How is the implementation of Meituan’s “Eradicating Hunger and Eliminating Defection” plan? Can they succeed?

A few days ago, some netizens posted on the Internet the slogan and on-site pictures of "Eliminate Hunger, Eliminate Died, and Win Business Channels" at the Meituan Dianping Channel Conference. It looks really domineering, even It's domineering.

But if you take a closer look, why does this "eliminate hunger and remove drops" give people the feeling of an insecticide? Didi Chuxing and Ele.me are tens of billions of dollars worth of companies, are they going to be wiped out by Meituan like pesticides?

How does this make Didi’s Cheng Wei and Ele.me’s Zhang Xuhao feel and feel embarrassed?

This slogan and slogan really make people feel narrow-minded and a bit deformed.

I believe that Wang Xing of Xinmei University does have the true idea in his heart that "we not only want to kill Ele.me, but also kill Didi in the taxi-hailing field." But it remains to be seen whether it will succeed.

My views on this incident are as follows:

This is a business competition between small Internet giants. Why would a food delivery person get involved in the taxi-hailing field? This makes Meituan and Didi become direct competitors. It is said that Cheng Wei and Wang Xin are still good friends in private.

The mobile Internet has made it easier to cross borders, and competition in the O2O field is extremely fierce;

It shows that the food delivery and taxi-hailing travel markets are so huge and attractive;

Meituan is ambitious, revealing its ambition to unify the large business closed loop of "eating, drinking, playing, travel, various life services, etc.";

Meituan must have encountered a development bottleneck and needs to expand Territory, seek greater space, and tell a more perfect story.

Last year, there was news that Meituan’s valuation was difficult to grow. Now that we see Meituan’s excitement, this news should be confirmed.

2. Can Meituan realize its wish to “eliminate hunger and eliminate food shortages”?

Meituan PKs Ele.me

Currently, Ele.me is in the food delivery market Meituan’s market share is about the same as Meituan’s, with Ele.me slightly ahead.

The valuation of the two; as of the last round of financing, Meituan Dianping’s valuation was US$28 billion, and recent news revealed that Alibaba will fully acquire Ele.me, with its valuation at 95 billion dollars.

Meituan VS Didi

Meituan and Didi are interesting. Those who do food delivery are eyeing each other’s taxi business, and those who are doing taxi hailing are eyeing each other’s food delivery business. , so lively.

In 2017, Meituan-Dianping officially launched its taxi-hailing business in seven cities: Beijing, Shanghai, Chengdu, Hangzhou, Fuzhou, Wenzhou and Xiamen, and provided high-priced ride-hailing services of up to 20 yuan per order. amount of subsidies. And the driver’s commission is only 8%, while Didi Chuxing’s is 20%. As a result, many drivers turned to Didi instead of Meituan Taxi.

Let’s take a look at Didi’s response. In response to Meituan’s quietly launched siege of cities and cross-border operations, Didi’s founder Cheng Wei said: “If you want to fight, then fight.” At the same time, he also began to use his palms to Reaching out to Meituan’s food delivery business, Didi raised 10 billion to prepare for the food delivery market. It’s really tit-for-tat and evenly matched!

Didi is currently valued at US$57.6 billion and has raised nearly 10 rounds of financing, while Meituan has raised no less than six rounds of financing, with a valuation of US$28 billion.

Finally, will Meituan’s plan of “Eradicating Hunger and Eliminating Defection” (which looks like an advertisement for pesticides!) succeed? I think it's too difficult.

What do you think? Friends.