stations and newspapers, and conduct all-round publicity and introduction of special business varieties through publicity reports, postal advertisements, counter materials and street consultation, so as to publicize the achievements of the Bank in recent years, effectively enhance its social visibility and influence, and vigorously promote the expansion of the business market. In a word, as long as everyone in the whole bank works hard, actively participates in the strategy of integrated marketing, hierarchical marketing and integrated marketing based on various advantages, and tries every means to do a good job in maintaining high-quality customers, the marketing results will definitely be transformed into business results, and ICBC's tomorrow will definitely be more brilliant. Summary of marketing activities 3

During the "Eleventh" holiday this year, the business center of the comprehensive zone took the promotion of the market as the main purpose, and took advantage of the "Eleventh" holiday and the seasonal sales season of the National Day to attract more consumers and achieved good economic and social effects. In this festival marketing, we mainly carried out the work from the following aspects:

1. Beautify the market and surrounding environment and create a good holiday atmosphere

In order to welcome the National Day, establish a good market image and create a comfortable shopping environment for customers, all the staff of the comprehensive zone management center cleaned all the environments in and around the area, and hoisted the national flag during the holiday; Mainly from the aspects of hygiene, service, market order management, etc., it is required to do a good job in cleaning up the ground, walls, hanging objects and wild advertisements before the social cleaning festival, and to require operators to operate in a civilized manner according to market requirements, prohibit fighting with customers and strive to create a good shopping environment for customers.

2. Strengthen management and pay attention to safety awareness during festivals

In order to ensure market safety during festivals, the comprehensive zone management center conducted a safety self-inspection of fire hazards before the festival, conducted a comprehensive inspection of electricity consumption, naked flames and fire-fighting facilities in the market, and made rectification. Business owners were trained in fire safety common sense, so that they mastered the fire safety "three meetings", "two-minute prevention method", the location of fire fighting equipment and common sense of escape. And signed a "safety agreement" with the business households to clarify the responsibilities and standardize management. Effectively strengthen the safety awareness of all staff and ensure the safety of the market during the National Day.

3, various forms, using various forms of promotional activities to attract customers

In order to create a festive atmosphere, do a good job in marketing and attract more customers to shop, major customers in the comprehensive area have launched a series of activities: Dongji Shopping Mall anniversary celebration, more than 1, anti-season promotions, 99 Shoes City buy one get one free, three shots, all goods over 259 yuan, 59 yuan cash reduction, summer clothes buy one get one free, 5% off for the whole audience, Hongxing Erke. At the same time, in strict accordance with the provisions of the market's return commitment, we should handle all kinds of disputes and complaints, work in strict accordance with the workflow and facilities quality management standards, and do a good job in market management.

4. Carefully summarize the experience and shortcomings

During the festival, we made statistics on the passenger flow of the three clothing markets. For the problems and shortcomings in the marketing of this National Day, the personnel of relevant departments were organized to make a careful summary, so as to lay a good foundation for future holiday plans. Summary of marketing activities 4

(1) Summary of National Day marketing activities

(1) National Day sales plan and completion

The National Day sales task of air-conditioning class in XX store was 73, yuan (the same period last year), and the actual completion was 416,961 yuan. The sales quantity is 152 sets, and the sales amount is 56% of the task.

(2) Market adjustment, the number of air conditioners in store xx accounts for 25% and the amount is 22%, the number of stores Gome 1 accounts for 23% and the amount is 28% (including Gree air conditioners), and the number of stores xx accounts for 25% and the amount is 24%. (Including Gree air conditioners)

(3) Use of A, B and C cards, cash cards and vouchers. It accounts for 4% of the sales, Midea uses 8959 yuan, accounting for 6% of the sales, and the authority of C card is 2% of the total sales. Except for the high system control price and the actual use of Midea's National Day policy, C card accounts for 3%, Haier uses 9344 yuan of C card, accounting for 6% of the sales, and the authority of National Day C card is 1%, with a balance. It is hoped that the purchasing department will increase the authority of Midea's C card to 3%-4%, Haier's C card to 6%-8%, cash card to use 2 yuan, accounting for .13%, and the value voucher is 11,99 yuan, 3%.

(4) There is no problem with price, stock and price, as long as the price is the lowest compared with the customer, and the transaction is the main one. The stock machines of various brands in the National Day can be matched at the middle and low end, and there is no reservation.

(V) Main sales features of the National Day

Compared with the same period of last year, the national day passenger flow dropped a lot. Except Haier and Kelon, the sales of all products of Hisense declined compared with the same period of last year, among which Haier air conditioner increased the most, up 113% year-on-year, up 82,118 yuan, followed by Kelon, up 4,58, and Hisense, up 32%, up 497. The amount of decline is 95,167 (there were 77, projects in panasonic air conditioning last year)

The reasons for the decline in National Day sales are mainly the following reasons:

1. The National Day promotion is not attractive enough

Buy 4 for 2, and buy 8 for 4, which is limited to the exclusive products of small household appliances, which is not very attractive to everyone. Voucher sending country for exclusive products of small household appliances