How to improve the ability to deal with online public opinion?

Facing the "explosive" development of new media network, the report of the 18th National Congress of the Communist Party of China put forward: "Strengthen and improve the construction of network content, and sing the main theme online; Strengthen the management of network society and promote the standardized and orderly operation of the network. " Just 36 words pointed out the direction for the development of the network. How to deal with online public opinion has become an important standard to consider the political wisdom and ruling ability of the party and government departments under the new situation.

The first is the word "sparse". Online public opinion should be sparse and you can't gamble. At present, the characteristics of online media such as openness, interactivity and explosiveness are becoming more and more obvious. In the face of numerous online public opinions, especially in the face of online mass incidents, if compulsory measures such as "shielding" and "deleting posts" are taken, it will often lead to further intensification of the situation and cause great damage to the credibility of government departments. Therefore, we must make a fuss about "sparseness", persist in facing public opinion, media and the public with an open mind, an enlightened attitude and a sunny attitude, release news in time, write online commentary articles, communicate frankly with netizens, win their understanding and support, and prevent the situation from further expanding.

The second is the word "Ming". Online public opinion should be clear, not dark. At present, the corruption of cadres, luxury cars and mansions, land acquisition and demolition, education and medical care, environmental pollution, etc. are the focus of network attention, especially in the selection and appointment of cadres, which is highly concerned by the society and easily becomes the object of "hot speculation" and gathers to form online public opinion. If "public opinion" is ignored, it is likely to evolve into "people's resentment" and "people's anger", leading to the centralized emergence of negative online public opinion. Therefore, it is necessary to continuously increase the intensity of information disclosure, and all major work, especially the work of high public concern such as the selection and appointment of cadres, should be released as long as it does not involve confidential matters. We should give full play to the role of local media such as county-level websites and departmental websites, increase interaction with netizens and listen to their voices by opening official Weibo and conducting online interviews, so as to solve the problem of online public opinion in the bud.

The third is the word "fast", and online public opinion should be urgent rather than slow. Fast communication speed is a major feature of online public opinion. Generally speaking, there is a saying that online public opinion disposal is "golden 24 hours". If you don't respond positively to online public opinion within 24 hours, it may lead to small things being delayed and public opinion becoming a hot spot. In the face of sudden online public opinion events, we should not delay and treat them negatively for a long time, but follow up in time, organize forces to investigate the truth of the incident at the first time, make the truth public at the first time, and seize the opportunity of public opinion. If the incident is complicated, don't wait for the complete results to be announced, but announce it in sections according to the progress, so as to satisfy the public's right to know, send out positive voices, eliminate negative rumors and guide online public opinion to develop in the right direction.

The fourth is the word "true", and online public opinion should be true rather than virtual. At present, wireless terminals such as network and mobile phone have been interconnected, and people pay more and more attention to network information, and more and more participants are involved. It is often easy to stir up a thousand waves with one stone, and rumors and speculations are vertical, and it is difficult to distinguish between true and false. For all kinds of online public opinion, we should not only scratch the surface, but also do in-depth research and analysis, restore the true colors of public opinion information, dig deep into the fundamental demands of the masses, and grasp the key points of the problem, so as to achieve the purpose of treating the disease and saving lives. The majority of leading cadres should focus on strengthening the study and research on the law of online public opinion and other related issues, profoundly grasp the development trend of online public opinion, be good at using online means and online language to deal with online public opinion, and effectively improve their ability to deal with and deal with online public opinion.

Fifth, the word "unification", online public opinion should be accepted, not pushed. At present, the internet has become an important channel for people to obtain benefits, and there is even a saying that "writing letters is better than petitioning, and petitioning is better than surfing the Internet". In pursuit of "eyeball effect", netizens often believe that "paranoia can only attract eyeballs, and extreme can only spread", and ordinary problems are often clothed with "money" or "sexy". Faced with such online public opinion, some functional departments often let themselves drift or ignore it on the grounds that they are not within the scope of acceptance or ability; Or shuffle each other, leading to further expansion of the situation. Therefore, we should establish a "four-in-one" network public opinion guidance and control mechanism with the organization department as the main body, the propaganda department as the leading factor and the network media as the main channel. The relevant public opinion information should be investigated and judged in time, whether it is true or not, assigned, transferred, co-organized and supervised in time, based on implementation, clarifying the facts in time, releasing relevant information and establishing a good image. More boutiques come from 3 e d u massive teaching plans.